eCommerce
Cazbah eCommerce Stores Include:
- Hosted Web Store – As part of your website, we also host your eCommerce system which allows you to store and report on your eCommerce transactions. If you have a large product database we recommend you consider our dedicated server to ensure top performance and an excellent customer experience.
- Product Management Tool – Updating prices, product images, product descriptions, item numbers, shipping data and other important information about your website products is a necessity. The Cazbah eCommerce system allows you do this with an easy to use tool. As part of the Cazbah Advanced and Ultimate programs, your dedicated IMC will assist you when you need to make updates to your product database.
- Merchant Gateway Integration – Your merchant gateway allows you perform secure PCI DSS compliant credit card transactions. It’s important for you to provide a shopping experience that protects your customer’s credit cards and personal information from being stolen. This shopping cart technology and merchant gateway integration allows your customers to shop with confidence, knowing that their credit card information is secure. For the best credit card rates and customer service, we recommend using our credit card processing partner First Capital Payments.
- Shipping Integration – Getting shipping costs right can be the difference between making money or losing money on an online transaction. Our shipping modules allow you to provide real-time shipping quotes for each transaction. Our modules support UPS, FedEx, and USPS.
- Tax Charts – With all the potential sales tax changes in our future, it’s important to have an eCommerce system that can adapt to those changes. The Cazbah eCommerce system allows you to charge taxes at the state level down to the zip-code by simply checking a box. The system also maintains automatic updates to tax charts, so you’re always charging the right amount of taxes on your transactions.
- Shopping Cart – The typical shopping cart abandonment rate for online retail stores is 60%. If your shopping cart is hard to understand, has too many steps, or doesn’t function properly, you can expect that rate to be much higher. The Cazbah eCommerce shopping cart is designed to be approximately three easy steps: Add to Cart, Address/Shipping and Payment. Keep it simple and efficient to get the highest conversions for your online sales.
- Visibility – Internet Marketing – Once you have a fully functional eCommerce website, it’s time to give that site visibility on the internet. This is where SEO and Internet Marketing come into play. Use the powerful SEO tools that come with your Cazbah website or work with your Cazbah IMC to give your site maximum visibility to the right customers and increase your online and offline sales.
Features included in your Cazbah eCommerce store are:
Secure Transaction Processing, 128-bit Secure Socket Layer (SSL)
PCI-DSS Compliant Transaction Processor
Product Search Functionality
Automatic tax calculation
Variety of Payment Methods
Order Notification
Assistance Configuring Online Processors
Inventory Management
Product Reviews and Rating
Member Pricing and Discounts
Coupon and Discount Manager
Search Engine Optimization
Customer Login
Order History
“Click to enlarge” Image Functionality
eCommerce Articles by Cazbah
Digital Marketing: A How-To Guide for Small Business
“Discover how to do digital marketing and generate more qualified leads and sales for your small commercial industrial business. Learn the strategies you need to maximize results and grow your customer base today!”
How Content Marketing is Changing the Game for Small Business
I’ve been working in the Content Marketing field for a few years now and more and more I see small business owners struggling to juggle all their demands and determine what is actually a priority for their website. The bottom line is, content marketing is important...
Is Google Ads Right For Me?
At Cazbah, we often recommend that our customers consider using Google AdWords when appropriate. Not every business needs to use Adwords, so it’s important to know your business goals and start a plan of how you’re going to achieve them.
5 Ways to Gain More Twitter Followers as a Small Business
Twitter is an increasingly popular platform that businesses are taking advantage of. In fact, 82% of B2B content marketers used Twitter for organic content marketing in the last 12 months, according to Hootsuite. If you already have a twitter account...
17 Things You Can Do Right Now To Improve Your Web Content
We've all heard that “Content Is King.” If you haven’t heard that before, then allow this to be your awakening. Nothing happens on the Web without quality content! Think about it, what brings a searcher to your site over a competitor's? The answer: 1)...
The CARES Act: Benefits for Small Businesses
As we head into four more weeks of the COVID-19 crisis, businesses everywhere, but especially small businesses, are feeling the pressure. Across the country and the world, small businesses are facing hard decisions when it comes to lay-offs, paying the...
How to Crisis Proof Your Small Business Website
In this time of uncertainty in our country, it’s imperative that small business owners take the necessary steps to “crisis-proof” their businesses. The Corona virus scare is taking a toll on businesses large and small. With mandatory closings and...
Creating a Successful Retargeting Marketing Campaign
A good remarketing campaign is like an affectionate dog. Hear me out...this will make sense, I promise. A dog may lay around the house minding his own business, but the minute you pay attention to the dog, it’ll follow around for the rest of the day. Once that...
Conducting a Comprehensive Year-End Marketing Review
With the new year in full swing, it’s time to take a moment and to conduct a year end marketing review of 2019. How did your website perform? Did you reach or surpass your revenue goals? What can you do to ignite your business sales moving forward? ...
5 Tips to Optimize Your Title Tag and Meta Description
Every once in a while I get a customer who thinks their title tag and meta description on their website IS SEO (search engine optimization). Optimizing your title title and description is a part of SEO, but it’s so much more than that. ...