eCommerce

Cazbah eCommerce Stores Include:

Hosted Web Store – As part of your website we also host your ecommerce system. This allows you to store and report on your ecommerce transactions. If you have a large product database we recommend you consider our dedicated server to ensure top performance and an excellent customer experience.
Product Management Tool – Updating prices, product images, product descriptions, item numbers, shipping and other important information about your website products is very important. The Cazbah ecommerce system allows you do this with an easy to use tool. As part of the Cazbah Advanced and Ultimate programs your dedicated Internet Marketing Consultant will assist you when you need to make updates to your product database.
Merchant Gateway Integration – Your merchant gateway allows you perform secure PCI DSS compliant credit card transactions. It is important for you to provide a shopping experience that protects your customer’s credit cards from being stolen. The shopping cart technology and merchant gateway integration allows your customers to shop with confidence know that their credit card information is secure. For the best credit card rates and customer service we recommend using our credit card processing partner First Capital Payments.
Shipping Integration – Getting shipping costs right can be the difference between making money or losing money on an online transaction. Our shipping modules allow you to provide real-time shipping quotes for each transaction. Our modules support UPS, FedEx, and USPS.
Tax Charts – With all the potential sales tax changes in our future it is important to have an ecommerce system that can adapt to those changes. Right now the sales tax nexus defines tax collection happening when your business has a connection or presence in a particular state. The Cazbah ecommerce system allows you to charge taxes state level down to the zip-code by simply checking a box. The system also maintains automatic updates to the tax charts so you are always charging the right amount of taxes on your transactions.
Shopping Cart – The typical shopping cart abandonment rate for online retail stores is 60%. If your shopping cart is hard to understand, too many steps, or doesn’t function properly you can expect that to go a lot higher. The Cazbah eCommerce shopping cart is designed to be approximately three easy steps. Cart – Address/Shipping – Payment. Keep it simple and efficient to get the highest conversions for your online sales.
Visibility – Internet Marketing – Once you have a fully functional eCommerce website it is time to give that site visibility on the internet. That is where Search Engine Optimization, and Internet Marketing come into play. Use the powerful SEO tools that come with your Cazbah website or work with your Cazbah Internet Marketing consultant to give your site the maximum visibility with the right customers to increase your online and offline sales.

Features included in your Cazbah eCommerce store are:

Customizable to your needs
Secure transaction processing 128-bit Secure Socket Layer (SSL)
PCI-DSS Compliant transaction processor
Product search functionality
Automatic tax calculation
Variety of payment methods
Order notification
Assistance setting up online processors
Inventory Management
Product reviews and ratings

Shipping integration with UPS, FedEx, and USPSGoogle Search Ratings Support
Member pricing and discounts
Coupon and discount manager

Email opt in at checkout
Search Engine Optimization
Customer login
Order history
“Click to enlarge” image functionality

eCommerce Articles by Cazbah

Does Color Psychology Really Affect Conversions?

by Guest Post | Nov 19, 2018 | Branding, Digital Marketing, Internet Marketing, Website, Website Design

Perhaps you heard about color psychology and wondered what all the fuss is about, and whether it’s that important. It turns out that colors really do have a massive effect on the human psyche, albeit mostly on a subconscious level. Nevertheless, the colors you choose can indeed make or break your business.

5 Crucial Steps to Website Development for Small Business

by Mike Farney | Nov 14, 2018 | Digital Marketing, Home Page, Internet Marketing, Marketing, Small Business, Website, Website Design, Website Development

An effective and fully-functional website is perhaps the best selling resource your small business will ever have. Website development for your small business needs to be a top priority always! Small businesses can’t afford to lose out simply because they didn’t take the time to invest in quality web design.

The Best Way to Attract Customers: Just Say No!

by Charles (Chaz) Broersma | Nov 12, 2018 | Business Strategy, Buyer Personas, Marketing, Sales, Small Business

Get comfortable with saying “No”, it just might just be the best way to attract (the right) customers to your small business. Invest in a niche and create buyers personas to help you actually achieve repeatable success!

A Brief Beginner’s Guide of Google Analytics Audience Reports

by Olivia Broersma | Nov 7, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Small Business, Website, Website Analytics

When is the last time you looked at your Google Analytics Audience reports? Do you even know where to go to find them? If your company’s online presence has been established for at least a year, you’ll be able to drill down on they types of people visiting your website and how they’re viewing it as well.

Why Small Businesses Need Online Lead Management Tools

by Mike Farney | Nov 5, 2018 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website, Website Analytics

74% of small businesses do NOT use e-commerce to transact business on their website! But, many of them also don't use an online lead management tool either, and that's where the problem occurs. It's great when we get a customer who has an ecommerce site because...

2 Essential LinkedIn Prospecting Tools You Should be Using

by Matt Smith | Oct 31, 2018 | Business Strategy, Digital Marketing, Internet Marketing, LinkedIn, Social Media

LinkedIn is the place to be if you want to grow your professional networks. Any business person worth their salt will most likely have a personal profile on LinkedIn or at least one for their business. LinkedIn is where you go to make connections, interact with...

