by Cazbah Staff | Aug 7, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business
Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract...
by Olivia Broersma | Jul 1, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business
A marketing plan is solely designed to generate new customers or new leads, right? Wrong! This happens to be one of the biggest misconceptions made by many small business owners out there. A well-designed marketing plan is much more just a “customer...
by Cazbah Staff | Jun 19, 2019 | Business Strategy, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Small Business
Digital marketing techniques can be effective and will bring high returns when implemented effectively. Over the years, digital marketing has evolved and become increasingly important in order to reach your audience online. Businesses utilizing current...
by Matt Smith | Jun 12, 2019 | Branding, Digital Marketing, Internet Marketing, Marketing, Small Business, Website
Once in awhile, I have clients who ask about changing their website domain name and rebranding their small business. In most situations, I wouldn’t recommend changing the domain name of an established site, particularly if the majority of your traffic is...
by Cazbah Staff | Jun 5, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business, Website
We all love free stuff…especially if it’s valuable to us. And I would argue that small business owners and entrepreneurs love free, time saving tools most of all. Especially if those tools allow them to be more productive, efficient, and save money...