Manufacturing Case Study

From Sweeping Floors to Leading a Factory Automation Revival

When you talk to David Bratty, owner of Toddco 3, you immediately sense that his journey has been anything but ordinary. Toddco 3’s story begins in the late 1970s when Tom Todd founded the company to design and build automated solutions for electronic assembly. Over time, Toddco 3 established itself as a trusted name in manufacturing automation. But like many small industrial firms, it endured its share of turbulence along the way.

David entered Toddco 3 in 2006, not as an engineer or executive, but as a shop helper sweeping floors and changing water bottles. That humble start quickly turned into a proving ground. Within six months, he had managed a project that came in under budget and ahead of schedule, catching the attention of senior leadership. Promotions followed, and by 2011, David had worked his way up to operations management. But when the company changed ownership and eventually closed its doors, it seemed the Toddco 3 story had reached an end.

Two years later, Tom Todd called David with a new vision. “I feel like my name has been dragged through the dirt,” he told him. “I want to start Toddco 3 again.” Instead of offering a job, he offered a partnership. That partnership was built on faith, trust, and grit, the same values that would later define Toddco 3’s relationship with Cazbah.

In 2017, David became the sole owner of Toddco 3, purchasing the company for the cost of paying back a $45,000 loan. He reopened as a brick-and-mortar operation and began to rebuild, this time focusing not just on electronic assembly, but on general factory automation, with an emphasis on custom design, engineering, and control systems streamlining manufacturing efficiency. Today, Toddco 3 is a full-service automation integrator, designing turnkey systems for industries that need precision, repeatability, and reliability in every component.

“It was a God thing,” David said plainly. “He placed the right people in my path at the right times. I just did my best with every opportunity I was given.”

A New Era of Visibility and Validation

By 2024, Toddco 3 had grown steadily through referrals and long-term relationships. But as the company began to take on more complex automation projects and compete against larger firms, David recognized the need for a stronger digital presence. Prospects were increasingly checking a vendor’s website before awarding a contract.

“A lot of times, we propose automation to a company, and the first thing they do is go look at your website,” David explained. “Having representative examples, videos, photos, case studies, and references adds real relevance to whatever we’re proposing.”

That insight brought Toddco 3 to Cazbah, the Total Internet Marketing Solution, specializing in commercial and industrial businesses. Although the partnership is still under a year old, the results have been meaningful. The new Toddco 3 website now validates the company’s capabilities in front of customers, reinforcing confidence at critical moments in the sales process.

Instead of prospects asking for proof or requesting sample videos, they now find everything they need online. What once required David to manually share files from a Google Drive is now available in a polished, public-facing format that speaks for itself.

“Before, they’d ask, ‘Can you show us similar projects?’ and I’d dig through folders and email videos,” he said. “Now, they just go straight to our website. I’m not doing that anymore, and they’re not asking me for proof. It’s all there.”

The result has been faster validation, stronger trust, and higher close rates. While Toddco 3 still relies heavily on relationships and strategic partnerships to generate opportunities, the website now plays a key role in sealing the deal. “It doesn’t do any good to have the best price if the customer doubts whether or not you have the capability to implement what you’re proposing,” David added. “The website removes that doubt.”

Relationship First: The Foundation of Partnership

When asked what made him choose Cazbah, David didn’t cite a feature list or a pricing table. He talked about relationship.

“What made me go with Cazbah was you, Charles, the way you interacted with me,” he said. “When we first started, we couldn’t come up with the cash right away, but you worked with me anyway. You got us signed up before year-end even though I couldn’t pay until January. That meant a lot.”

For David, partnership is more than a transaction; it’s an extension of the same trust he extends to his own customers. He appreciated Cazbah’s willingness to help him through startup challenges, and that early flexibility set the tone for everything that followed.

Cazbah’s approach mirrored Toddco 3’s own: faith-driven, authentic, and relational. As David put it, “Whether or not the metrics match, as long as we’re going to need web help, I’m hoping to work with you.”

Simplifying Process, Elevating Professionalism

Before partnering with Cazbah, managing Toddco 3’s content and online presence was a chore. Creating videos, writing posts, and keeping the website updated consumed hours of valuable time. The process was inconsistent, often delayed, and far from streamlined.

