Website Development And SEO Are You Doing Both?

The competitive nature of business demands that companies take aggressive steps to ensure their website development is done correctly and is designed to be SEO friendly.

Today, the majority of people online search for products and services prior to making any purchasing decisions. This is the reason why companies must invest time and energy in websites design guidelines and SEO structure. It’s imperative that every company’s website truly represents them because it’s their first chance to influence and sway buyers in their direction.

It Starts With Content

Website development and Search Engine Optimization go hand-in-hand and should never be overlooked. An SEO friendly website is one that makes it easy for the search engines to crawl pages and explore the website in order to gain better rankings, drive more traffic, and increase conversion rates.

For this to happen, you must make it easy for the search engine to scan your website and make sense of the content on the pages. The whole process takes careful planning, with focus on website structure.

Some of the most important elements to consider during website development include: link and url structure, indexing, content, keywords, and analytics installation.

Ensuring that your website has good, quality content is important in order to provide website visitors with a positive experience. It also helps to enhance your rankings in the search engines. Once you have the content set, keyword research is the next step, in order to help drive traffic to the product and or service offerings on your website.

Here are a few guidelines on how to implement a user friendly website to ensure the best possible SEO performance for it during the design and development process:

Website Structure

The website structure is created using several components which must be organized properly. Google favors sites that are well organized. When organizing your website, you need to think about a logical flow in how the pages should link to one another. Linking pages that are related to one another helps people navigate through your website easily.

Crawl Friendly

Crawl-ability is the first important step to ensuring search-ability. The critical aspect of the search engine crawling your website is to make sure it’s easy for Googlebot or Bingbot (the software that the search engines use to collect and review all of the content on your website), to crawl and index the pages on your website. For this to happen, you must make your website compliant with search engine crawl guidelines.

Small Businesses Need Mobile Friendly Websites

The number of searches emanating from mobile devices has risen steadily over the past few years. To tap into this growing trend, you need to optimize your website for mobile devices.

Mobile search engine results are presented most favorably for websites that are optimized for mobile users. This is what is referred to as having a “mobile responsive website”.

Scan Your Website For Errors

Issues such as broken links and syntax errors often occur during website coding or other website development activities. If these issues are not fixed, they will most likely affect your website’s standing in Google.

Track Your Website Goals In Google Analytics

When you want to make your website search engine friendly in order to grow your traffic, you need to evaluate your website’s performance using tools such as Google Analytics. This set of analytical tools will give you crucial insights into the performance of your website, so that you can take steps to improve in areas where you are weak.

Common SEO Mistakes People Make During Website Development

Since the whole optimization process is engineered by search engines, website owners and marketers have been forced to rethink their web optimization strategies to ensure conformity. However, making the necessary changes to keep your website SEO friendly can be challenging.

This is primarily because it takes constant attention to remain well-informed about the inner workings of the latest optimization tools and techniques. Below is a list of common Search Engine Optimization mistakes you need to avoid when redesigning your website.

Using the Wrong Keywords

Every keyword that you want to rank for must be optimized if you want to obtain the desired search results. The mistake most website owners make is placing too much emphasize on long tail keywords instead of search engine and user friendly keywords.

To start with, you need to understand the words most potential customers use in their search for your products or services, and adopt them into the content that you use to describe your products or services. A couple of great tools to consider for this purpose include: the Moz Keyword Explorer and Google AdWords Keyword Planner.

Duplicate Content

Using duplicate content (content that is identical page-to-page) on your website, is a very bad idea and a common practice of some website designers, even today. When you publish duplicated content, you can expect serious penalties, such as being downgraded in the search engine results. This is because the search engines don’t know which page to rank the content for. In a word, it’s confusing to them.

Furthermore, you should never copy-and-paste content from another website directly to your own. This is as bad, if not worse, than having duplicate content on your own website.

