Cazbah Supports the 2026 BBB Torch Awards for Ethics as an Integrity Sponsor
Updated June 2026
On June 5th, 2026, Cazbah was proud to continue its connection to the BBB Torch Awards for Ethics by sponsoring the annual celebration as an Integrity Sponsor. After being named a 2025 BBB of Upstate New York Torch Award winner, our team was grateful for the opportunity to return in a new role and help support an event that recognizes organizations committed to trust, accountability, ethical leadership, and service to their communities.
The 2026 BBB of Upstate New York Torch Awards for Ethics event was held on June 5, 2026, at Jazzboline Restaurant in Amherst, NY. The luncheon brought together businesses, nonprofits, community leaders, past winners, sponsors, and BBB representatives to celebrate organizations that continue to set a strong example for ethical business practices across Upstate New York.
Cazbah congratulates the 2026 Torch Award recipients:
- Golec Music Studio
- Schoen Auto
- Prentice Wealth Management
- Adirondack Basement Systems
- Woodford Bros. Inc.
- West Herr Auto Group
- Guilderland Chamber of Commerce
- Unbridled Sanctuary
Each winner represented a different category, but the shared message of the event was clear: trust is built through consistent action, strong leadership, and a real commitment to doing business the right way.
Our team had a great time attending the event, connecting with other values-driven organizations, and celebrating the winners in person. Hosted by WKBW reporter Katie Morse, the event welcomed remarks from Karen Davis of the Regional Office of the NYS Attorney General, and Rebekah Dopp, Global CEO of BBB, Inc. The insights from these speakers, as well as from the winners and attendees from across multiple industries, showed the importance of ethical business practices and ensured everyone in the room were the “good guys.”
Our Ethics-Oriented Manufacturing Digital Marketing Agency Continues to Support This Award
As a past Torch Award recipient, Cazbah understands how meaningful this recognition is and how much work goes into building a culture worthy of it. We are overwhelmingly grateful to the BBB of Upstate New York for the chance to support such a great event and help recognize the companies and nonprofits that continue to raise the standard for ethics, integrity, and trust in business.
Cazbah is the BBB Torch Award for Ethics Winner 2025
April 2025 – Cazbah selected as a Better Business Bureau of Upstate New York Torch Awards for Ethics – 2025 Winner.
Cazbah is thrilled to announce its selection as a Better Business Bureau of Upstate New York Torch Awards for Ethics – 2025 Winner in the mid-size for profit company category. According to the Better Business Bureau, “The BBB Torch Awards for Ethics honors organizations whose leaders demonstrate a high level of personal character, ensure that the organization’s practices meet the highest standards of ethics, and consequently generate trust with its customers and the community. The Torch Award embodies BBB’s mission of advancing business trust.”
The BBB of Upstate New York Torch Award for Ethics is an annual award with rigorous application requirements designed to highlight businesses and organizations dedicated to ethical practices in various categories including character, culture, customers, and community. Applicants are required to create comprehensive, written content detailing their personal, team’s, or organization’s commitment to those ethical category standards and provide detailed examples of how those standards are fostered, met, and prioritized within their organization.
At Cazbah, our passion is helping small manufacturing companies succeed in the face of what sometimes seems like insurmountable odds. There is a tremendous need to support these small businesses, which are doubly challenged when it comes to using the Internet to generate more, better-qualified leads and sales. The significant amounts of money they’ve spent on a host of advertising and marketing options haven’t delivered on their promises, and they don’t always have the resources to hire qualified in-house talent.
Small businesses as a group are America’s biggest innovators, importers, exporters, tax payers and job creators. They generate more than half of all U.S. private payrolls and create more than half of our country’s non-farm gross domestic product (GDP). In our way of thinking, that makes them the majority. Unfortunately, small businesses are not given the respect and support they deserve for providing such a valuable service to our economy. We intend to change that!
“Cazbah is deeply honored to receive the 2025 BBB Torch Award for Ethics, a recognition that reflects our unwavering commitment to our core values of Progress, Accountability, Creativity, Excellence, Integrity, and Transparency: PACE-IT. For more than two decades, we have prioritized these principles in every aspect of our business, striving to foster trust and deliver exceptional service to our customers and community. It is by God’s grace that we have accomplished what we have. This award reinforces our dedication to ethical practices and our belief that business success should always align with strong moral standards,“ said Charles Broersma, CEO of Cazbah.
Want to learn more about Cazbah’s commitment to our core values? Check out our About Us page or read more in our latest press release!