The partnership changed that. David described the transition as “smooth and stress-free.” Now, when Toddco 3 records a short video or submits project photos, Rachel, Toddco 3’s dedicated Internet Marketing Consultant, polishes and posts them without friction.

“It’s been very easy for Peyton to generate a video, Rachel cleans it up, and we get it posted. There’s no headache. No waiting. No back and forth. It’s all handled, and it looks fantastic.”

Each month, Toddco 3 receives updates on web traffic, SEO performance, and social media engagement. The correlation between activity and opportunity is clear: when the company issues more quotes, traffic spikes. When quoting slows, web activity dips. That consistency reinforces David’s confidence that prospects are checking Toddco 3’s credibility online before buying.

Proof of Capability: Turning Website Visitors into Buyers

In the automation industry, credibility is currency. Companies rarely buy from unproven vendors. Toddco 3’s website, rebuilt under Cazbah’s industrial framework, functions as both a portfolio and a sales enablement tool. Each photo, video, and project description tells a story of precision, quality, and capability.

The site also reflects Cazbah’s 5 Cs framework, Content, Community, Communication, Commerce, and Customer Success, helping manufacturers like Toddco 3 move from reactive marketing to a more structured digital strategy.

Visitors can now quickly understand Toddco 3’s specializations:

• Automation Design and Integration: Custom-built solutions for production efficiency.

   

• Control Systems Engineering: Electrical, PLC, and motion control expertise.

   

• Machine Building and Retrofitting: Mechanical and electronic upgrades for existing systems.

   

• Turnkey Project Management: From concept to commissioning.

   

Each project is visually represented to build trust and make complex capabilities easier to grasp.

“Customers might not find their exact application,” David said, “but they can see other projects and say, ‘If these guys can do that, they can definitely help us.’ That makes all the difference.”

Core Values in Action

Toddco 3’s experience with Cazbah also speaks to Cazbah’s core values of Progress, Accountability, Creativity, Excellence, Integrity, and Transparency, what the company calls PACE-IT.

When asked how issues were handled, David didn’t hesitate: “If there was something Peyton wanted to change, there was never a delay. Rachel or someone on your team resolved it within 24 hours, every time.”

For a small business owner juggling production, sales, and administration, that reliability matters. “There was never a wait. It was immediate,” he said. “That flexibility and responsiveness showed your core values in action.”

Looking Ahead: From Validation to Lead Generation

Today, Toddco 3 is focused on continuing to expand its automation capabilities and customer base. With its new digital foundation in place, the next step is to turn validation into attraction, transforming the website from a proof point into a consistent source of inbound leads.

Cazbah’s marketing strategy is designed with that trajectory in mind: building visibility, nurturing traffic, and converting online interest into RFQs and proposals.

“We’re looking forward to when our ideal customers find the site and come to us,” David said. “That’s where we’re heading.”

The foundation is strong. The trust is mutual. And the results, even in the first year, have already reshaped Toddco 3’s competitive presence.

Key Insights and Takeaways

• Validation Equals Credibility: Toddco 3’s new website reinforces trust and shortens the sales cycle. Prospects no longer request “proof” before awarding projects.

   

• Relationships Drive Results: Cazbah’s flexibility and authentic partnership were decisive in Toddco 3’s choice and in their success.

   

• Content as a Confidence Builder: Professional videos, images, and updates give Toddco 3’s proposals legitimacy in the eyes of buyers.

   

• Seamless Support: Cazbah’s team delivers quick responses and proactive updates that keep Toddco 3’s digital marketing on track.

   

• Correlation Between Effort and Engagement: Website and social traffic rise in sync with sales quoting activity, clear evidence of digital influence.

   

Conclusion

For Toddco 3, partnering with Cazbah was more than a marketing decision; it was a strategic affirmation of credibility. In an industry where reputation and reliability close deals, Toddco 3’s revitalized web presence now mirrors the quality of its engineering.

Through faith, persistence, and partnership, David Bratty has turned a once-shuttered business into a growing automation company equipped for the modern market. His story is living proof that when trust and technology align, small manufacturers can achieve extraordinary things.

“We don’t get enough opportunity to interact,” David said at the end of the conversation. “But when your people are doing a good job, we don’t have to—and that’s the best thing you can say about a partner.”