Why You Absolutely Need a Website for Your Small Business

benefits of having a website for your small business

If you’re a start-up or a small business who’s just starting out, you may be wondering if you even need a website. The answer is a resounding “YES!”. A fully-functional and operational website is essential in today’s world.

Small business just can’t get by with word of mouth marketing or even social media advertising, you need to invest in an optimized and professional small business website if you want your business to reach it’s full potential. There are several benefits of having a website for your small business!

Still undecided? I’ll prove it to you.

In the article below, I’ll convince you why you need to have a small business website and how you can get started developing one today!

The Benefits of Having a Website for Your Small Business

Let me hit you with some stats:

According to Espresso.Digital:

30% of small businesses with a web presence generate more than 25% of their revenue online
91% of customers have visited a store because of an online experience
37% of people use the Internet to find a store at least once per month
47% of small businesses spend less than $10,000 on digital marketing

Ok, so what’s my point with those website statistics?

Optimized websites help to generate consistent revenue for small businesses
Your target audience expects that you will have a functional website
Small business websites help to drive foot traffic to your store, shop, or office
Website and online marketing services are actually more affordable than small business owners realize

Meet Your Customer Expectations

Modern day marketing is all about being available and active online. That means YouTube videos, social media accounts, and updated websites. Having a website for your small business allows you to meet those demands. More than ever before, people are using the internet as their primary method of product research, business reputation investigation, and store proximity searches. Your target audience and ideal customers are searching the web, so you need to make sure you can be found online!

If you’re not online, you can bet that your competition will be. And, you can expect that you’re losing potential customers to them too.

Control Your Brand and Content

One of the greatest benefits of having a website for your small business is that you can create a sense of authority around your brand, products/services, and your business. Optimized and well-designed websites also create a sense of comfort for your target audience. Social media accounts, even a professional LinkedIn business profile, isn’t enough to establish your presence in your industry or grow your brand awareness.

Having a small business website will allow you to have control over your content and image of your brand and work. Producing quality, SEO-optimized content will increase your SERP (search engine result page) ranking, thereby growing your visibility with your target audience.

Take a look at leading big businesses, successful small business, and businesses who started small and became hugely successful. What do they all have in common? They all have modern, well developed, and cutting edge websites.

The better designed your website is and the more frequently you’re results are able to rank in the top pages of Google, the more your brand awareness will increase and the more trust you’ll develop with your ideal customers.

Website and Digital Marketing Services are Affordable

Many small business owners don’t think they have the additional resources to invest into creating a website and then maintaining it. However, the ROI a small business receives from digital marketing is well worth the cost. The overall long term value of a developed website far outweighs it’s initial and maintenance costs.

An optimized website is what your small business needs to help it get off the ground and really start growing! A website does a lot of the heavy lifting when it comes to advertising, education, and lead generation. In many cases, paying to create and optimize a quality website is a better option financially than solely relying on other marketing options like social media ads, radio/ magazine advertisements, or billboard signs.

Small business have the potential to dramatically increase their revenue, grow their business size, and attract and connect with leads all by using a well-designed website, but you have to want it first.

Spending the money upfront to develop and than maintain a website may seem like a risk, but I can promise you it pays off.

How to Create a Small Business Website

Hopefully I’ve convinced you of the benefits of having a website for your small business.

The next step from here is to formulate a website design and development plan, and select a website hosting platform. You can either choose to do this alone or hire an internet marketing company to manage it for you. However, unless you have a strong background in coding, SEO, and design, I strongly suggest hiring out for these online marketing services.

how to create a small business website

You’re going to have a lot of options when it comes to hiring and working with a web development company, so make sure you do your research first. Look at their reviews, portfolio work, their blog section, and watch their testimonial videos. You want to make sure you hire an internet marketing company with a comprehensive marketing plan, that will both struggle and succeed right along with your small business.

Once you settle on a web development and design company to create your website, you need to work with them to implement a design and marketing strategy that will work best for your target audience.

Make sure you hit these important topics:

Mobile optimization
Image and video optimization
Keyword research and SEO
Minimalist site structure
Content development
Website analytics

A good website design, development, and management company will offer all the above services and will teach you about them too!

In Conclusion

The benefits of having a website for your small business cannot be overstated. Small businesses absolutely need to have optimized and fully functional websites to meet the demands of the modern customer. There is no better method for revenue growth, lead attraction, SERP ranking, or brand and content management than a well designed website. The numbers are in, if you want to compete and grow as a small business, you need a website.

Google Rating

4.7

Cazbah

NOVAIR USA Corp

18:52 16 Nov 23

We at NOVAIR USA are very pleased in our experience with Dan Kunz, Internet Marketing Consultant at Cazbah. Dan worked tirelessly with us, and with his team, to find solutions to many of our difficult problems as we went through an international corporate takeover with global expansion, a full rebrand, complete systems overhaul, integration of salesforce/hubspot/zoominfo and many other tools over the past year...all of which would have been very disruptive if it weren't for Dan and his team constantly finding satisfactory solutions. We are forever grateful.

