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Boyer Steel, Inc.

About Boyer Steel, Inc.

Boyer Steel, Inc. is a specialty distributor of high quality ferrous and non-ferrous tubing and pipe located in Michigan. Through a guided development and marketing strategy, Boyer Steel has expanded its customer base and increased revenue through dedicated SEO, analytics, and content marketing projects.

Category

Distributor | Metals & Mining

Application

Content Marketing | Google Analytics | SEO | Website Design

Project Overview

Boyer Steel underwent a complete website redesign to update every page to make it current, easily accessible for website visitors, and accurately reflect what they do and who they serve. Their updated website, coupled with Cazbah’s consistent SEO strategies and content marketing projects, has increased the traffic to the new website from search engines and produced more qualified leads.

The Cazbah team organized Boyer Steel’s extensive product list to benefit the new web design, rather than slow it down, making the website more user-friendly and allowing customers to find the products they actually wanted. Cazbah also created specific marketing goals and used analytics to measure and implement a successful content marketing and SEO strategy to bring ideal customers directly to the website, saving Boyer Steel valuable resources.

Google Review

5.0
Mike has done a great job setting up our web site. He has got our business high rankings and brought attention to our company.
Richard Paielli

Boyer Steel, Inc.

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