How to Implement Simple and Clean Website Design

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Implementing a simple, clean website design is critically important for a modern day small business. It can be too easy to lose prospects and customers in the details, rather than bringing them smoothly along the funnel.

Take a look at the article below to learn some simple tips to design the best website for your small business!

Simple Website Design Practices

Your website should be straightforward, direct, and to the point if you expect any return from it. You need to design your website with user experience in mind and make it as easy as possible for your visitors to find what they want quickly. Tell them what to do, where to go, what to click.

Unless your company’s goal is to be simply an information resource, you’ll most likely want to convert a site visit to a customer. The simpler your website design is, the fewer places your visitors have to get lost or distracted.

If you’re not sure where to get started simplifying your website, here are a few tips to start you off:

– Limit your site navigation bar to a maximum of eight tabs
– Remove any bright, blinking, or moving graphics
– Limit calls to action to your important landing pages
– Use a consistent, limited color scheme of no more than two or three colors
– Make sure any media (photos, videos, infographics, etc.) directly relates to – the content on that page

Today’s modern customer is all about efficiency and finding what they want fast! The more you bog down your website with unnecessary text and media, the slower your web visitor’s buying process becomes.

1. Limit Your Design Color Scheme

One popular web design simplification issue I often encounter with small businesses is their use of color and design on their website and other marketing materials. In the 90s and early 2000s it was acceptable and good even to have a lot of bright colors on your website to help grab a visitor’s attention. That’s not the case anymore, and unfortunately some small businesses have yet to update their website designs to match modern demands.

Color plays a bigger role than you think in your online business success. We all know that different colors are associated with different emotions. For example, red can be associated with anger and blue can be associated with sadness, but that’s not where it stops. The effects of color go much deeper than just an emotional association. What are your website design colors saying about you? Take a few minutes to review some color theory principles to gain a better understanding of how your website is designed currently.

If you’re looking to revamp your website design and use some modern color scheme practices, here are a few basic questions to ask yourself to help you put a redesign plan together:

– Are your branding colors consistent across your marketing materials and website?
– What do your competitors’ websites look like?
– How many different colors are present on your website currently?

The questions above will help you determine the look for your website and marketing materials. If and when you decide to redesign your website, you need to make sure to update your other marketing materials as well. Your branding needs to be consistent across all platforms. If your brand colors are different, prospects could get confused and leave.

Next, take a look around you to see what your competition is doing. Is there a standard feel or look for websites in your industry? Do you competitors have updated and engaging websites that are most likely beating yours, or are they old and cluttered? Knowing where your website stands within your industry’s standards will help you develop the best look and feel possible.

Make sure to note how many colors are being used on your website currently. If it’s more than three, you’ll most likely want to consider updating your website color scheme. Fewer colors create a more simplistic, minimalist feel for your website and won’t take away from the content you want your web visitors to interact with.

2. Simplify Landing Pages on Your Site

Have clear calls to action (CTA) visible on important landing pages to hold your visitors’ interest. Next, make sure your landing page content is coherent and is related to your CTA. Your content needs to entice your website visitors to click on your CTA offer to find out more. Assume you have this one chance, on this one page, to convince your visitor to do business with you. Make that space count!

Ideally, your landing page should be laid out in a logical, simplistic manner, designed to attract your ideal target audience and keep them coming back. Figure out what the most popular pages are on your site and develop them to continue to bring in high amounts of traffic.

Here’s how you can use Google Analytics to determine what you most popular landing pages are on your website:

1. Log into your Analytics account

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2. On the left hand side navigation, click “Behavior”–> “Site Content” –>“Landing Pages”

3. The corresponding data will show you what your most popular landing pages on your small business website are.

Pro Tip: Make sure to pay attention to the date range you have selected for your data in the top right corner of the page!

