eCommerce

Cazbah eCommerce Stores Include:

Hosted Web Store – As part of your website, we also host your eCommerce system which allows you to store and report on your eCommerce transactions. If you have a large product database we recommend you consider our dedicated server to ensure top performance and an excellent customer experience.

Product Management Tool – Updating prices, product images, product descriptions, item numbers, shipping data and other important information about your website products is a necessity. The Cazbah eCommerce system allows you do this with an easy to use tool. As part of the Cazbah Advanced and Ultimate programs, your dedicated IMC will assist you when you need to make updates to your product database.

Merchant Gateway Integration – Your merchant gateway allows you perform secure PCI DSS compliant credit card transactions. It’s important for you to provide a shopping experience that protects your customer’s credit cards and personal information from being stolen. This shopping cart technology and merchant gateway integration allows your customers to shop with confidence, knowing that their credit card information is secure. For the best credit card rates and customer service, we recommend using our credit card processing partner First Capital Payments.

Shipping Integration – Getting shipping costs right can be the difference between making money or losing money on an online transaction. Our shipping modules allow you to provide real-time shipping quotes for each transaction. Our modules support UPS, FedEx, and USPS.

Tax Charts – With all the potential sales tax changes in our future, it’s important to have an eCommerce system that can adapt to those changes. The Cazbah eCommerce system allows you to charge taxes at the state level down to the zip-code by simply checking a box. The system also maintains automatic updates to tax charts, so you’re always charging the right amount of taxes on your transactions.

Shopping Cart – The typical shopping cart abandonment rate for online retail stores is 60%. If your shopping cart is hard to understand, has too many steps, or doesn’t function properly, you can expect that rate to be much higher. The Cazbah eCommerce shopping cart is designed to be approximately three easy steps: Add to Cart, Address/Shipping and Payment. Keep it simple and efficient to get the highest conversions for your online sales.

Visibility – Internet Marketing – Once you have a fully functional eCommerce website, it’s time to give that site visibility on the internet. This is where SEO and Internet Marketing come into play. Use the powerful SEO tools that come with your Cazbah website or work with your Cazbah IMC to give your site maximum visibility to the right customers and increase your online and offline sales.

Features included in your Cazbah eCommerce store are:

Customizable to Your Needs
Secure Transaction Processing, 128-bit Secure Socket Layer (SSL)
PCI-DSS Compliant Transaction Processor
Product Search Functionality
Automatic tax calculation
Variety of Payment Methods
Order Notification
Assistance Configuring Online Processors
Inventory Management
Product Reviews and Rating

Shipping integration with UPS, FedEx, and USPS

Google Search Ratings Support
Member Pricing and Discounts
Coupon and Discount Manager

Email Opt In at Checkout
Search Engine Optimization
Customer Login
Order History
“Click to enlarge” Image Functionality

eCommerce Articles by Cazbah

Digital Marketing: A How-To Guide for Small Business

by Charles (Chaz) Broersma | Mar 6, 2023 | Digital Marketing, Internet Marketing

“Discover how to do digital marketing and generate more qualified leads and sales for your small commercial industrial business. Learn the strategies you need to maximize results and grow your customer base today!”

How Content Marketing is Changing the Game for Small Business

by Olivia Broersma | Jun 17, 2022 | Content Marketing, Sales, SEO, Small Business

I’ve been working in the Content Marketing field for a few years now and more and more I see small business owners struggling to juggle all their demands and determine what is actually a priority for their website. The bottom line is, content marketing is important...

Is Google Ads Right For Me?

by Charles (Chaz) Broersma | Mar 21, 2022 | Business Strategy, Internet Marketing, SEO, Website

At Cazbah, we often recommend that our customers consider using Google AdWords when appropriate. Not every business needs to use Adwords, so it’s important to know your business goals and start a plan of how you’re going to achieve them.

