Ensuring Expertise and Instilling Confidence Makes All The Difference Online for Service Companies!
It’s no surprise that service companies spend a significant amount more to market their businesses than their counterparts in other industries. Doing so is a necessity to attract and retain the interest of today’s tech-savvy buyer. Doing the spade-work necessary to research and produce a compelling Internet marketing message is essential. It’s a well documented fact that their success is directly dependent on knowing their customers and giving them what, when, where and how they want it!
The Riches Are In The Niches
Don’t go shallow and broad. Be ½ an inch wide and a mile deep. It seems like you can’t swing-a-cat without hitting a competitor or three these days. For service companies to succeed they need to go narrow and deep. It’s all about the answer to 2 questions: 1) What makes you different, from as many of your competitors as possible? and, 2) Why should your customers care, about you that is? Getting to the bottom of the answers to these two questions, delivers on your customers expectations and develops your unique value proposition (UVP).
A Multi-Faceted Approach
The information you are putting in front of your prospects and customers must be: what they want, when they want it, how they want it and where they want it. Your B2B or B2C consumers are on a journey and it’s up to you to come alongside, wherever you encounter them. They will validate you and determine for themselves if you are the Go-To-Guys or not. Showing them that you are the Pros, all the while demonstrating your genuine interest and approachability, will ensure that they give you the nod, and not the boot.
You need a comprehensive Internet marketing plan that will effectively communicate with these new, sophisticated buyers. Understanding your unique value proposition (UVP) from your customer’s perspective will mean the difference between success and failure in the age of the “new normal.”
Earn Their Business
It’s incumbent upon you to be Truthful, Respectful, Understanding, Sincere and Transparent, if you are going to build trust in a highly competitive market. Knowing your customers is the first step. Understanding what keeps them up at night and what they expect from a business relationship are the building blocks of a comprehensive and effective Internet marketing plan. When your ideal customer (your target audience) feels that you truly understand them, they are more likely to connect and interact with you. Ensuring that you develop content, build community, and communicate with them on a regular and frequent basis will back up the faith that they have in you.
Cazbah has nearly 20 years of experience helping Service companies take full advantage of the Internet as their primary marketing medium. We believe that any type of marketing needs to act as the means to an end, the ultimate sale to the decision maker. We understand what it takes to break through the clutter and the noise in a compelling way that attracts and retains the interest of your new tech-savvy prospects.
Our Total Internet Marketing Solution provides you with everything you need to succeed on the Internet. We take the time to really get to know you and learn about your company, including: how your business operates, the products and services you offer, who your best customers are, and most importantly, your Unique Value Proposition (UVP).
We want to know as much as you are willing to share about your markets and your competitors, before we make a single keystroke. Cazbah’s personalized approach assesses the unique needs of each of our manufacturing clients. We tailor your Internet marketing solution specifically to your needs, and we won’t try to sell you something that you don’t need.
The Cazbah Total Internet Marketing Solution offers:
- Website Design and Development
- Internet Marketing Planning
- Content Development and Marketing
- Search Engine Optimization (SEO)
- Pay Per Click / Google Ad Words
- Social Media Engagement
- Community Management
- Local Optimization
- Communications Planning and Implementation
- Analytics and Reporting
- Email Marketing
- Sales and Lead Generation Support
- Customer Relationship Management (CRM)