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Detroit Bandsaw

Detroit Bandsaw’s IMC is able to see the direct results of SEO campaigns to better determine positive and negative actions.

Problem

Like many small businesses, Detroit Bandsaw was at a loss on how to specify and track their metrics using analytics. They needed to be able to gage important factors like viewer engagement, site sessions, and page ranking to know if their resources were actually well spent. Detroit Bandsaw’s market is specific and speciality, so they knew they needed a comprehensive internet marketing company that could help them rank well on SERPs. Detroit Bandsaw needed marketing expects to guide them in developing SEO strategies, optimization techniques, and page analysis so their target customers could actually find their website. 

Solution

Cazbah designed Detriot Bandsaw’s website pages to rank for specific keywords in their industry that their potential customers were already using to search online. By optimizing Detroit Bandsaw’s web content, Cazbah put the website in the direct path of online searchers. Using a variety of analytical tools, Detroit Bandsaw’s IMC is able to see the direct results of SEO campaigns to better determine positive and negative actions. By tracking this information, the IMC can provides useful feedback on unique best practices for Detroit Bandsaw’s marketing campaigns.

Result

Detroit Bandsaw has seen amazing growth and results in their SEO and marketing campaigns with working with Cazbah.

In the past 12 months:

175 keywords currently ranking on first page

25%

Up in Google organic traffic YoY

24%

Up in Google organic conversion rate (ecommerce, not counting forms)

62%

Up in Google organic traffic revenue