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Local Optimization

local_search_optimizationDo your sales depend on “foot-traffic” through the front door of your small business? If so, then Local Optimization is something we need to pay very close attention to. Local Optimization is a branch of online marketing that caters to small businesses that rely on a specific geographic region or community for their sales.

Did you know:

  • 97% of consumers who shop locally search for local businesses online
  • 50% of smartphone users who do a local search visit a store withing a day of their search
  • 54% of smartphone users search for business hours
  • 53% of smartphone users search for directions to a local store
  • 50% of smartphone users search for the local store address
  • 45% of tablet and computer users search for availability of products at a local store

These stats prove how important it is to be found when consumers are conducting local searches for businesses like yours.  When a local search is done, it is critical that all your business information is correct and consistent with all the local directories that supply the search engines with your business information.  (See the local search ecosystem diagram above)  If your business information is not correct across the internet you are much less likely to come up when a consumer does a local search for a business like yours.

How consistent is your local business information with the local business directories?

CLICK HERE to visit our
partner MOZ Local to find out

Local Optimization is a vital marketing tactic for any small business that depends on local customers for their sales. It takes time and knowledge but, it will make your small business stand out above your competition, ultimately driving more traffic to your website and through your front door.

Local Search Articles by Cazbah

Organic Rank: Stop Searching, Start Researching

Way too often have I had conversations start with the client saying “when I searched for ___, we didn’t show up where I think we should be.” If you have ever tried to identify your rank for as specific search query by conducting a common Google search, you’re guilty....

How to Optimize for Local Search in 2016

Local search engine optimization isn’t just for mom and pop shops anymore, practically any business can take advantage of the benefits. Phone books use to be the go-to resource for local business listings, but computers, smartphones and tablets have changed things for...

The 4 Most Common Internet Marketing Excuses

  Excuse: /ik' skyooz/ - verb   If the title of this post caught your eye, perhaps you’ve made Internet Marketing excuses, or you’ve heard excuses from your colleagues in business, about why you or they aren’t taking full advantage of the Internet as a...

Escaping a Local Listing Nightmare

The importance of having correct and consistent business listings across the web is no secret. What’s often neglected by small businesses though, is the addressing of duplicate or incorrect business listing profiles. While this doesn’t sound too threatening or worth...

What You Need to Know About the Pigeon Algorithm

In July of 2014, Google rolled out another search engine algorithm update, which soon became known as the “Pigeon Algorithm”. This algorithm update is also a call to businesses to optimize for local search through ads, Google My Business pages, and general web pages.