If you know your target audience is particularly interested in a specific topic, product, or resource, do all you can to make those pages visually appealing and useful to your audience. Take advantage of that high page traffic and include valuable links, a CTA, or a web form to help move the visitor through your marketing funnel.

Calls to action are part of simplistic, clean site design and they aid a website visitor in their navigation, but if the screen is cluttered and full of CTAs, then confusion reigns supreme. Remember, you’re going for simplicity here. Too much of a good thing can still turn out bad. You don’t want to bombard your prospects with too many offers. Instead, give them a clear path to follow that’s free from distractions to make that process quick and simple for them.

Think about the most successful product pages, service resources, or written content pieces you’ve produced, and make an effort on your site to direct web traffic there. Chances are if those pages are popular already, it should appeal to many others as well. Harness your popular, simplified, landing page content and tap into that target audience market out there!

In Conclusion

Your small business website design needs to be clean and simple! Your visitors and prospects don’t want to get bombarded with flashing graphics or too many offers when they click through your website. Take a look at the tips above to help you create a simple design for your site so it meets modern search standards.

Google Rating

4.7

Cazbah

NOVAIR USA Corp

18:52 16 Nov 23

We at NOVAIR USA are very pleased in our experience with Dan Kunz, Internet Marketing Consultant at Cazbah. Dan worked tirelessly with us, and with his team, to find solutions to many of our difficult problems as we went through an international corporate takeover with global expansion, a full rebrand, complete systems overhaul, integration of salesforce/hubspot/zoominfo and many other tools over the past year...all of which would have been very disruptive if it weren't for Dan and his team constantly finding satisfactory solutions. We are forever grateful.

Gene Waltz

19:21 29 Sep 23

Cazbah did a great job learning our business so they could create and evolve a website that delivered results. Their approach and process helped our business have the discipline to make our website a dynamic tool supporting our marketing and sales efforts. They also focus on quantifying the results of their efforts. The hits, clicks, and prospect time on our website increased dramatically as a direct result of Cazbah's expertise!

Adam Curtin

19:50 13 Sep 23

Monroe Extinguisher Company and Monroe Kitchen Equipment have been customers of Cazbah for close to 20 years. They helped us upgrade our websites from PDF-centric sites, and then they helped us evolve to have E-Commerce. Kennedy is our account manager and she has done a fantastic job pushing us to create content and constantly updating our websites. Matt Smith and Olivia Broersma have also helped us with managing our sites and creating content. Keep up the good work!

David Nathan

20:32 11 Sep 23

Cazbah is a great vendor to my former employer. As I moved on to a new opportunity, my desire was to hire Cazbah to help with the website. My project was not a perfect fit. We are on a tight schedule and the website requires a ton of work. Cazbah was open and honest about what the schedule and budget would would need to be. Their honesty is great appreciated. They shared ideas for the best way for me to move forward without them. I believe that this is the sign of a good/honest company. We part as friends and better having known them. Especially Kennedy. She was so helpful in my former role. Creative, timely, open and honest. I hope that I get to work with them again in the future. If your project is a good fit for Cazbah, and you don't use them...you are nuts!

Katherine Curtis

19:34 18 Jul 23

Cazbah has been with us through thick and thin in our journey. Chaz and his team (especially Matt!) set us up beautifully and Kennedy has really taken us to the next level. They hear our requests and give us solutions we didn't even know we needed that have provided results.

Fred Mileham

20:13 29 Mar 23

We have been working with Cazbah for almost 10 years now and they have always been very accessible, hands on and helpful in the design, implementation and ongoing support of our website. The SEO work has been outstanding and we continue to get quality contacts and orders through our site on a daily basis. A++ organization!

Bob Dreske

20:01 08 Mar 23

Cazbah is an excellent website developer. We have been with them for many years. I highly recomend them!

HSE

20:53 12 Apr 22

We have been working with Cazbah for over 7 years. Chaz, Dawn and the Cazbah team do a fantastic job with our website and our online marketing. We are primarily a B2B professional services firm that needs to have a professional online presence that highlights our extensive portfolio and experience. Cazbah did a great job bringing that presence and our high level of visibility to life!

