Manufacturing
Manufacturers must think differently to succeed on the Internet!
Many small American manufacturers have all of their eggs-in-one-basket. The risk of having too few customers, who generate the majority of their revenue, can be a frustrating and dangerous position to be in, especially when the entire US economy shut down due to the COVID-19 CoronaVirus pandemic. Were you one of the tens-of-thousands of small businesses who lost a double-digit percentage of your business, virtually overnight?
For far too long commercial / industrial small businesses have relied on word-of-mouth, tradeshows and cold-calling for all of their new business. Not having the Internet marketing expertise necessary, they’ve viewed having a website as a necessary evil, primarily because they didn’t understand it.
These outmoded forms of lead generation may have worked in the past, but they will totally miss the tech-savvy buyers of today and tomorrow. This new breed of prospects begins their customer journey with an Internet search that will deliver them to exactly what they are looking for, within 8 seconds or less. Ensuring that they will find you is the name of this game!
These socially conscious buyers are expecting an authentic customer experience, based on the answers to 2 questions: 1) What makes you different? and 2) Why should they care? Because it’s in the answer to these questions that they will find the compelling reasons to engage with your company!
What’s In It For Me?
“What’s in it for me?” flies in the face of the “features & benefits” strategy of traditional manufacturing marketers. Regardless of how you feel about it, without a captivating story about how your product or service changes people’s lives, you’re just another vendor talking about the table stakes: quality, reasonable pricing and on-time delivery.
You need a comprehensive Internet marketing plan that will effectively communicate with this new type of buyer. Truly understanding your unique value proposition (UVP), from your new customer’s perspective, and answering the above questions in a compelling and meaningful way, will mean the difference between success and failure in the age of the “new normal.”
Experience
Cazbah has nearly 20 years of experience helping American manufacturers take full advantage of the Internet as their primary marketing medium. We believe that any type of marketing needs to act as the means to an end, the ultimate sale to the decision maker. We understand what it takes to break through the clutter and the noise in a compelling way that attracts and retains the interest of your new tech-savvy prospects.
Our Total Internet Marketing Solution provides you with everything you need to succeed on the Internet. We take the time to really get to know you and learn about your company, including; how your business operates, the products and services you offer, who your best customers are, and most importantly, your Unique Value Proposition (UVP).
We want to know as much as you are willing to share about your markets and your competitors, before we make a single keystroke. Cazbah’s personalized approach assesses the unique needs of each of our manufacturing clients. We tailor your Internet marketing solution specifically to your needs, and we won’t try to sell you something that you don’t need.
The Cazbah Total Internet Marketing Solution offers:
- Website Design and Development
- Internet Marketing Planning
- Content Development and Marketing
- Search Engine Optimization (SEO)
- Pay Per Click / Google Ad Words
- Social Media Engagement
- Community Management
- Local Optimization
- Communications Planning and Implementation
- Analytics and Reporting
- Email Marketing
- Sales and Lead Generation Support
- eCommerce
- Customer Relationship Management (CRM)