When Cappel’s Inc. came to Cazbah, they were new to internet marketing and needed direction on how to best market their products and their website to reach those searching for them. Their family business had always evolved to best suit customer needs, and this time was no different. Cappel’s knew it was time to harness the full potential web marketing could have on their business.
Cazbah has worked with Cappel’s since 2009 helping them create a user friendly website, teaching best practices and implementing SEO campaigns, and communicating online marketing strategies to draw customers to them.
Because Cappel’s serves in the retail industry, their online presence needs to be top-notch to have successful online marketing campaigns. In the last 12 months, Cappel’s has seen their ecommerce conversion rate rise 39% and their ecommerce sales rise 79%!
Increase in eCommerce Conversion Rate