eCommerce

Cazbah eCommerce Stores Include:

Hosted Web Store – As part of your website, we also host your eCommerce system which allows you to store and report on your eCommerce transactions. If you have a large product database we recommend you consider our dedicated server to ensure top performance and an excellent customer experience.

Product Management Tool – Updating prices, product images, product descriptions, item numbers, shipping data and other important information about your website products is a necessity. The Cazbah eCommerce system allows you do this with an easy to use tool. As part of the Cazbah Advanced and Ultimate programs, your dedicated IMC will assist you when you need to make updates to your product database.

Merchant Gateway Integration – Your merchant gateway allows you perform secure PCI DSS compliant credit card transactions. It’s important for you to provide a shopping experience that protects your customer’s credit cards and personal information from being stolen. This shopping cart technology and merchant gateway integration allows your customers to shop with confidence, knowing that their credit card information is secure. For the best credit card rates and customer service, we recommend using our credit card processing partner First Capital Payments.

Shipping Integration – Getting shipping costs right can be the difference between making money or losing money on an online transaction. Our shipping modules allow you to provide real-time shipping quotes for each transaction. Our modules support UPS, FedEx, and USPS.

Tax Charts – With all the potential sales tax changes in our future, it’s important to have an eCommerce system that can adapt to those changes. The Cazbah eCommerce system allows you to charge taxes at the state level down to the zip-code by simply checking a box. The system also maintains automatic updates to tax charts, so you’re always charging the right amount of taxes on your transactions.

Shopping Cart – The typical shopping cart abandonment rate for online retail stores is 60%. If your shopping cart is hard to understand, has too many steps, or doesn’t function properly, you can expect that rate to be much higher. The Cazbah eCommerce shopping cart is designed to be approximately three easy steps: Add to Cart, Address/Shipping and Payment. Keep it simple and efficient to get the highest conversions for your online sales.

Visibility – Internet Marketing – Once you have a fully functional eCommerce website, it’s time to give that site visibility on the internet. This is where SEO and Internet Marketing come into play. Use the powerful SEO tools that come with your Cazbah website or work with your Cazbah IMC to give your site maximum visibility to the right customers and increase your online and offline sales.

Features included in your Cazbah eCommerce store are:

Customizable to Your Needs
Secure Transaction Processing, 128-bit Secure Socket Layer (SSL)
PCI-DSS Compliant Transaction Processor
Product Search Functionality
Automatic tax calculation
Variety of Payment Methods
Order Notification
Assistance Configuring Online Processors
Inventory Management
Product Reviews and Rating

Shipping integration with UPS, FedEx, and USPS

Google Search Ratings Support
Member Pricing and Discounts
Coupon and Discount Manager

Email Opt In at Checkout
Search Engine Optimization
Customer Login
Order History
“Click to enlarge” Image Functionality

eCommerce Articles by Cazbah

The CARES Act: Benefits for Small Businesses

by Olivia Broersma | Apr 3, 2020 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, News, SBA - Small Business Administration, Small Business, Website, Website Development

As we head into four more weeks of the COVID-19 crisis, businesses everywhere, but especially small businesses, are feeling the pressure. Across the country and the world, small businesses are facing hard decisions when it comes to lay-offs, paying the...

How to Crisis Proof Your Small Business Website

by Olivia Broersma | Mar 25, 2020 | Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website

In this time of uncertainty in our country, it’s imperative that small business owners take the necessary steps to “crisis-proof” their businesses. The Corona virus scare is taking a toll on businesses large and small. With mandatory closings and...

Creating a Successful Retargeting Marketing Campaign

by Joe Garrigues | Mar 4, 2020 | Digital Marketing, Internet Marketing, Marketing, Small Business, Website

A good remarketing campaign is like an affectionate dog. Hear me out...this will make sense, I promise. A dog may lay around the house minding his own business, but the minute you pay attention to the dog, it’ll follow around for the rest of the day. Once that...

Conducting a Comprehensive Year-End Marketing Review

by Matt Smith | Feb 19, 2020 | Digital Marketing, Google Analytics, Internet Marketing, Marketing, Small Business, Website

With the new year in full swing, it’s time to take a moment and to conduct a year end marketing review of 2019. How did your website perform? Did you reach or surpass your revenue goals? What can you do to ignite your business sales moving forward? ...

5 Tips to Optimize Your Title Tag and Meta Description

by Beth Ottley | Dec 18, 2019 | Content, Digital Marketing, Internet Marketing, Marketing, SERP, Small Business

Every once in a while I get a customer who thinks their title tag and meta description on their website IS SEO (search engine optimization). Optimizing your title title and description is a part of SEO, but it’s so much more than that. ...

Look out for Google’s BERT Algorithm Update

by Joe Garrigues | Dec 11, 2019 | Business Strategy, Digital Marketing, Google Algorithm, Internet Marketing, SEO, SERP

Everyone wants to be number one in Google search results. We work hard to compete in Google SERPs to gain coveted organic traffic and just when we think we may have the formula figured out on how to do so, Google alters their algorithm again. It seems...