5 Ways to Gain More Twitter Followers as a Small Business

by Olivia Broersma | Sep 20, 2021 | Content Marketing, Digital Marketing, Internet Marketing, Small Business, Social Media, Twitter

Twitter is an increasingly popular platform that businesses are taking advantage of. In fact, 82% of B2B content marketers used Twitter for organic content marketing in the last 12 months, according to Hootsuite. If you already have a twitter account...

17 Things You Can Do Right Now To Improve Your Web Content

by Charles (Chaz) Broersma | Mar 1, 2021 | Blog, Blogging, Branding, Business Strategy, Content, Internet Marketing, Marketing, SEO, Small Business

We've all heard that “Content Is King.” If you haven’t heard that before, then allow this to be your awakening. Nothing happens on the Web without quality content! Think about it, what brings a searcher to your site over a competitor's? The answer: 1)...

The CARES Act: Benefits for Small Businesses

by Olivia Broersma | Apr 3, 2020 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, News, SBA - Small Business Administration, Small Business, Website, Website Development

As we head into four more weeks of the COVID-19 crisis, businesses everywhere, but especially small businesses, are feeling the pressure. Across the country and the world, small businesses are facing hard decisions when it comes to lay-offs, paying the...

How to Crisis Proof Your Small Business Website

by Olivia Broersma | Mar 25, 2020 | Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website

In this time of uncertainty in our country, it’s imperative that small business owners take the necessary steps to “crisis-proof” their businesses. The Corona virus scare is taking a toll on businesses large and small. With mandatory closings and...

Creating a Successful Retargeting Marketing Campaign

by Cazbah Staff | Mar 4, 2020 | Digital Marketing, Internet Marketing, Marketing, Small Business, Website

A good remarketing campaign is like an affectionate dog. Hear me out...this will make sense, I promise. A dog may lay around the house minding his own business, but the minute you pay attention to the dog, it’ll follow around for the rest of the day. Once that...

Conducting a Comprehensive Year-End Marketing Review

by Matt Smith | Feb 19, 2020 | Digital Marketing, Google Analytics, Internet Marketing, Marketing, Small Business, Website

With the new year in full swing, it’s time to take a moment and to conduct a year end marketing review of 2019. How did your website perform? Did you reach or surpass your revenue goals? What can you do to ignite your business sales moving forward? ...

5 Tips to Optimize Your Title Tag and Meta Description

by Cazbah Staff | Dec 18, 2019 | Content, Digital Marketing, Internet Marketing, Marketing, SERP, Small Business

Every once in a while I get a customer who thinks their title tag and meta description on their website IS SEO (search engine optimization). Optimizing your title title and description is a part of SEO, but it’s so much more than that. ...

Google Rating

4.7

Cazbah

Adam Curtin

19:50 13 Sep 23

Monroe Extinguisher Company and Monroe Kitchen Equipment have been customers of Cazbah for close to 20 years. They helped us upgrade our websites from PDF-centric sites, and then they helped us evolve to have E-Commerce. Kennedy is our account manager and she has done a fantastic job pushing us to create content and constantly updating our websites. Matt Smith and Olivia Broersma have also helped us with managing our sites and creating content. Keep up the good work!

David Nathan

20:32 11 Sep 23

Cazbah is a great vendor to my former employer. As I moved on to a new opportunity, my desire was to hire Cazbah to help with the website. My project was not a perfect fit. We are on a tight schedule and the website requires a ton of work. Cazbah was open and honest about what the schedule and budget would would need to be. Their honesty is great appreciated. They shared ideas for the best way for me to move forward without them. I believe that this is the sign of a good/honest company. We part as friends and better having known them. Especially Kennedy. She was so helpful in my former role. Creative, timely, open and honest. I hope that I get to work with them again in the future. If your project is a good fit for Cazbah, and you don't use them...you are nuts!

Katherine Curtis

19:34 18 Jul 23

Cazbah has been with us through thick and thin in our journey. Chaz and his team (especially Matt!) set us up beautifully and Kennedy has really taken us to the next level. They hear our requests and give us solutions we didn't even know we needed that have provided results.

