Detroit has always been associated with manufacturing. Boyer Steel, Inc. manufactures and distributes a comprehensive variety of metal tube and pipe in the Detroit area, but they were struggling to reach their target audience. Boyer Steel, Inc. needed a website redesign to achieve higher rankings on SERPs and gain more qualified leads to their site through more developed SEO tactics. They weren’t seeing the traffic and conversions they wanted through their old website design.
Boyer Steel’s personal IMC took their needs and communicated them to Cazbah’s knowledgeable production team to craft an engaging website. The Cazbah Production team created a new, user friendly website making it easier for customers to find the information and products they actually wanted. Cazbah organized Boyer Steel’s extensive product list to benefit the new web design, rather than slow it down.
The IMC also worked with Boyer Steel to set specific marketing goals and used analytics to measure and implement a successful content marketing and SEO strategy. Cazbah’s internet marketing strategy focuses both on design and content to ensure the best possible results for their customers. The resulting analytics data has proven the Cazbah solution is successful.