This problem can be overcome by enlisting the assistance of professional copywriters to help you create meaningful and original content. This doesn’t have to be an expensive process and can be managed very effectively using several online content development services like UpWork and Textbroker.

Overlooking Google Analytics

Once you’ve got the ball rolling, you need to track, measure and manage your website optimization efforts to determine that everything is working as it should be. A tool like Google Analytics can measure and analyze your website’s performance, on a multitude of metrics, to determine the effectiveness of your website.

When installing Google Analytics, make sure that you don’t mishandle the sub domains on your website, if you have any, and check your website’s source code to ensure that Google Analytics is installed properly.

Poor URL Structure

The benefit of quality external links to your website is something that every content marketer should consider. You should seek out relevant, external links from high ranking websites, with a good reputation. These links should also be connected to meaningful anchor text. In the event that you want to your URL in the future, you should also create a resourceful 404 redirect link.

In Conclusion

Success on the Web has a tremendous amount to do with website development and SEO. Don’t make the mistake of thinking that you can do this work in a vacuum. Implement the points made in this article, to ensure that you will get the best possible search engine results from your new website.

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Google Rating

4.7

Cazbah

NOVAIR USA Corp

18:52 16 Nov 23

We at NOVAIR USA are very pleased in our experience with Dan Kunz, Internet Marketing Consultant at Cazbah. Dan worked tirelessly with us, and with his team, to find solutions to many of our difficult problems as we went through an international corporate takeover with global expansion, a full rebrand, complete systems overhaul, integration of salesforce/hubspot/zoominfo and many other tools over the past year...all of which would have been very disruptive if it weren't for Dan and his team constantly finding satisfactory solutions. We are forever grateful.

Gene Waltz

19:21 29 Sep 23

Cazbah did a great job learning our business so they could create and evolve a website that delivered results. Their approach and process helped our business have the discipline to make our website a dynamic tool supporting our marketing and sales efforts. They also focus on quantifying the results of their efforts. The hits, clicks, and prospect time on our website increased dramatically as a direct result of Cazbah's expertise!

Adam Curtin

19:50 13 Sep 23

Monroe Extinguisher Company and Monroe Kitchen Equipment have been customers of Cazbah for close to 20 years. They helped us upgrade our websites from PDF-centric sites, and then they helped us evolve to have E-Commerce. Kennedy is our account manager and she has done a fantastic job pushing us to create content and constantly updating our websites. Matt Smith and Olivia Broersma have also helped us with managing our sites and creating content. Keep up the good work!

David Nathan

20:32 11 Sep 23

Cazbah is a great vendor to my former employer. As I moved on to a new opportunity, my desire was to hire Cazbah to help with the website. My project was not a perfect fit. We are on a tight schedule and the website requires a ton of work. Cazbah was open and honest about what the schedule and budget would would need to be. Their honesty is great appreciated. They shared ideas for the best way for me to move forward without them. I believe that this is the sign of a good/honest company. We part as friends and better having known them. Especially Kennedy. She was so helpful in my former role. Creative, timely, open and honest. I hope that I get to work with them again in the future. If your project is a good fit for Cazbah, and you don't use them...you are nuts!

Katherine Curtis

19:34 18 Jul 23

Cazbah has been with us through thick and thin in our journey. Chaz and his team (especially Matt!) set us up beautifully and Kennedy has really taken us to the next level. They hear our requests and give us solutions we didn't even know we needed that have provided results.

Fred Mileham

20:13 29 Mar 23

We have been working with Cazbah for almost 10 years now and they have always been very accessible, hands on and helpful in the design, implementation and ongoing support of our website. The SEO work has been outstanding and we continue to get quality contacts and orders through our site on a daily basis. A++ organization!

Bob Dreske

20:01 08 Mar 23

Cazbah is an excellent website developer. We have been with them for many years. I highly recomend them!

