eCommerce

Cazbah eCommerce Stores Include:

Hosted Web Store – As part of your website we also host your ecommerce system. This allows you to store and report on your ecommerce transactions. If you have a large product database we recommend you consider our dedicated server to ensure top performance and an excellent customer experience.
Product Management Tool – Updating prices, product images, product descriptions, item numbers, shipping and other important information about your website products is very important. The Cazbah ecommerce system allows you do this with an easy to use tool. As part of the Cazbah Advanced and Ultimate programs your dedicated Internet Marketing Consultant will assist you when you need to make updates to your product database.
Merchant Gateway Integration – Your merchant gateway allows you perform secure PCI DSS compliant credit card transactions. It is important for you to provide a shopping experience that protects your customer’s credit cards from being stolen. The shopping cart technology and merchant gateway integration allows your customers to shop with confidence know that their credit card information is secure. For the best credit card rates and customer service we recommend using our credit card processing partner First Capital Payments.
Shipping Integration – Getting shipping costs right can be the difference between making money or losing money on an online transaction. Our shipping modules allow you to provide real-time shipping quotes for each transaction. Our modules support UPS, FedEx, and USPS.
Tax Charts – With all the potential sales tax changes in our future it is important to have an ecommerce system that can adapt to those changes. Right now the sales tax nexus defines tax collection happening when your business has a connection or presence in a particular state. The Cazbah ecommerce system allows you to charge taxes state level down to the zip-code by simply checking a box. The system also maintains automatic updates to the tax charts so you are always charging the right amount of taxes on your transactions.
Shopping Cart – The typical shopping cart abandonment rate for online retail stores is 60%. If your shopping cart is hard to understand, too many steps, or doesn’t function properly you can expect that to go a lot higher. The Cazbah eCommerce shopping cart is designed to be approximately three easy steps. Cart – Address/Shipping – Payment. Keep it simple and efficient to get the highest conversions for your online sales.
Visibility – Internet Marketing – Once you have a fully functional eCommerce website it is time to give that site visibility on the internet. That is where Search Engine Optimization, and Internet Marketing come into play. Use the powerful SEO tools that come with your Cazbah website or work with your Cazbah Internet Marketing consultant to give your site the maximum visibility with the right customers to increase your online and offline sales.

Features included in your Cazbah eCommerce store are:

Customizable to your needs
Secure transaction processing 128-bit Secure Socket Layer (SSL)
PCI-DSS Compliant transaction processor
Product search functionality
Automatic tax calculation
Variety of payment methods
Order notification
Assistance setting up online processors
Inventory Management
Product reviews and ratings

Shipping integration with UPS, FedEx, and USPSGoogle Search Ratings Support
Member pricing and discounts
Coupon and discount manager

Email opt in at checkout
Search Engine Optimization
Customer login
Order history
“Click to enlarge” image functionality

eCommerce Articles by Cazbah

5 Best Sales Tips We Can Learn From Michael Scott

by Olivia Broersma | Apr 23, 2018 | Business Strategy, Customer Relations, Inbound Marketing, Marketing, Sales, Small Business

Yes, The Office is just a comedic show, but if we dive a little deeper into the characters, we can actually learn some valuable business lessons. Through his laughable personality, Michael Scott of Dunder Mifflin, Scranton branch, gives us the best sales tips for business.

What Personalization Means for SEO SERPs

by Mike Farney | Apr 18, 2018 | Google Algorithm, Internet Marketing, Local SEO, Marketing, SEO

Search engine optimization (SEO) is facing new challenges in the age of personalization. As the modern online consumer begins to demand more personalized service from the companies they patronize, the idea of a personalized SEO SERP is becoming more prevalent.

How to Do Search Result Optimization (Infographic)

by Olivia Broersma | Apr 16, 2018 | Digital Marketing, Internet Marketing, Search Engine Optimization, SEO, SERP

Before we can talk about advanced SEO strategies, we first need to understand the anatomy of a search result and where to do keyword research. Search result optimization is how you can ensure your pages rank well in SERPs and that they will actually be found be searchers.

Using Websites for Small Businesses Increases Revenue

by Charles (Chaz) Broersma | Apr 13, 2018 | Internet Marketing, Marketing, Sales, Small Business, Technology, Website Development

The perpetual nature of information these days challenges us all to provide the best resources, service, and websites to online searchers. Functional websites for small businesses is the ticket to long term success in your industry. Is your website working for you or against you?

4 Small Business Reputation Management Tools

by Charles (Chaz) Broersma | Apr 11, 2018 | Business Strategy, Internet Marketing, Marketing, SEO, Small Business

The reputation of any small business can mean the difference between a booming business or a going-out-of-business sign on the door. These reputation management tools will help you maintain your brand name on the web and build your customer relations.

11 On Page SEO Factors You Need to Pay Attention To

by Olivia Broersma | Apr 9, 2018 | Business Strategy, Content, Digital Marketing, Internet Marketing, Landing Page, Marketing, SEO

The point of having an internet presence is to help and educate searchers on your business, your topic, or your industry. But, before your content can reach out to a viewer, they need to be able to find your content page. That’s where on page SEO factors come into the picture.

