Dealers & Distributors
From Soup to Nuts: A Total Internet Marketing Solution For Dealers and Distributors.
Things happen seven times faster online than they do in the dirt world. Keeping up with the speed of change can be a dizzying experience. You need the technology, work processes and people to ensure that you meet the challenges of today head-on! Dealers and distributors are constantly adapting to technological advancements and the new, state-of-the-art goal post that keeps getting moved. Machinery, equipment and software are changing on a seemingly daily basis. This cascade of continuous improvements and product enhancements creates a barrage of noise that dealers and distributors must figure out how to break through in a compelling and meaningful way.
Insanity: Doing the same thing over and over again, expecting different results.
Passing the baton from one generation to the next: There is a tectonic shift happening. Can you feel it? Senior decision-makers are still the final destination for the sales call. However, the younger generation is moving up and into positions of authority. The seasoned professionals come from the old-school and approach business relationships and decision making differently than their younger counterparts. How do you address the needs of both audiences? This can be tricky navigation, ensuring that you are satisfying one with your marketing messages without alienating the other.
What’s your story?
Quality, on-time delivery and customer service are table stakes. You don’t get in the game without them. Going on and on about these expected virtues can make your dealer or distributor marketing messages sound trite and contrived. You need to answer two questions with your Internet marketing efforts: 1) What makes you different? and 2) Why should they care?
What’s In It For Me?
“What’s in it for me?” Defies the “features & benefits” strategy of traditional dealer and distributor marketers. The truth is, without a compelling story about how your product or service changes people’s lives, you’re just another vendor talking about the table stakes. You may as well tell them you’re the cheapest too!
You need a comprehensive Internet marketing plan that will effectively communicate with the old-school and the new-kids-on-the-block. Truly understanding your unique value proposition (UVP), from your new customer’s perspective, and answering the above questions in a compelling and meaningful way, will mean the difference between success and failure in the age of the “new normal.”
Cazbah has nearly 20 years of experience helping dealers and distributors take full advantage of the Internet as their primary marketing medium. We believe that any type of marketing needs to act as the means to an end, the ultimate sale to the decision maker. We understand what it takes to break through the clutter and the noise in a compelling way that attracts and retains the interest of senior decision-makers and their new tech-savvy colleagues.
Our Total Internet Marketing Solution provides you with everything you need to succeed on the Internet. We take the time to really get to know you and learn about your company, including: how your business operates, the products and services you offer, who your best customers are, and most importantly, your Unique Value Proposition (UVP).
We want to know as much as you are willing to share about your markets and your competitors, before we get started. Cazbah’s personalized approach assesses the unique needs of each of our dealer and distributor clients. We customize your Internet marketing solution specifically to your needs, and we won’t try to sell you anything you don’t need.
The Cazbah Total Internet Marketing Solution offers:
- Website Design and Development
- Internet Marketing Planning
- Content Development and Marketing
- Search Engine Optimization (SEO)
- Pay Per Click / Google Ad Words
- Social Media Engagement
- Community Management
- Local Optimization
- Communications Planning and Implementation
- Analytics and Reporting
- Email Marketing
- Sales and Lead Generation Support
- Customer Relationship Management (CRM)