How to Appear in a Google Answer Box When You’re a Small Business

by Melania Velasquez | Dec 4, 2019 | Business Strategy, Content Marketing, Internet Marketing, Marketing, SERP, Small Business

Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle...

How to Track and Recover Shopping Cart Abandonment Rates

by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design

Many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an extremely important metric for small business retailers to track because every time that occurs, you’re losing a sale and you should know why.

3 Ways To Drive More E-commerce Sales Growth on Your Website

by Sue Mayo- Smith | Nov 20, 2019 | Blogging, Business Strategy, Content, eCommerce, Email Marketing, Internet Marketing, Social Ads, Uncategorized

Is your small business website lacking e-commerce sales growth? For the most part, just creating an online e-commerce site will fail to attract the number of sales needed to grow a small business. Still, success is well within your...

How to Create a 301 Redirect in 4 Easy Steps

by Dawn M. Smith | Nov 13, 2019 | Content, Digital Marketing, Internet Marketing, Small Business, Website

For every business owner, there inevitably comes a time when you need to change the URL(s) on your small business website. Whether it’s updating an old blog post, merging multiple product pages, or consolidating your web pages, you’ll need to make...

Garth H McDonald

18:47 06 Dec 17

In today's digital age, sometimes it hard to know where to begin when searching digital solutions such as websites and marketing. Cazbah set themselves apart in some key factors. Taking the time, after a very difficult with a different company we had very specific goals. We shared these goals with our final three candidates. Chaz was the only one that took the time to respond to each goal with specific details on how to meet those. The served us before we were customers. We were in desperate need of High-Resolution Logo's. Mentioning it to Cazbah, they were more than happy to assist us in an extremely quick time frame, at an unbelievable price. Lastly, they delivered on their promises. Its hard to say everything, but I am been impressed at every turn on the quality of service we have been provided. We look forward to our continued partnership and hope that you will too!

Tom Stortz

20:56 12 Dec 17

We have been with Cazbah for over 7 years and they provide us the web based tools for our small business to compete and grow. With their guidance, and our drive to succeed, the relationship continues to get stronger as the years go on. I've not once questioned their professionalism and trust their wisdom from all of their experience. They provide the backbone for our web growth. I would recommend them to small businesses who are looking to get support moving to a more e-commerce company.

Roland Vollman

21:51 06 Dec 17

We have been with Cazbah for 9 years and are quite pleased with their knowledge of the web & was does & does not work. Everyone on the Cazbah team is knowledgeable as well as approachable. We will probably staying with Cazbah for the next few years at least.

Cate Bell

22:46 12 Dec 17

As one of Cazbah's early e-commerce clients we have grown our on-line business and continue to benefit from the team's knowledge, expertise and specific recommendations for driving sales. One of the most beneficial points is their dedicated account manager structure so that at least one experienced professional learns the ins and outs of your business and your web site, features and SEO efforts which means a fast response time when things need to be addressed. Hosting / server reliability have improved over time to be extremely reliable and the rare glitch is quickly addressed and resolved.

Dean Davis

23:24 14 Dec 17

Chaz and his staff are GREAT. Been with this company for going on 10 years. Yes we have had a couple of bumps in the road. No issue though, you call the owner directly and its fixed just like that. They do what they say and then some. A great resource for myself and my company. We keep in constant communication, share ideas and create great results.

Stef Cappel

15:49 19 Dec 17

Our family-owned-and-operated stores have been in business since 1945. Our evolution to include internet services began in 2004. We started working with Cazbah in 2009 and have remained a customer ever since. As in any long-term relationship, there have been a few bumps, but we are thrilled with the service we receive from Jeff and his team. Jeff acts proactively to ensure our site is safe, functional, and profitable and is always willing to respond to issues in a timely manner. I feel like we are a priority for him, even though I know he has many plates to spin! The 5-star rating is based on service, cost, and the return we see on this investment.

Showmark LLC

15:14 22 Jan 18

Cazbah has become a key part of our Marketing Team. Their professionals are always on top of the ever changing requirements and methods needed to have an effective online presence. They constantly give us new ideas for our website and push us into other social media campaigns with positive results that are reflected in our sales.

Phil Roser

17:10 20 Mar 18

Cazbah has been doing and awesome job for us. Mike Ingersoll is great to work with and he knows his stuff and gets it done.

T lucas

14:38 21 Dec 17

Attentive, proactive and on point. when issues arise they are responsive and rectify them quickly. Lots of analytics, good customer service , solid marketing partner for multiple years.

Glenn Jackling

16:34 13 Mar 19

Working with Cazbah has given us the opportunity to improve our website and overall web presence. With a dedicated account manager, we get personalized insights and recommendations through every stage of the process. They have been a great resource for our marketing team, and provide support on a number of digital marketing initiatives. I would recommend Cazbah to anyone in need of improving their website and overall digital presence.

Richard Wand

22:31 15 May 19

Mike Zaccaria has gotten our website consistently better performance with his direction and guidance!

David Skeldon

16:03 30 Apr 16

Internet Marketing tactics from Fortune 100 companies, applied to small and medium business. With hundreds of happy companies growing from their marketing and advertising insight and consulting, these guys are a brilliant and innovative team. Looking forward to seeing them help Rochester Boom again!