Fred Mileham

20:13 29 Mar 23

We have been working with Cazbah for almost 10 years now and they have always been very accessible, hands on and helpful in the design, implementation and ongoing support of our website. The SEO work has been outstanding and we continue to get quality contacts and orders through our site on a daily basis. A++ organization!

Bob Dreske

20:01 08 Mar 23

Cazbah is an excellent website developer. We have been with them for many years. I highly recomend them!

HSE

20:53 12 Apr 22

We have been working with Cazbah for over 7 years. Chaz, Dawn and the Cazbah team do a fantastic job with our website and our online marketing. We are primarily a B2B professional services firm that needs to have a professional online presence that highlights our extensive portfolio and experience. Cazbah did a great job bringing that presence and our high level of visibility to life!

Matt Sones

17:03 05 Apr 22

We have worked with Cazbah for years and have nothing but praise for their fast and knowledgeable efforts on our behalf. Highly recommend!

Jim Harden

14:04 05 Apr 22

Cazbah's total internet marketing solution is exactly what our organization needed. Internet marketing is not like a bill board that one can post and forget. It requires focused attention and a partnership with a team who knows where and how to focus internet activity, generating qualified leads. From targeted ad-word campaign management to developing web page collateral to drive up natural search engine rankings, Cazbah is truly a working partner. Since working with Cazbah our organization increased qualified leads 30% per year and many of our web pages are ranked top three nationally in the industry. We could not be happier. Thank you, to Cazbah and her visionary owner Charles Broersma!

Josefs Artisan Meats

12:27 05 Apr 22

Extremely professional and knowledgeable. Quick to respond to any issues/concerns. A personalized and thoughtful approach that makes you feel like you are their most important client - highly recommend.

Michael Kulzer

15:44 04 Apr 22

Cazbah has been a real pleasure to work with. They have drastically help with our website and created content that has brought more traffic than when we used to do Pay Per Click. They have targeted the right companies that has lead to a more qualified lead than ever before. Highly recommend this service for anyone that want to organically grow their website ranking.

Ken Reasoner

23:06 02 Apr 22

We are active on our Travel website that Cazbah created in 2020, grouptoursinc.com. We update our trips and some of the links on the site ourselves. They've created easy to modify pages with WordPress. If I need help, their Helpdesk is very prompt to respond. We definitely Recommend Cazbah.

LizaJ Bobseine

10:50 22 Feb 22

This company places a huge emphasis on quality customer service. Their staff are extremely responsive, to the point of being startling with how quickly they handle our requests. We are in the early stages of working with them to improve our organic search rankings and I'm hopeful, based on their work ethic and drive that they will produce outstanding results for my business.

Gary Lauchert

17:31 23 Dec 21

Dan has been a tremendous help in designing our website and driving traffic to it. We couldn't be happier with his service and responsiveness!

New Scale Technologies

16:19 09 Dec 21

A great help with keeping our site both user-friendly and optimized for SEO. Excellent Wordpress hosting and development, and so much more. Matt and the team make google ads work for us even with a relatively small budget, complex product, and narrow B2B audience. Back-end support is fast and effective! Very responsive to our requests for more features, too.

Simon Appler

15:24 28 Jul 21

Worked at an internship this summer, and my company worked with them for a website update. They did a very nice job, were quick to respond, and were open to support form me, not getting angry for overstepping! Would reccomend!

Christopher Galayda

14:30 24 Jul 21

Extremely knowledgeable and the best at what they do!

Richard Wand

22:31 15 May 19

Mike Zaccaria has gotten our website consistently better performance with his direction and guidance!

Glenn Jackling

16:34 13 Mar 19

Working with Cazbah has given us the opportunity to improve our website and overall web presence. With a dedicated account manager, we get personalized insights and recommendations through every stage of the process. They have been a great resource for our marketing team, and provide support on a number of digital marketing initiatives. I would recommend Cazbah to anyone in need of improving their website and overall digital presence.

Phil Roser

17:10 20 Mar 18

Cazbah has been doing and awesome job for us. Mike Ingersoll is great to work with and he knows his stuff and gets it done.

