Google Analytics Consulting from Cazbah
With over 15 years of experience, Cazbah’s combination of technology, process, and people has allowed us to help make hundreds of companies successful. Part of that success is due to our proficient use of website analytics. We would appreciate the opportunity to show you how our Google Analytics consulting products can help develop your website into a valuable sales tool.
5 Reasons Why You Need Website Analytics
- Limited View – Unless you are using website analytics, you will only be using your limited view from anecdotal data to make business decisions about your website.
- Traffic Sources – How do your customers and website visitors find your site? Are they coming from the Search Engines, site referrals, marketing campaigns, etc. Some sources will be better than others for increasing sales.
- Campaigns – Advertising, Email Marketing, Direct Mail, Trade Shows. These are all examples of possible campaigns. Wouldn’t you like to know if you are getting your return on investment?
- Focus – Once you discover which traffic sources and campaigns have been most effective, you will know where to focus your time, money and other resources.
Measuring Success – Is your website a significant source of sales for your business? Using Google Analytics is a critical part of answering that question. We can tell if traffic to your site filled out a form, purchased something online, or even picked up the phone to call.
Our Analytics Services
Cazbah provides a wide range of website analytics consulting services to best meet the needs of your organization.
Making sure your Google Analytics account is setup properly, and integrated with your website, and all the other website tracking tools in use, is critical. Our consultants will make sure your account is operating correctly and providing you with the most accurate data, so you can be confident about making decisions for your business.
Google Analytics Audit
Do you already have an operational Google Analytics account, but not sure if you are getting the most out of it? Our comprehensive audit will evaluate the current status of your Google Analytics account, and make recommendations to ensure you are working with reliable data.
Analytics Monthly Reporting
Website analytics are constantly changing. Being disciplined about reviewing your website data on a monthly basis is critical to understanding where your opportunities are for growth. When working with a Cazbah Analytics consultant, you will understand what is happening with your website and Internet Marketing activities, where you have been successful, and what needs improvement.
Integration with Zoho CRM
Having an understanding of the complete customer sales cycle can be critical to online success. We have chosen to partner with Zoho CRM to help our clients get a better understanding of their customers, and develop a sales process that is successful and repeatable. Integrating Google Analytics with Zoho CRM will give a complete view of your customer’s sales process.
Google Analytics Training
Some customers would like to eventually train their internal staff to work with and understand how Google Analytics works. That’s great! We can help train you on how to use Google Analytics so you can conduct your own monthly reports.
Contact us today
We would appreciate the opportunity to show you how website analytics
can help you develop your website into a valuable sales tool.
Technology | Process | People
Google Analytics Articles
Did you know that about 74% of small businesses do NOT use e-commerce to transact business on their website?1 Frankly I was not surprised by this number because it matches the makeup of our customers at Cazbah. It is great when we get a customer who has an ecommerce...
Google has been quite clear with webmasters over the last few years: Site speed is important and is a ranking factor for both desktop and mobile devices. Google does this for a good reason. Site speed improves a website visitor’s overall experience. Google’s research...
Have you ever gone to a site, not found what you were looking for and decided to do a search within that site? Most of us have. It is called a “site search,” and is probably the last search you will do before leaving the site. The ability for your website to deliver...
As Internet Marketing Consultants at Cazbah, one of our goals is to understand our customer’s business objectives, in order to trace that back to digital marketing performance. Quite often, our SMB (Small and Medium Business) customers will answer that question with...
Most of you know by now that Google AdWords is one of your best options for advertising your business online. Even with all of that considered, sometimes a campaign just doesn’t work out the way you’d hoped it would and you need to cancel Google AdWords.
Way too often have I had conversations start with the client saying “when I searched for ___, we didn’t show up where I think we should be.” If you have ever tried to identify your rank for as specific search query by conducting a common Google search, you’re guilty....
This month's video looks at three areas to investigate then measure when your website has poor sales. Search Engine Optimization / Online Marketing Market Conditions Competitiveness We will also look at how to measure our shopping cart conversions and e-commerce...
Measuring website performance is a very important part of any Internet Marketing strategy. There are many metrics and dimensions one can measure within Google Analytics to determine how effective your website is meeting your overall business goals. Some typical...
Google Analytics Dashboards are a great way to view high level analytical data from your website. Very often, small business owners don’t have the time to go through all their website analytical data to see what is happening with their site. Before that is done...
As we head into another New Year, everywhere you turn are posts and stories reminding you to look back at your last 12 months. There are “Year In Review” articles about entertainment, news, and even your Facebook page. With your company’s website, it's also...