RedHawk Energy Systems
About RedHawk Energy Systems
RedHawk Energy Systems is a proud, third generation family business specializing in helping commercial and industrial customers tackle their critical prime and backup power challenges with innovative solutions, ranging from a few watts to several kilowatts. Cazbah took over website management responsibilities from the RedHawk Energy team, creating new opportunities for online growth and sales, prioritizing web design and optimization at each stage.
Category
Application
“We’re a niche player, and from the first call, you understood that. You’re also a small business, so you get it. The trust factor was huge from the beginning.”
Project Overview
Before RedHawk Energy came to Cazbah, they were struggling to manage and maintain their website in-house, falling behind on critical website backend and frontend design updates and lacking leads. Cazbah partnered with the RedHawk Energy team to understand their goals and upgraded their website design to meet modern standards, focusing on user experience and balancing important technical information with best practice design elements.
The Cazbah team integrates valuable SEO keywords throughout the new website to target ideal audience searches. Consistent content development is also used to optimize key webpages and blog content, focusing on a mix of natural language and SEO keywords, increasing organic traffic to the website. This increase in traffic from RedHawk Energy’s target audience consistently drives more leads to the site, thereby boosting sales.
Review
“Since partnering with Cazbah, we’ve seen real growth in new leads coming in. If I go around and look at other rail companies’ websites, ours is by far the best. It has the most information, the most pictures. It really stands out. Before, we were last in that group. Now we’re first.”
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