Cazbah Supports the 2026 BBB Torch Awards for Ethics as an Integrity Sponsor
In 2026, Cazbah returned to the BBB of Upstate New York Torch Awards for Ethics in a new and meaningful role: as the Integrity Sponsor. After being named a 2025 BBB Torch Award winner in the mid-size for-profit category, Cazbah was proud to give back by supporting the 2026 ceremony and celebrating other organizations committed to ethical business practices, trust, leadership, and community impact.
The 2026 BBB Torch Awards for Ethics event was held on June 5, 2026, at Jazzboline Restaurant in Amherst, NY. For Cazbah, the day was more than an event sponsorship. It was a chance to support the BBB’s mission, recognize outstanding Upstate New York businesses and nonprofits, and reinforce the values that helped Cazbah earn the award the year before.
Quick Facts About Cazbah’s 2026 BBB Torch Awards Involvement
- Cazbah participated in the 2026 BBB Torch Awards for Ethics as an Integrity Sponsor.
- The event was hosted by BBB of Upstate New York on June 5, 2026, at Jazzboline Restaurant in Amherst, NY.
- Cazbah attended as both a past Torch Award winner and a 2026 event sponsor.
- The Cazbah team attended to support ethical businesses, celebrate the 2026 winners, strengthen community involvement, and continue living out the company’s PACE-IT values: Progress, Accountability, Creativity, Excellence, Integrity, and Transparency.
- Cazbah’s involvement also showcased our continued commitment to ethical digital marketing, transparent customer relationships, and long-term support for small and mid-sized manufacturers.
Celebrating the 2026 BBB Torch Award Winners
Cazbah congratulates all of the 2026 BBB of Upstate New York Torch Awards for Ethics winners:
- Golec Music Studio
- Schoen Auto
- Prentice Wealth Management
- Adirondack Basement Systems
- Woodford Bros. Inc.
- West Herr Auto Group
- Guilderland Chamber of Commerce
- Unbridled Sanctuary
Each winner represented a different type of organization, but the shared theme was clear. These businesses and nonprofits were recognized for building trust through leadership, culture, customer relationships, and community commitment.
The ceremony gave each winner a moment to be recognized for the work that often happens behind the scenes. Ethical business practices are not always flashy or glamorous. They show up in how companies treat employees, how they communicate with customers, how they handle challenges, how they support their communities, and how they keep their promises over time.
Cazbah was grateful to celebrate these organizations in person and help support an event that continues to elevate ethical leadership across Upstate New York.
Cazbah Attended as a Past Winner and 2026 Integrity Sponsor
Cazbah was represented at the event by these members of our team:
- Charles Broersma, CEO and Founder
- Bob Haefele, Vice President/GM
- Kennedy Parker, Director of Account Management
- Olivia Casella, Director of Customer Success
- Theresa Haefele, Web Production Specialist/Lifecycle Team Coordinator
- Sam Loriot, Digital Web Support Technician
- Chris Gray, Marketing Manager
- Bob Quist, Search Visibility Expert & GEO Lead
The Cazbah team had a great time attending the ceremony, connecting with other values-driven organizations, and celebrating companies and nonprofits that earned recognition for doing business the right way. Jazzboline provided a great event space, fantastic food, and a professional atmosphere for a ceremony centered on trust, ethics, and community leadership.
One of the highlights of the day was the opportunity to speak directly with and interview Rebekah Dopp, Global CEO of BBB, Inc. That conversation reinforced the importance of the BBB’s mission and gave the Cazbah team an even deeper appreciation for the role trust plays in today’s business environment.
Why the BBB Torch Awards for Ethics Matter
The BBB Torch Awards for Ethics are not ordinary business awards. They recognize organizations whose leaders and team members demonstrate strong character, whose business practices meet high ethical standards, and whose actions build trust with customers and the community.
That standard matters. Trust is not created by a logo, a slogan, or a single customer interaction. It is built through daily decisions, clear communication, honest expectations, fair treatment, and accountability when something needs to be fixed.
When Cazbah received the 2025 BBB Torch Award for Ethics, Warren Clark, President and CEO of the Better Business Bureau of Upstate New York, explained that the award celebrates organizations that go beyond simply delivering products or services. It recognizes businesses and nonprofits that live out high standards of leadership, character, and organizational ethics.
