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Spectra Interior Products

About Spectra Interior Products

Spectra Interior Products is a leading distributor and provider of high-quality interior decorative materials to the commercial and private airline industries, marine industry, automotive industry, and rail industry. Spectra Interior Products’ new website design is more user friendly, leading to longer visitor on-page times and increased new visitor metrics.

Category

Airlines | Airports & Air Services | Distributor

Application

Google Analytics | SEO | Website Design

“We are pleased with the results – the website is more streamlined and, with Cazbah’s use of analytics, the site is very successful in attracting new customers to us.”

Project Overview

Spectra Interior Products is a niche business with a specific target audience. Cazbah took these factors into account during Spectra Interior Products’ website redesign and focused on improving the user experience of the website so visitors could find the information they wanted easily and quickly.

To help attract ideal prospects to the updated website, Cazbah implemented an SEO plan that included researched keywords throughout the webpage content that Spectra Interior Products’ target audience was already using on the web. Using a variety of tracking and website analytical tools, like Google Analytics, Cazbah was able to monitor the impact of the SEO strategy on the website. As a direct result of dedicated SEO work, Spectra Interior Products’ website has seen an increase in web traffic and new customers.

Google Review

5.0
“Cazbah’s team helped us to redesign our website in advance of upgrading our social media engagement efforts. Their website design team worked hard to implement each request we had for our site, and offered alternatives to make the site more functional and effective in maximizing SEO. We are pleased with the results – the website is more streamlined and, with Cazbah’s use of analytics, the site is very successful in attracting new customers to us. The investment in Cazbah’s talents has already created measurable returns in sales and profits!”
Robin Butler

Spectra Interior Products

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