Showmark LLC

15:14 22 Jan 18

Cazbah has become a key part of our Marketing Team. Their professionals are always on top of the ever changing requirements and methods needed to have an effective online presence. They constantly give us new ideas for our website and push us into other social media campaigns with positive results that are reflected in our sales.

T lucas

14:38 21 Dec 17

Attentive, proactive and on point. when issues arise they are responsive and rectify them quickly. Lots of analytics, good customer service , solid marketing partner for multiple years.

Stef Cappel

15:49 19 Dec 17

Our family-owned-and-operated stores have been in business since 1945. Our evolution to include internet services began in 2004. We started working with Cazbah in 2009 and have remained a customer ever since. As in any long-term relationship, there have been a few bumps, but we are thrilled with the service we receive from Jeff and his team. Jeff acts proactively to ensure our site is safe, functional, and profitable and is always willing to respond to issues in a timely manner. I feel like we are a priority for him, even though I know he has many plates to spin! The 5-star rating is based on service, cost, and the return we see on this investment.

Dean Davis

23:24 14 Dec 17

Chaz and his staff are GREAT. Been with this company for going on 10 years. Yes we have had a couple of bumps in the road. No issue though, you call the owner directly and its fixed just like that. They do what they say and then some. A great resource for myself and my company. We keep in constant communication, share ideas and create great results.

Cate Bell

22:46 12 Dec 17

As one of Cazbah's early e-commerce clients we have grown our on-line business and continue to benefit from the team's knowledge, expertise and specific recommendations for driving sales. One of the most beneficial points is their dedicated account manager structure so that at least one experienced professional learns the ins and outs of your business and your web site, features and SEO efforts which means a fast response time when things need to be addressed. Hosting / server reliability have improved over time to be extremely reliable and the rare glitch is quickly addressed and resolved.

Tom Stortz

20:56 12 Dec 17

We have been with Cazbah for over 7 years and they provide us the web based tools for our small business to compete and grow. With their guidance, and our drive to succeed, the relationship continues to get stronger as the years go on. I've not once questioned their professionalism and trust their wisdom from all of their experience. They provide the backbone for our web growth. I would recommend them to small businesses who are looking to get support moving to a more e-commerce company.

Doug Turnbull

15:54 11 Dec 17

Turnbull Restoration has been working with Cazbah for over 10 years now and they have helped to keep us current with our SEO as well as given us incredible input to what works as well as, more importantly what we need to drop in the marketing side for us. Advertising is the single most expensive area that we have (besides labor), and having information to direct the funds in a know manor is a tremendous benefit to Turnbull. Be it print, electronic or promotional they can help you in how you track the various ways you try to get the word out. They are fair in their pricing and I would continue to use them as we move forward with the many promotional and tracking of our advertising projects we have as we continue to grab the top ranked spots on Google searches as well as many other search engines. Doug Turnbull

Roland Vollman

21:51 06 Dec 17

We have been with Cazbah for 9 years and are quite pleased with their knowledge of the web & was does & does not work. Everyone on the Cazbah team is knowledgeable as well as approachable. We will probably staying with Cazbah for the next few years at least.

Garth H McDonald

18:47 06 Dec 17

In today's digital age, sometimes it hard to know where to begin when searching digital solutions such as websites and marketing. Cazbah set themselves apart in some key factors. Taking the time, after a very difficult with a different company we had very specific goals. We shared these goals with our final three candidates. Chaz was the only one that took the time to respond to each goal with specific details on how to meet those. The served us before we were customers. We were in desperate need of High-Resolution Logo's. Mentioning it to Cazbah, they were more than happy to assist us in an extremely quick time frame, at an unbelievable price. Lastly, they delivered on their promises. Its hard to say everything, but I am been impressed at every turn on the quality of service we have been provided. We look forward to our continued partnership and hope that you will too!

David Skeldon

16:03 30 Apr 16

Internet Marketing tactics from Fortune 100 companies, applied to small and medium business. With hundreds of happy companies growing from their marketing and advertising insight and consulting, these guys are a brilliant and innovative team. Looking forward to seeing them help Rochester Boom again!

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