For Cazbah, that recognition was deeply meaningful because it reflected the company’s long-standing commitment to serving customers, employees, partners, and the broader business community with integrity.
Why Cazbah Sponsored the Event After Winning in 2025
Cazbah chose to sponsor the 2026 BBB Torch Awards for Ethics because winning the award in 2025 meant something to our company.
It was more than a recognition of past work. It was an acknowledgment that Cazbah’s core values are visible in the way we operate. Those values are captured in PACE-IT: Progress, Accountability, Creativity, Excellence, Integrity, and Transparency.
Sponsoring the 2026 ceremony was a way to give back after receiving that honor. It was also a way to support the BBB’s mission of advancing marketplace trust and recognize other organizations that are making ethics part of their everyday business practices.
As a past winner, Cazbah understands the weight of the Torch Award. It recognizes more than success. It recognizes how that success was built. For Cazbah, supporting the event as an Integrity Sponsor was a natural extension of the same values that helped the company earn the award. For over 25 years, Cazbah has offered digital marketing services to small manufacturers, and the opportunity to both win and sponsor the award is a testament to the company we’ve built over the years.
The Ethical Business Practices That Helped Cazbah Win
Cazbah’s 2025 Torch Award win was not based on one campaign, one project, or one customer story. It reflected the way Cazbah works to serve customers every day.
As a digital marketing agency for small and mid-sized B2B manufacturers, industrial companies, distributors, OEMs, fabricators, machine shops, and technical suppliers, Cazbah operates in an industry where trust matters. Many manufacturers have been burned by vague marketing vendors, unclear reporting, inflated promises, confusing contracts, and campaigns that never connect back to real RFQs, leads, or sales opportunities.
Cazbah has built its model around a different approach.
The company emphasizes transparent reporting so customers can understand what is happening with their website, SEO, content, advertising, analytics, and lead generation work. Cazbah provides honest recommendations, even when that means telling a customer that a certain tactic is not the right fit. The team prioritizes clear accountability so customers know who is responsible, what work is being done, and how that work supports business goals.
Cazbah’s dedicated Internet Marketing Consultant model also supports our customer relationships. Customers work with people who understand their business, their market, their website, their competitors, and their sales process. This 1-on-1 connection fosters trust and continued growth for both the customer and the IMC.
Customer education is another major part of Cazbah’s ethical approach. We want all of our customers to understand exactly what is being done, why it matters, and how Cazbah’s digital marketing services can support long-term visibility, lead generation, and sales growth.
Why Ethical Digital Marketing Matters for Small Manufacturers
Ethical digital marketing is especially important for small and mid-sized manufacturers because many of our customers operate with lean teams and limited time. They don’t have an in-house SEO department, paid search expert, content strategist, analytics specialist, and web development team. That makes the choice of marketing partner even more important.
Manufacturing leaders need to know whether their website is easy to find, whether the right buyers are engaging, whether RFQs are improving, and whether marketing is helping create real sales opportunities.
That requires more than activity reports. It requires clear strategy, honest communication, useful data, and recommendations tied to actual business outcomes.
Cazbah’s approach to ethical digital marketing is built around that responsibility. Transparent reporting, realistic expectations, and customer education help manufacturers make better decisions. They also help protect small businesses from wasting time and money on tactics that may look active but do not create meaningful visibility, qualified leads, or pipeline growth.
Carrying the Torch Forward
The 2026 BBB Torch Awards for Ethics gave Cazbah the opportunity to celebrate other organizations committed to trust, integrity, and ethical leadership. It also gave our team a chance to reflect on what it means to be a past Torch Award winner.
Winning the 2025 BBB Torch Award for Ethics was an honor. Supporting the 2026 ceremony as an Integrity Sponsor was a privilege.
Cazbah is grateful to BBB of Upstate New York for creating an event that recognizes organizations doing business the right way. We are also grateful to the 2026 winners for setting an example of how ethics, leadership, culture, customer trust, and community commitment can work together.
As Cazbah continues serving small and mid-sized manufacturers across the United States, we remain committed to the same values that helped us earn the Torch Award: Progress, Accountability, Creativity, Excellence, Integrity, and Transparency.
Those values guide how we serve customers, support our team, participate in our community, and help industrial businesses compete online with clarity, honesty, and trust.