Matt Sones

17:03 05 Apr 22

We have worked with Cazbah for years and have nothing but praise for their fast and knowledgeable efforts on our behalf. Highly recommend!

Jim Harden

14:04 05 Apr 22

Cazbah's total internet marketing solution is exactly what our organization needed. Internet marketing is not like a bill board that one can post and forget. It requires focused attention and a partnership with a team who knows where and how to focus internet activity, generating qualified leads. From targeted ad-word campaign management to developing web page collateral to drive up natural search engine rankings, Cazbah is truly a working partner. Since working with Cazbah our organization increased qualified leads 30% per year and many of our web pages are ranked top three nationally in the industry. We could not be happier. Thank you, to Cazbah and her visionary owner Charles Broersma!

Josefs Artisan Meats

12:27 05 Apr 22

Extremely professional and knowledgeable. Quick to respond to any issues/concerns. A personalized and thoughtful approach that makes you feel like you are their most important client - highly recommend.

Michael Kulzer

15:44 04 Apr 22

Cazbah has been a real pleasure to work with. They have drastically help with our website and created content that has brought more traffic than when we used to do Pay Per Click. They have targeted the right companies that has lead to a more qualified lead than ever before. Highly recommend this service for anyone that want to organically grow their website ranking.

Ken Reasoner

23:06 02 Apr 22

We are active on our Travel website that Cazbah created in 2020, grouptoursinc.com. We update our trips and some of the links on the site ourselves. They've created easy to modify pages with WordPress. If I need help, their Helpdesk is very prompt to respond. We definitely Recommend Cazbah.

LizaJ Bobseine

10:50 22 Feb 22

This company places a huge emphasis on quality customer service. Their staff are extremely responsive, to the point of being startling with how quickly they handle our requests. We are in the early stages of working with them to improve our organic search rankings and I'm hopeful, based on their work ethic and drive that they will produce outstanding results for my business.

Gary Lauchert

17:31 23 Dec 21

Dan has been a tremendous help in designing our website and driving traffic to it. We couldn't be happier with his service and responsiveness!

New Scale Technologies

16:19 09 Dec 21

A great help with keeping our site both user-friendly and optimized for SEO. Excellent Wordpress hosting and development, and so much more. Matt and the team make google ads work for us even with a relatively small budget, complex product, and narrow B2B audience. Back-end support is fast and effective! Very responsive to our requests for more features, too.

Simon Appler

15:24 28 Jul 21

Worked at an internship this summer, and my company worked with them for a website update. They did a very nice job, were quick to respond, and were open to support form me, not getting angry for overstepping! Would reccomend!

Christopher Galayda

14:30 24 Jul 21

Extremely knowledgeable and the best at what they do!

Richard Wand

22:31 15 May 19

Mike Zaccaria has gotten our website consistently better performance with his direction and guidance!

Glenn Jackling

16:34 13 Mar 19

Working with Cazbah has given us the opportunity to improve our website and overall web presence. With a dedicated account manager, we get personalized insights and recommendations through every stage of the process. They have been a great resource for our marketing team, and provide support on a number of digital marketing initiatives. I would recommend Cazbah to anyone in need of improving their website and overall digital presence.

Phil Roser

17:10 20 Mar 18

Cazbah has been doing and awesome job for us. Mike Ingersoll is great to work with and he knows his stuff and gets it done.

Showmark LLC

15:14 22 Jan 18

Cazbah has become a key part of our Marketing Team. Their professionals are always on top of the ever changing requirements and methods needed to have an effective online presence. They constantly give us new ideas for our website and push us into other social media campaigns with positive results that are reflected in our sales.

T lucas

14:38 21 Dec 17

Attentive, proactive and on point. when issues arise they are responsive and rectify them quickly. Lots of analytics, good customer service , solid marketing partner for multiple years.

