More and more small business owners are realizing that maintaining a strong online presence can be the key to taking their conversion rates from average to awesome. If you’ve recently drawn this conclusion, you may also have recognized that one of the most effective internet marketing strategies available is content marketing.
In many cases, the small business owner’s challenge is figuring out how to do content marketing work in a cost-effective way. If you’re trying to learn more about how to produce high quality content on a shoestring budget, try implementing some or all of the following strategies:
Blog, Blog, Blog
Blogging is an incredibly inexpensive and extraordinarily effective way to do your content marketing work. In this case, the type of content you’ll be producing is blog posts. There are literally hundreds of ways you can get the blog process started, but sometimes having a simple, step-by-step template can be helpful. With that in mind, consider the following outline:
Post The Blog On The Same Domain As Your Website
This step is important because launching a new site for your blog will preclude you from attaining the SEO benefits that result from working with an already-established url. Simply put, it will take longer for you to make your blog authoritative in the mind of the search engines if you create an entirely new domain. As such, use the format example.com/blog such that your blog is a page or section of your current business website.
Many if not most digital experts would agree that WordPress is one of the most versatile and usable content management systems (CMS) for blogging. Another big benefit of WordPress is that it’s free. After you create the blog via WordPress, link it to the main page of your website.
Start Blogging Regularly
There are several key factors that facilitate success with the blogging process, and one of the biggest is consistency. The more frequently you publish, the more likely you are to generate buzz and community around your business brand. As such, try to get in the habit of publishing at least three to four high quality blog posts every week.
Get Some (Cheap) Help
In terms of creating absolutely amazing content, note that there are several ways to realize the objective. Typically, the most effective option is hiring a team of professional content writers to do the work for you. Unfortunately, some professional blog writers charge anywhere from $400-$750 per post. Luckily, several other options are available. One of them is hiring a freelancer. Kissmetrics reports that you can find freelancers who charge $10-75 per post. Another option is using a content provider such as Textbroker or UpWork.
You CAN Handle The Truth!
Here’s the absolute truth about this blog post. Are you ready? I didn’t write it. Really, no kidding. I used Texbroker (link above) and ordered it… this morning. A lovely copywriter by the name of Jocelyn promptly responded to my order and voila! Here it is. I made a few minor changes to the copy, added a sub-heading and posted it to the Cazbah blog, where you are reading it now. See, content marketing really does work!
And here’s the best part, it only cost me $18.50! Now you tell me, as you read through this article, do you sincerely think that you could produce this level of content for $18.50? I know I sure can’t! My time is worth WAY more than that! Not to mention that I have many, many more important things to do today, rather than strain-my-brain over an 800 word blog post.
Focus On Producing User-Generated Content
In addition to writing incredible content, make sure that you get in the habit of encouraging the production of user-generated content. User-generated content is content published by the general public, reviewers, or consumers regarding your brand. An example would be online reviews. Note that having positive online reviews continually published regarding your product or service line is a wonderful form of word-of-mouth advertising that can increase your brand’s level of visibility in the online world while simultaneously making your business more trust-worthy!
Use Social Media Channels To Promote Your Content
One final cost-effective strategy you should implement to optimize the content marketing process is using social media channels to promote your content. Note that you can create free accounts through many of these channels, including but not limited to Twitter, Facebook, Pinterest, Instagram, and LinkedIn. One great way to get started is by tweeting a link to an incredibly innovative, entertaining, or information-rich web article or blog post. If your content is dynamic enough, the tweet could get re-tweeted so many times that it “goes viral,” meaning that millions of people are exposed to the piece in a matter of hours or minutes.
Start The Content Marketing Process Now!
If you run a small business and want it to be extraordinarily successful, know that you can realize the objective without breaking the bank. While you might think that content marketing will put a serious dent in your company’s budget, utilizing some or all of the cost-effective strategies outlined above can help you build your brand online without emptying your wallet. Start implementing some or all of these techniques today so you can keep your small business on track to perpetual growth!