by Dawn M. Smith | Jan 10, 2018 | Analytics, Blogging, Content, Content Marketing, Inbound Marketing, SEO
The methods of gaining and converting customers has changed dramatically over the years. Outbound marketing is gone and inbound marketing is the new king. In other words, pushing your products and services to someone, even if you don’t know...
by Matt Smith | Dec 27, 2017 | Blogging, Content, Small Business
Good writers don’t just write, they write for an audience. If you want your content to gain traction, you need to know who you’re writing to. Writing is both an art and a science, and the science part comes in when figuring out who your audience is....
by Olivia Broersma | Dec 22, 2017 | Blog, Blogging, Content
Writing a memorable headline matters if you want to boost traffic and gain conversions. For any website, these key metrics indicate success in both the short and long term. If you want to improve your click-throughs and gain conversions, you need to...
by Charles (Chaz) Broersma | Nov 16, 2017 | Business Strategy, Content, Content Marketing, Email Marketing, Internet Marketing, Marketing, Sales, Search Engine Optimization, SEO, Small Business, Website Development
Internet marketing has come a long way in a very short period of time. Today, marketing your business requires a well-thought-out strategic approach in order to stay ahead of your competition. Applying a haphazard approach to your internet marketing...