Gene Waltz

19:21 29 Sep 23

Cazbah did a great job learning our business so they could create and evolve a website that delivered results. Their approach and process helped our business have the discipline to make our website a dynamic tool supporting our marketing and sales efforts. They also focus on quantifying the results of their efforts. The hits, clicks, and prospect time on our website increased dramatically as a direct result of Cazbah's expertise!

Adam Curtin

19:50 13 Sep 23

Monroe Extinguisher Company and Monroe Kitchen Equipment have been customers of Cazbah for close to 20 years. They helped us upgrade our websites from PDF-centric sites, and then they helped us evolve to have E-Commerce. Kennedy is our account manager and she has done a fantastic job pushing us to create content and constantly updating our websites. Matt Smith and Olivia Broersma have also helped us with managing our sites and creating content. Keep up the good work!

David Nathan

20:32 11 Sep 23

Cazbah is a great vendor to my former employer. As I moved on to a new opportunity, my desire was to hire Cazbah to help with the website. My project was not a perfect fit. We are on a tight schedule and the website requires a ton of work. Cazbah was open and honest about what the schedule and budget would would need to be. Their honesty is great appreciated. They shared ideas for the best way for me to move forward without them. I believe that this is the sign of a good/honest company. We part as friends and better having known them. Especially Kennedy. She was so helpful in my former role. Creative, timely, open and honest. I hope that I get to work with them again in the future. If your project is a good fit for Cazbah, and you don't use them...you are nuts!

Katherine Curtis

19:34 18 Jul 23

Cazbah has been with us through thick and thin in our journey. Chaz and his team (especially Matt!) set us up beautifully and Kennedy has really taken us to the next level. They hear our requests and give us solutions we didn't even know we needed that have provided results.

Fred Mileham

20:13 29 Mar 23

We have been working with Cazbah for almost 10 years now and they have always been very accessible, hands on and helpful in the design, implementation and ongoing support of our website. The SEO work has been outstanding and we continue to get quality contacts and orders through our site on a daily basis. A++ organization!

Bob Dreske

20:01 08 Mar 23

Cazbah is an excellent website developer. We have been with them for many years. I highly recomend them!

HSE

20:53 12 Apr 22

We have been working with Cazbah for over 7 years. Chaz, Dawn and the Cazbah team do a fantastic job with our website and our online marketing. We are primarily a B2B professional services firm that needs to have a professional online presence that highlights our extensive portfolio and experience. Cazbah did a great job bringing that presence and our high level of visibility to life!

Matt Sones

17:03 05 Apr 22

We have worked with Cazbah for years and have nothing but praise for their fast and knowledgeable efforts on our behalf. Highly recommend!

Jim Harden

14:04 05 Apr 22

Cazbah's total internet marketing solution is exactly what our organization needed. Internet marketing is not like a bill board that one can post and forget. It requires focused attention and a partnership with a team who knows where and how to focus internet activity, generating qualified leads. From targeted ad-word campaign management to developing web page collateral to drive up natural search engine rankings, Cazbah is truly a working partner. Since working with Cazbah our organization increased qualified leads 30% per year and many of our web pages are ranked top three nationally in the industry. We could not be happier. Thank you, to Cazbah and her visionary owner Charles Broersma!

Josefs Artisan Meats

12:27 05 Apr 22

Extremely professional and knowledgeable. Quick to respond to any issues/concerns. A personalized and thoughtful approach that makes you feel like you are their most important client - highly recommend.

Michael Kulzer

15:44 04 Apr 22

Cazbah has been a real pleasure to work with. They have drastically help with our website and created content that has brought more traffic than when we used to do Pay Per Click. They have targeted the right companies that has lead to a more qualified lead than ever before. Highly recommend this service for anyone that want to organically grow their website ranking.

Ken Reasoner

23:06 02 Apr 22

We are active on our Travel website that Cazbah created in 2020, grouptoursinc.com. We update our trips and some of the links on the site ourselves. They've created easy to modify pages with WordPress. If I need help, their Helpdesk is very prompt to respond. We definitely Recommend Cazbah.

LizaJ Bobseine

10:50 22 Feb 22

This company places a huge emphasis on quality customer service. Their staff are extremely responsive, to the point of being startling with how quickly they handle our requests. We are in the early stages of working with them to improve our organic search rankings and I'm hopeful, based on their work ethic and drive that they will produce outstanding results for my business.

Gary Lauchert

17:31 23 Dec 21

Dan has been a tremendous help in designing our website and driving traffic to it. We couldn't be happier with his service and responsiveness!

New Scale Technologies

16:19 09 Dec 21

A great help with keeping our site both user-friendly and optimized for SEO. Excellent Wordpress hosting and development, and so much more. Matt and the team make google ads work for us even with a relatively small budget, complex product, and narrow B2B audience. Back-end support is fast and effective! Very responsive to our requests for more features, too.

Simon Appler

15:24 28 Jul 21

Worked at an internship this summer, and my company worked with them for a website update. They did a very nice job, were quick to respond, and were open to support form me, not getting angry for overstepping! Would reccomend!