HSE

20:53 12 Apr 22

We have been working with Cazbah for over 7 years. Chaz, Dawn and the Cazbah team do a fantastic job with our website and our online marketing. We are primarily a B2B professional services firm that needs to have a professional online presence that highlights our extensive portfolio and experience. Cazbah did a great job bringing that presence and our high level of visibility to life!

Matt Sones

17:03 05 Apr 22

We have worked with Cazbah for years and have nothing but praise for their fast and knowledgeable efforts on our behalf. Highly recommend!

Jim Harden

14:04 05 Apr 22

Cazbah's total internet marketing solution is exactly what our organization needed. Internet marketing is not like a bill board that one can post and forget. It requires focused attention and a partnership with a team who knows where and how to focus internet activity, generating qualified leads. From targeted ad-word campaign management to developing web page collateral to drive up natural search engine rankings, Cazbah is truly a working partner. Since working with Cazbah our organization increased qualified leads 30% per year and many of our web pages are ranked top three nationally in the industry. We could not be happier. Thank you, to Cazbah and her visionary owner Charles Broersma!

Josefs Artisan Meats

12:27 05 Apr 22

Extremely professional and knowledgeable. Quick to respond to any issues/concerns. A personalized and thoughtful approach that makes you feel like you are their most important client - highly recommend.

Michael Kulzer

15:44 04 Apr 22

Cazbah has been a real pleasure to work with. They have drastically help with our website and created content that has brought more traffic than when we used to do Pay Per Click. They have targeted the right companies that has lead to a more qualified lead than ever before. Highly recommend this service for anyone that want to organically grow their website ranking.

Ken Reasoner

23:06 02 Apr 22

We are active on our Travel website that Cazbah created in 2020, grouptoursinc.com. We update our trips and some of the links on the site ourselves. They've created easy to modify pages with WordPress. If I need help, their Helpdesk is very prompt to respond. We definitely Recommend Cazbah.

LizaJ Bobseine

10:50 22 Feb 22

This company places a huge emphasis on quality customer service. Their staff are extremely responsive, to the point of being startling with how quickly they handle our requests. We are in the early stages of working with them to improve our organic search rankings and I'm hopeful, based on their work ethic and drive that they will produce outstanding results for my business.

Gary Lauchert

17:31 23 Dec 21

Dan has been a tremendous help in designing our website and driving traffic to it. We couldn't be happier with his service and responsiveness!

New Scale Technologies

16:19 09 Dec 21

A great help with keeping our site both user-friendly and optimized for SEO. Excellent Wordpress hosting and development, and so much more. Matt and the team make google ads work for us even with a relatively small budget, complex product, and narrow B2B audience. Back-end support is fast and effective! Very responsive to our requests for more features, too.

Simon Appler

15:24 28 Jul 21

Worked at an internship this summer, and my company worked with them for a website update. They did a very nice job, were quick to respond, and were open to support form me, not getting angry for overstepping! Would reccomend!

Christopher Galayda

14:30 24 Jul 21

Extremely knowledgeable and the best at what they do!

Richard Wand

22:31 15 May 19

Mike Zaccaria has gotten our website consistently better performance with his direction and guidance!

Glenn Jackling

16:34 13 Mar 19

Working with Cazbah has given us the opportunity to improve our website and overall web presence. With a dedicated account manager, we get personalized insights and recommendations through every stage of the process. They have been a great resource for our marketing team, and provide support on a number of digital marketing initiatives. I would recommend Cazbah to anyone in need of improving their website and overall digital presence.

Phil Roser

17:10 20 Mar 18

Cazbah has been doing and awesome job for us. Mike Ingersoll is great to work with and he knows his stuff and gets it done.

Showmark LLC

15:14 22 Jan 18

Cazbah has become a key part of our Marketing Team. Their professionals are always on top of the ever changing requirements and methods needed to have an effective online presence. They constantly give us new ideas for our website and push us into other social media campaigns with positive results that are reflected in our sales.