The Importance of Small Business: Creating a Lasting Start Up

by Charles (Chaz) Broersma | Oct 29, 2018 | Business Strategy, Sales, SBA - Small Business Administration, Small Business

If there’s anything that’s become extraordinarily clear in the recent past regarding our economy, it’s the importance of small business, not big business. Small business represents the majority on multiple levels of the U.S. economy, but it’s a never ending uphill battle for many.

8 Ways to Increase Foot Traffic in Your Small Business Store

by Sue Mayo- Smith | Oct 24, 2018 | Business Strategy, Customer Relations, Inbound Marketing, Marketing, Sales, Small Business

In today’s day and age, it’s essential for small businesses to have a well developed website so their target audience can find them online. However, small businesses also need to know how to increase foot traffic in store to maintain steady revenue growth.

Creating a Marketing Plan Outline for Your Small Business

by Olivia Broersma | Oct 22, 2018 | Business Strategy, Internet Marketing, Marketing, Marketing Data

2019 is slowly creeping up on us! Do you have a marketing plan outline for your small business? It is easy to get off track without a plan. Especially for small business owners, business (or life) issues can pop up and your focus can quickly shift. Don’t let this happen to you.

Varying Effects of Steel and Aluminum Tariffs for Manufacturers

by Dawn M. Smith | Oct 17, 2018 | Business Strategy, Dealer / Distribution, Manufacturing, Manufacturing Marketing, News, Sales, Small Business

In this new era of uncertainty, the effect of steel and aluminum tariffs has forced some manufactures to change the ways they do business. With tensions around the world on the rise, small business manufacturers can often get lost in the mix.

Garth H McDonald

18:47 06 Dec 17

In today's digital age, sometimes it hard to know where to begin when searching digital solutions such as websites and marketing. Cazbah set themselves apart in some key factors. Taking the time, after a very difficult with a different company we had very specific goals. We shared these goals with our final three candidates. Chaz was the only one that took the time to respond to each goal with specific details on how to meet those. The served us before we were customers. We were in desperate need of High-Resolution Logo's. Mentioning it to Cazbah, they were more than happy to assist us in an extremely quick time frame, at an unbelievable price. Lastly, they delivered on their promises. Its hard to say everything, but I am been impressed at every turn on the quality of service we have been provided. We look forward to our continued partnership and hope that you will too!

Tom Stortz

20:56 12 Dec 17

We have been with Cazbah for over 7 years and they provide us the web based tools for our small business to compete and grow. With their guidance, and our drive to succeed, the relationship continues to get stronger as the years go on. I've not once questioned their professionalism and trust their wisdom from all of their experience. They provide the backbone for our web growth. I would recommend them to small businesses who are looking to get support moving to a more e-commerce company.

Roland Vollman

21:51 06 Dec 17

We have been with Cazbah for 9 years and are quite pleased with their knowledge of the web & was does & does not work. Everyone on the Cazbah team is knowledgeable as well as approachable. We will probably staying with Cazbah for the next few years at least.

Cate Bell

22:46 12 Dec 17

As one of Cazbah's early e-commerce clients we have grown our on-line business and continue to benefit from the team's knowledge, expertise and specific recommendations for driving sales. One of the most beneficial points is their dedicated account manager structure so that at least one experienced professional learns the ins and outs of your business and your web site, features and SEO efforts which means a fast response time when things need to be addressed. Hosting / server reliability have improved over time to be extremely reliable and the rare glitch is quickly addressed and resolved.

Dean Davis

23:24 14 Dec 17

Chaz and his staff are GREAT. Been with this company for going on 10 years. Yes we have had a couple of bumps in the road. No issue though, you call the owner directly and its fixed just like that. They do what they say and then some. A great resource for myself and my company. We keep in constant communication, share ideas and create great results.

Stef Cappel

15:49 19 Dec 17

Our family-owned-and-operated stores have been in business since 1945. Our evolution to include internet services began in 2004. We started working with Cazbah in 2009 and have remained a customer ever since. As in any long-term relationship, there have been a few bumps, but we are thrilled with the service we receive from Jeff and his team. Jeff acts proactively to ensure our site is safe, functional, and profitable and is always willing to respond to issues in a timely manner. I feel like we are a priority for him, even though I know he has many plates to spin! The 5-star rating is based on service, cost, and the return we see on this investment.

Showmark LLC

15:14 22 Jan 18

Cazbah has become a key part of our Marketing Team. Their professionals are always on top of the ever changing requirements and methods needed to have an effective online presence. They constantly give us new ideas for our website and push us into other social media campaigns with positive results that are reflected in our sales.

Phil Roser

17:10 20 Mar 18

Cazbah has been doing and awesome job for us. Mike Ingersoll is great to work with and he knows his stuff and gets it done.

T lucas

14:38 21 Dec 17

Attentive, proactive and on point. when issues arise they are responsive and rectify them quickly. Lots of analytics, good customer service , solid marketing partner for multiple years.

eCommerce

Cazbah eCommerce Stores Include:

Features included in your Cazbah eCommerce store are:

eCommerce Articles by Cazbah

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