eCommerce

Cazbah eCommerce Stores Include:

Hosted Web Store – As part of your website we also host your ecommerce system. This allows you to store and report on your ecommerce transactions. If you have a large product database we recommend you consider our dedicated server to ensure top performance and an excellent customer experience.
Product Management Tool – Updating prices, product images, product descriptions, item numbers, shipping and other important information about your website products is very important. The Cazbah ecommerce system allows you do this with an easy to use tool. As part of the Cazbah Advanced and Ultimate programs your dedicated Internet Marketing Consultant will assist you when you need to make updates to your product database.
Merchant Gateway Integration – Your merchant gateway allows you perform secure PCI DSS compliant credit card transactions. It is important for you to provide a shopping experience that protects your customer’s credit cards from being stolen. The shopping cart technology and merchant gateway integration allows your customers to shop with confidence know that their credit card information is secure. For the best credit card rates and customer service we recommend using our credit card processing partner First Capital Payments.
Shipping Integration – Getting shipping costs right can be the difference between making money or losing money on an online transaction. Our shipping modules allow you to provide real-time shipping quotes for each transaction. Our modules support UPS, FedEx, and USPS.
Tax Charts – With all the potential sales tax changes in our future it is important to have an ecommerce system that can adapt to those changes. Right now the sales tax nexus defines tax collection happening when your business has a connection or presence in a particular state. The Cazbah ecommerce system allows you to charge taxes state level down to the zip-code by simply checking a box. The system also maintains automatic updates to the tax charts so you are always charging the right amount of taxes on your transactions.
Shopping Cart – The typical shopping cart abandonment rate for online retail stores is 60%. If your shopping cart is hard to understand, too many steps, or doesn’t function properly you can expect that to go a lot higher. The Cazbah eCommerce shopping cart is designed to be approximately three easy steps. Cart – Address/Shipping – Payment. Keep it simple and efficient to get the highest conversions for your online sales.
Visibility – Internet Marketing – Once you have a fully functional eCommerce website it is time to give that site visibility on the internet. That is where Search Engine Optimization, and Internet Marketing come into play. Use the powerful SEO tools that come with your Cazbah website or work with your Cazbah Internet Marketing consultant to give your site the maximum visibility with the right customers to increase your online and offline sales.

Features included in your Cazbah eCommerce store are:

Customizable to your needs
Secure transaction processing 128-bit Secure Socket Layer (SSL)
PCI-DSS Compliant transaction processor
Product search functionality
Automatic tax calculation
Variety of payment methods
Order notification
Assistance setting up online processors
Inventory Management
Product reviews and ratings

Shipping integration with UPS, FedEx, and USPSGoogle Search Ratings Support
Member pricing and discounts
Coupon and discount manager

Email opt in at checkout
Search Engine Optimization
Customer login
Order history
“Click to enlarge” image functionality

eCommerce Articles by Cazbah

15 Secrets to Ensure Customer Retention and Loyalty

by Olivia Broersma | Jun 18, 2018 | Branding, Business Strategy, Customer Relations, Digital Marketing, Inbound Marketing, Marketing, Sales, Small Business

It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to convert could disappear forever.

3 Actions to Accelerate the Customer Purchase Decision Process

by Charles (Chaz) Broersma | Jun 15, 2018 | Business Strategy, Customer Relations, Internet Marketing, Marketing, Sales, Small Business

There are a few essential things prospects need before they hand over the plastic. Your website is generally the first encounter a prospect will have with your business, so it’s essential that it is optimized to facilitate the customer purchase decision process.

Addressing Your Fear of Failure With Business SMART Goals

by Matt Smith | Jun 13, 2018 | Business Strategy, Digital Marketing, Internet Marketing, Small Business

SMART goals for business help give specific direction and action to help you achieve your small business goals. Taking action is the only way to overcome your fear of failure, and implementing SMART goals is the battle plan you need to succeed.

4 Steps to G.R.O.W.ing Your Small Business

by Charles (Chaz) Broersma | Jun 11, 2018 | Business Strategy, Content, Internet Marketing, Marketing, Sales, Small Business

Growing your small business as an entrepreneur can be challenging if you’re not sure where to start. However, once you develop a solid and researched plan to achieve business growth, you can move forward confidently into your specific market. Here are the 4 essential components you need to grow your small business:

How Often Should You Update Your Website Content?

by Charles (Chaz) Broersma | Jun 8, 2018 | Internet Marketing, Marketing, SEO, Small Business, Website Development

Your website is your greatest asset online. While there’s not a specific, proven formula for how often you should update or change your website, there are questions you can ask to deduce how often you should update your website content.

Small Business Success: Use Multi Channel Marketing

by Sue Mayo- Smith | Jun 6, 2018 | Business Strategy, Content, Customer Relations, Digital Marketing, Internet Marketing, Marketing, Marketing Data

Don’t put all your eggs in one basket. Don’t be over eager to invest in solely one marketing strategy, channel, or method. If one of your main systems fail, you need to have other outlets you can turn to to stay afloat, that’s why you you need to use multi channel marketing.