Stef Cappel

15:49 19 Dec 17

Our family-owned-and-operated stores have been in business since 1945. Our evolution to include internet services began in 2004. We started working with Cazbah in 2009 and have remained a customer ever since. As in any long-term relationship, there have been a few bumps, but we are thrilled with the service we receive from Jeff and his team. Jeff acts proactively to ensure our site is safe, functional, and profitable and is always willing to respond to issues in a timely manner. I feel like we are a priority for him, even though I know he has many plates to spin! The 5-star rating is based on service, cost, and the return we see on this investment.

Dean Davis

23:24 14 Dec 17

Chaz and his staff are GREAT. Been with this company for going on 10 years. Yes we have had a couple of bumps in the road. No issue though, you call the owner directly and its fixed just like that. They do what they say and then some. A great resource for myself and my company. We keep in constant communication, share ideas and create great results.

Cate Bell

22:46 12 Dec 17

As one of Cazbah's early e-commerce clients we have grown our on-line business and continue to benefit from the team's knowledge, expertise and specific recommendations for driving sales. One of the most beneficial points is their dedicated account manager structure so that at least one experienced professional learns the ins and outs of your business and your web site, features and SEO efforts which means a fast response time when things need to be addressed. Hosting / server reliability have improved over time to be extremely reliable and the rare glitch is quickly addressed and resolved.

Tom Stortz

20:56 12 Dec 17

We have been with Cazbah for over 7 years and they provide us the web based tools for our small business to compete and grow. With their guidance, and our drive to succeed, the relationship continues to get stronger as the years go on. I've not once questioned their professionalism and trust their wisdom from all of their experience. They provide the backbone for our web growth. I would recommend them to small businesses who are looking to get support moving to a more e-commerce company.

Doug Turnbull

15:54 11 Dec 17

Turnbull Restoration has been working with Cazbah for over 10 years now and they have helped to keep us current with our SEO as well as given us incredible input to what works as well as, more importantly what we need to drop in the marketing side for us. Advertising is the single most expensive area that we have (besides labor), and having information to direct the funds in a know manor is a tremendous benefit to Turnbull. Be it print, electronic or promotional they can help you in how you track the various ways you try to get the word out. They are fair in their pricing and I would continue to use them as we move forward with the many promotional and tracking of our advertising projects we have as we continue to grab the top ranked spots on Google searches as well as many other search engines. Doug Turnbull

Roland Vollman

21:51 06 Dec 17

We have been with Cazbah for 9 years and are quite pleased with their knowledge of the web & was does & does not work. Everyone on the Cazbah team is knowledgeable as well as approachable. We will probably staying with Cazbah for the next few years at least.

Garth H McDonald

18:47 06 Dec 17

In today's digital age, sometimes it hard to know where to begin when searching digital solutions such as websites and marketing. Cazbah set themselves apart in some key factors. Taking the time, after a very difficult with a different company we had very specific goals. We shared these goals with our final three candidates. Chaz was the only one that took the time to respond to each goal with specific details on how to meet those. The served us before we were customers. We were in desperate need of High-Resolution Logo's. Mentioning it to Cazbah, they were more than happy to assist us in an extremely quick time frame, at an unbelievable price. Lastly, they delivered on their promises. Its hard to say everything, but I am been impressed at every turn on the quality of service we have been provided. We look forward to our continued partnership and hope that you will too!

David Skeldon

16:03 30 Apr 16

Internet Marketing tactics from Fortune 100 companies, applied to small and medium business. With hundreds of happy companies growing from their marketing and advertising insight and consulting, these guys are a brilliant and innovative team. Looking forward to seeing them help Rochester Boom again!

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How to Implement Simple and Clean Website Design

Simple Website Design Practices

1. Limit Your Design Color Scheme

2. Simplify Landing Pages on Your Site

In Conclusion

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