Christopher Galayda

14:30 24 Jul 21

Extremely knowledgeable and the best at what they do!

Richard Wand

22:31 15 May 19

Mike Zaccaria has gotten our website consistently better performance with his direction and guidance!

Glenn Jackling

16:34 13 Mar 19

Working with Cazbah has given us the opportunity to improve our website and overall web presence. With a dedicated account manager, we get personalized insights and recommendations through every stage of the process. They have been a great resource for our marketing team, and provide support on a number of digital marketing initiatives. I would recommend Cazbah to anyone in need of improving their website and overall digital presence.

Phil Roser

17:10 20 Mar 18

Cazbah has been doing and awesome job for us. Mike Ingersoll is great to work with and he knows his stuff and gets it done.

Showmark LLC

15:14 22 Jan 18

Cazbah has become a key part of our Marketing Team. Their professionals are always on top of the ever changing requirements and methods needed to have an effective online presence. They constantly give us new ideas for our website and push us into other social media campaigns with positive results that are reflected in our sales.

T lucas

14:38 21 Dec 17

Attentive, proactive and on point. when issues arise they are responsive and rectify them quickly. Lots of analytics, good customer service , solid marketing partner for multiple years.

Stef Cappel

15:49 19 Dec 17

Our family-owned-and-operated stores have been in business since 1945. Our evolution to include internet services began in 2004. We started working with Cazbah in 2009 and have remained a customer ever since. As in any long-term relationship, there have been a few bumps, but we are thrilled with the service we receive from Jeff and his team. Jeff acts proactively to ensure our site is safe, functional, and profitable and is always willing to respond to issues in a timely manner. I feel like we are a priority for him, even though I know he has many plates to spin! The 5-star rating is based on service, cost, and the return we see on this investment.

Dean Davis

23:24 14 Dec 17

Chaz and his staff are GREAT. Been with this company for going on 10 years. Yes we have had a couple of bumps in the road. No issue though, you call the owner directly and its fixed just like that. They do what they say and then some. A great resource for myself and my company. We keep in constant communication, share ideas and create great results.

Cate Bell

22:46 12 Dec 17

As one of Cazbah's early e-commerce clients we have grown our on-line business and continue to benefit from the team's knowledge, expertise and specific recommendations for driving sales. One of the most beneficial points is their dedicated account manager structure so that at least one experienced professional learns the ins and outs of your business and your web site, features and SEO efforts which means a fast response time when things need to be addressed. Hosting / server reliability have improved over time to be extremely reliable and the rare glitch is quickly addressed and resolved.

Tom Stortz

20:56 12 Dec 17

We have been with Cazbah for over 7 years and they provide us the web based tools for our small business to compete and grow. With their guidance, and our drive to succeed, the relationship continues to get stronger as the years go on. I've not once questioned their professionalism and trust their wisdom from all of their experience. They provide the backbone for our web growth. I would recommend them to small businesses who are looking to get support moving to a more e-commerce company.

Doug Turnbull

15:54 11 Dec 17

Turnbull Restoration has been working with Cazbah for over 10 years now and they have helped to keep us current with our SEO as well as given us incredible input to what works as well as, more importantly what we need to drop in the marketing side for us. Advertising is the single most expensive area that we have (besides labor), and having information to direct the funds in a know manor is a tremendous benefit to Turnbull. Be it print, electronic or promotional they can help you in how you track the various ways you try to get the word out. They are fair in their pricing and I would continue to use them as we move forward with the many promotional and tracking of our advertising projects we have as we continue to grab the top ranked spots on Google searches as well as many other search engines. Doug Turnbull

Roland Vollman

21:51 06 Dec 17

We have been with Cazbah for 9 years and are quite pleased with their knowledge of the web & was does & does not work. Everyone on the Cazbah team is knowledgeable as well as approachable. We will probably staying with Cazbah for the next few years at least.

Garth H McDonald

18:47 06 Dec 17

In today's digital age, sometimes it hard to know where to begin when searching digital solutions such as websites and marketing. Cazbah set themselves apart in some key factors. Taking the time, after a very difficult with a different company we had very specific goals. We shared these goals with our final three candidates. Chaz was the only one that took the time to respond to each goal with specific details on how to meet those. The served us before we were customers. We were in desperate need of High-Resolution Logo's. Mentioning it to Cazbah, they were more than happy to assist us in an extremely quick time frame, at an unbelievable price. Lastly, they delivered on their promises. Its hard to say everything, but I am been impressed at every turn on the quality of service we have been provided. We look forward to our continued partnership and hope that you will too!

David Skeldon

16:03 30 Apr 16

Internet Marketing tactics from Fortune 100 companies, applied to small and medium business. With hundreds of happy companies growing from their marketing and advertising insight and consulting, these guys are a brilliant and innovative team. Looking forward to seeing them help Rochester Boom again!

See All Reviews

Why You Absolutely Need a Website for Your Small Business

The Benefits of Having a Website for Your Small Business

Meet Your Customer Expectations

Control Your Brand and Content

Website and Digital Marketing Services are Affordable

How to Create a Small Business Website

In Conclusion

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