The Retailer’s Guide to Product Page SEO

by Olivia Broersma | Jun 4, 2018 | Content, eCommerce, Internet Marketing, Marketing, Retail, Sales, Search Engine Optimization, SEO, Small Business, Website Design

If you’re a small business retailer, you know that creating and then maintaining your product page seo can be a daunting task. Every page requires something new so it can be found in an individual search query. Here are some steps to follow to better optimize your products search engine and social media traffic:

Online Branding: Why You Need a Unique Voice Online

by Charles (Chaz) Broersma | Jun 1, 2018 | Branding, Internet Marketing, Marketing, Small Business

You need to find your voice, develop your online branding techniques, and create something your leads can connect with. Online branding is how you’ll stand out from your competitors and develop that edge over them that will make your target audience come to you!

How Internet Marketing Can Help You Build Your Marketing Network

by Dawn M. Smith | May 30, 2018 | Branding, Business Strategy, Content Marketing, Customer Relations, Digital Marketing, Internet Marketing, Marketing

Adding a digital strategy to your internet network marketing plan can help you build an audience for your business on the web through social media, videos, content marketing, infographics, email etc. However, building the network itself goes well beyond basic online prospecting.

3 Content Types: Understanding Your Content Marketing Options

by Charles (Chaz) Broersma | May 25, 2018 | Blog, Business Strategy, Content, Content Marketing, Digital Marketing, Internet Marketing

Many small businesses still aren’t publishing content, regardless of how much emphasis is placed on it. A few major reason for this is a lack of understanding content marketing, what content actually is, and the lack of an action plan to implement it. Before you click away let me tell you some things you don’t know:

Garth H McDonald

18:47 06 Dec 17

In today's digital age, sometimes it hard to know where to begin when searching digital solutions such as websites and marketing. Cazbah set themselves apart in some key factors. Taking the time, after a very difficult with a different company we had very specific goals. We shared these goals with our final three candidates. Chaz was the only one that took the time to respond to each goal with specific details on how to meet those. The served us before we were customers. We were in desperate need of High-Resolution Logo's. Mentioning it to Cazbah, they were more than happy to assist us in an extremely quick time frame, at an unbelievable price. Lastly, they delivered on their promises. Its hard to say everything, but I am been impressed at every turn on the quality of service we have been provided. We look forward to our continued partnership and hope that you will too!

Tom Stortz

20:56 12 Dec 17

We have been with Cazbah for over 7 years and they provide us the web based tools for our small business to compete and grow. With their guidance, and our drive to succeed, the relationship continues to get stronger as the years go on. I've not once questioned their professionalism and trust their wisdom from all of their experience. They provide the backbone for our web growth. I would recommend them to small businesses who are looking to get support moving to a more e-commerce company.

Roland Vollman

21:51 06 Dec 17

We have been with Cazbah for 9 years and are quite pleased with their knowledge of the web & was does & does not work. Everyone on the Cazbah team is knowledgeable as well as approachable. We will probably staying with Cazbah for the next few years at least.

Cate Bell

22:46 12 Dec 17

As one of Cazbah's early e-commerce clients we have grown our on-line business and continue to benefit from the team's knowledge, expertise and specific recommendations for driving sales. One of the most beneficial points is their dedicated account manager structure so that at least one experienced professional learns the ins and outs of your business and your web site, features and SEO efforts which means a fast response time when things need to be addressed. Hosting / server reliability have improved over time to be extremely reliable and the rare glitch is quickly addressed and resolved.

Dean Davis

23:24 14 Dec 17

Chaz and his staff are GREAT. Been with this company for going on 10 years. Yes we have had a couple of bumps in the road. No issue though, you call the owner directly and its fixed just like that. They do what they say and then some. A great resource for myself and my company. We keep in constant communication, share ideas and create great results.

Stef Cappel

15:49 19 Dec 17

Our family-owned-and-operated stores have been in business since 1945. Our evolution to include internet services began in 2004. We started working with Cazbah in 2009 and have remained a customer ever since. As in any long-term relationship, there have been a few bumps, but we are thrilled with the service we receive from Jeff and his team. Jeff acts proactively to ensure our site is safe, functional, and profitable and is always willing to respond to issues in a timely manner. I feel like we are a priority for him, even though I know he has many plates to spin! The 5-star rating is based on service, cost, and the return we see on this investment.

Showmark LLC

15:14 22 Jan 18

Cazbah has become a key part of our Marketing Team. Their professionals are always on top of the ever changing requirements and methods needed to have an effective online presence. They constantly give us new ideas for our website and push us into other social media campaigns with positive results that are reflected in our sales.

Phil Roser

17:10 20 Mar 18

Cazbah has been doing and awesome job for us. Mike Ingersoll is great to work with and he knows his stuff and gets it done.

eCommerce

Cazbah eCommerce Stores Include:

Features included in your Cazbah eCommerce store are:

eCommerce Articles by Cazbah

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