T lucas

14:38 21 Dec 17

Attentive, proactive and on point. when issues arise they are responsive and rectify them quickly. Lots of analytics, good customer service , solid marketing partner for multiple years.

Stef Cappel

15:49 19 Dec 17

Our family-owned-and-operated stores have been in business since 1945. Our evolution to include internet services began in 2004. We started working with Cazbah in 2009 and have remained a customer ever since. As in any long-term relationship, there have been a few bumps, but we are thrilled with the service we receive from Jeff and his team. Jeff acts proactively to ensure our site is safe, functional, and profitable and is always willing to respond to issues in a timely manner. I feel like we are a priority for him, even though I know he has many plates to spin! The 5-star rating is based on service, cost, and the return we see on this investment.

Dean Davis

23:24 14 Dec 17

Chaz and his staff are GREAT. Been with this company for going on 10 years. Yes we have had a couple of bumps in the road. No issue though, you call the owner directly and its fixed just like that. They do what they say and then some. A great resource for myself and my company. We keep in constant communication, share ideas and create great results.

Cate Bell

22:46 12 Dec 17

As one of Cazbah's early e-commerce clients we have grown our on-line business and continue to benefit from the team's knowledge, expertise and specific recommendations for driving sales. One of the most beneficial points is their dedicated account manager structure so that at least one experienced professional learns the ins and outs of your business and your web site, features and SEO efforts which means a fast response time when things need to be addressed. Hosting / server reliability have improved over time to be extremely reliable and the rare glitch is quickly addressed and resolved.

Tom Stortz

20:56 12 Dec 17

We have been with Cazbah for over 7 years and they provide us the web based tools for our small business to compete and grow. With their guidance, and our drive to succeed, the relationship continues to get stronger as the years go on. I've not once questioned their professionalism and trust their wisdom from all of their experience. They provide the backbone for our web growth. I would recommend them to small businesses who are looking to get support moving to a more e-commerce company.

Doug Turnbull

15:54 11 Dec 17

Turnbull Restoration has been working with Cazbah for over 10 years now and they have helped to keep us current with our SEO as well as given us incredible input to what works as well as, more importantly what we need to drop in the marketing side for us. Advertising is the single most expensive area that we have (besides labor), and having information to direct the funds in a know manor is a tremendous benefit to Turnbull. Be it print, electronic or promotional they can help you in how you track the various ways you try to get the word out. They are fair in their pricing and I would continue to use them as we move forward with the many promotional and tracking of our advertising projects we have as we continue to grab the top ranked spots on Google searches as well as many other search engines. Doug Turnbull

Roland Vollman

21:51 06 Dec 17

We have been with Cazbah for 9 years and are quite pleased with their knowledge of the web & was does & does not work. Everyone on the Cazbah team is knowledgeable as well as approachable. We will probably staying with Cazbah for the next few years at least.

Garth H McDonald

18:47 06 Dec 17

In today's digital age, sometimes it hard to know where to begin when searching digital solutions such as websites and marketing. Cazbah set themselves apart in some key factors. Taking the time, after a very difficult with a different company we had very specific goals. We shared these goals with our final three candidates. Chaz was the only one that took the time to respond to each goal with specific details on how to meet those. The served us before we were customers. We were in desperate need of High-Resolution Logo's. Mentioning it to Cazbah, they were more than happy to assist us in an extremely quick time frame, at an unbelievable price. Lastly, they delivered on their promises. Its hard to say everything, but I am been impressed at every turn on the quality of service we have been provided. We look forward to our continued partnership and hope that you will too!

David Skeldon

16:03 30 Apr 16

Internet Marketing tactics from Fortune 100 companies, applied to small and medium business. With hundreds of happy companies growing from their marketing and advertising insight and consulting, these guys are a brilliant and innovative team. Looking forward to seeing them help Rochester Boom again!

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Website Development And SEO – Are You Doing Both?