Cazbah Offering
Cazbah Content MVP Plan
Our Content MVP Plan is Built Specially for Manufacturers, Distributors and Other Small Businesses
We have a staff of dedicated employees, not outsourced or contracted, who are experts in website development, and Internet Marketing for small businesses. We want to get to know you and your small business. The better we know you, the more successful you’ll be on the Web. We offer monthly blog posting and writing, social media, e-commerce support, & more!
Our customers tell us one of the reasons they stay with us year-after-year is because we talk with them on a regular basis. That may seem like a little thing but, according to our customers, it’s a pretty big deal.
How It Works
Our process is easy and simple to follow. Every customer starts with a free Comprehensive Analysis call (COMP) of their website and then follow the process from build to launch with their new Internet Marketing Consultant.
Schedule a COMP call
Complete COMP call
Onboarding
Meet with the Build Team
Launch Site
Meet with your IMC monthly
Website Design & Development
You don’t have to select a design from a bunch of website templates with Cazbah. Every one of our customers’ websites is custom-designed from the ground-up to address their specific needs and unique value. Our priority is to make you successful and your new website will play a leading role in accomplishing that goal. We have to make you stand-out from the crowd. That won’t happen if you look just like everybody else.
We offer professionally custom designed/developed, brand-specific, WordPress websites. We ensure our sites are responsive/mobile friendly, site navigation / menu organization is well optimized, and all sites have a modern design.
We want to make your life simpler, not more complicated. We’ve taken the mystery and hassle out of managing your dynamic content on the web. We provide you with a robust CMS (content management system), with a rich feature set that performs all the functions that you’d expect and then some. Best of all, it’s simple to use! We take care of plug-In installation, maintenance and updating.
We use AWS (Amazon Web Services) hosting and appropriate website bandwidth ongoing apportioning.
Other benefits:
- Moves, additions, and changes (No added charges within specified limits).
- Monitoring and maintenance, including firewall, spam, and Malware protection.
Dedicated Internet Marketing Consultant
Each customer receives a dedicated digital marketing plan and Internet Marketing Consultant (IMC) account manager. They will be your main point of contact and work with you on projects for your site.
IMCs meet with their customers on a monthly basis and will work with the customer through email/phone calls on the SEO of the website. They are responsible for any reporting and general consulting on digital marketing.
They will address ongoing technical problem identification and resolution.
Monthly Content Development
The main focus of our content MVP plan is to get you consistent content on a month basis. You will work with a content developer to create a monthly blog post email campaign, or any other content you would like written.
Search Engine Optimization (SEO)
Without a doubt, SEO needs to be a key part of your internet marketing plan. That’s why all Cazbah Internet Marketing Consultants are experts who are highly skilled in the use of a variety of optimization tools. We don’t just focus on traffic and site visits, but more importantly on conversion and sales.
Your Internet Marketing Consultant (IMC) works directly with you to understand your unique business, your products and your services. They want to know about who your customers are, where they are and why they buy from you. They take this information and put together a set of assumptions that they then validate and / or refute, based on extensive, additional research on the Internet. Using a variety of different SEO tools, your IMC will determine the appropriate keywords you should be using to optimize your new website in order to attract the right visitors to your site. Your IMC will then show you how to create compelling and useful content, how to give that content visibility on the internet and then how to measure the performance of that content.
Purposeful Analytics & Reporting
We will set up Google Analytics 4 and provide monthly review of website performance and search results against predetermined goals.
IMCs may also review Google Search Console, SEMRush and Analytics within 3rd party marketing platforms such as Facebook, Instagram, LinkedIn, & MailChimp
E-Commerce Integration
We offer development of WordPress – WooCommerce e-commerce engine and shopping cart. Product & category page(s), custom design and implementation, remarketing setup. When it comes to selling products online, Cazbah is at the head of the class! We’ve been building eCommerce websites that generate tens-of-millions of dollars in new revenue for our customers since 2001. We know what it takes to be successful on the web. We’ll build your eCommerce website from scratch, providing you with everything you need to succeed.
We’ll help you set up your merchant account and connect you to the payment processors that best fits your needs. Cazbah’s eCommerce engine and shopping cart of choice allow you to keep your transactions safe and protected with secure socket layer (SSL) 128 bit encryption. Shipping calculations are no issue with Cazbah either. Each and every order that is processed on your website will be shipped according to the pre-determined shipping options you make available to your customers.
Cazbah’s eCommerce engine and shopping cart is a feature rich, state of the art platform that will give your customers the simple, hassle-free online shopping experience they expect.
Google Ads
Our base offering includes:
- Development & management of 1-3 campaigns
- 5 AdGroups
- 50 Keywords
- General advice for existing Google Ad Campaigns
Email Marketing
Email campaign design & implementation , audience list upload, tracking, measurement & management through MailChimp.
CAN-SPAM Act: . Your Cazbah IMC will ensure that all of the email campaigns we design and send on your behalf are in compliance with the CAN-SPAM Act.
Social Media
Social media set-up/audit for:
We offer website social interlinking, analytics & tracking. Our base offering includes a maximum of 3-social posts per month.
One Month
Continuous Process
The Content Development Cycle
During the monthly meeting the IMC and customer will decide on a content topic for the month
IMC passes along the information internally to the Content Developer after discussing with customer
Content Developer reaches out to the customer for an interview meeting, sends a questionnaire, or the customer provides resources
Content Developer does more research and writes a draft. Sends the draft to the customer
Content Developer completes any revisions received from the customer
Customer provides the final approval
After content revisions, the content developer creates the task for the content to be uploaded to the site.
Customer is notified by the content developer that the content is live on the site
Content MVP Plan Add Ons
Interested in Video Production?
We are now offering Video Production as a separate service at Cazbah Digital Marketing! If you are interested in getting a quote or more information on how we can help you gain more traffic, check out out B2B Video Marketing Services.