How to Increase Page CTR (The Little Things You Forgot to Do)

by Matt Smith | Apr 4, 2018 | Content, Digital Marketing, Internet Marketing, Marketing

How many times have you received an email promising increased search engine rankings for your website in the last month? The main question many people have is how to increase page CTR? The answer can be a number of different things, but the end result is providing the user with what they are looking for.

Essential Tips to Improve Your Website’s SERP Ranking

by Sue Mayo- Smith | Mar 28, 2018 | Content, Content Marketing, Google Algorithm, Internet Marketing, SEO, Website Design

Where does your website rank in the search engine results pages (SERPs) for the pages that are most important to you and your customers? If it’s not on the first page, you should rethink your SEO SERP ranking strategy.

Balancing Visuals and Content in Website Creativity

by Charles (Chaz) Broersma | Mar 23, 2018 | Digital Marketing, eCommerce, Inbound Marketing, Marketing, Sales, Small Business, Social Media, Website Design

Website creativity is important and can boost your website’s ranking and performance. Just don’t let website creativity get in the way of your users’ experiences.

8 Steps to Creating a Killer Instagram Business Page

by Olivia Broersma | Mar 19, 2018 | Digital Marketing, eCommerce, Instagram, Internet Marketing, Marketing, Social Ads, Social Media

You may be wondering if an Instagram Business Page is a good platform for you to use. While it may be more beneficial in some industries like retail, than others like manufacturing, everyone can find some benefit in using it as a marketing tool.

Garth H McDonald

18:47 06 Dec 17

In today's digital age, sometimes it hard to know where to begin when searching digital solutions such as websites and marketing. Cazbah set themselves apart in some key factors. Taking the time, after a very difficult with a different company we had very specific goals. We shared these goals with our final three candidates. Chaz was the only one that took the time to respond to each goal with specific details on how to meet those. The served us before we were customers. We were in desperate need of High-Resolution Logo's. Mentioning it to Cazbah, they were more than happy to assist us in an extremely quick time frame, at an unbelievable price. Lastly, they delivered on their promises. Its hard to say everything, but I am been impressed at every turn on the quality of service we have been provided. We look forward to our continued partnership and hope that you will too!

Tom Stortz

20:56 12 Dec 17

We have been with Cazbah for over 7 years and they provide us the web based tools for our small business to compete and grow. With their guidance, and our drive to succeed, the relationship continues to get stronger as the years go on. I've not once questioned their professionalism and trust their wisdom from all of their experience. They provide the backbone for our web growth. I would recommend them to small businesses who are looking to get support moving to a more e-commerce company.

Roland Vollman

21:51 06 Dec 17

We have been with Cazbah for 9 years and are quite pleased with their knowledge of the web & was does & does not work. Everyone on the Cazbah team is knowledgeable as well as approachable. We will probably staying with Cazbah for the next few years at least.

Cate Bell

22:46 12 Dec 17

As one of Cazbah's early e-commerce clients we have grown our on-line business and continue to benefit from the team's knowledge, expertise and specific recommendations for driving sales. One of the most beneficial points is their dedicated account manager structure so that at least one experienced professional learns the ins and outs of your business and your web site, features and SEO efforts which means a fast response time when things need to be addressed. Hosting / server reliability have improved over time to be extremely reliable and the rare glitch is quickly addressed and resolved.

Dean Davis

23:24 14 Dec 17

Chaz and his staff are GREAT. Been with this company for going on 10 years. Yes we have had a couple of bumps in the road. No issue though, you call the owner directly and its fixed just like that. They do what they say and then some. A great resource for myself and my company. We keep in constant communication, share ideas and create great results.

Stef Cappel

15:49 19 Dec 17

Our family-owned-and-operated stores have been in business since 1945. Our evolution to include internet services began in 2004. We started working with Cazbah in 2009 and have remained a customer ever since. As in any long-term relationship, there have been a few bumps, but we are thrilled with the service we receive from Jeff and his team. Jeff acts proactively to ensure our site is safe, functional, and profitable and is always willing to respond to issues in a timely manner. I feel like we are a priority for him, even though I know he has many plates to spin! The 5-star rating is based on service, cost, and the return we see on this investment.

Showmark LLC

15:14 22 Jan 18

Cazbah has become a key part of our Marketing Team. Their professionals are always on top of the ever changing requirements and methods needed to have an effective online presence. They constantly give us new ideas for our website and push us into other social media campaigns with positive results that are reflected in our sales.

Phil Roser

17:10 20 Mar 18

Cazbah has been doing and awesome job for us. Mike Ingersoll is great to work with and he knows his stuff and gets it done.

eCommerce

Cazbah eCommerce Stores Include:

Features included in your Cazbah eCommerce store are:

eCommerce Articles by Cazbah

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