by Matt Smith | Jun 12, 2019 | Branding, Digital Marketing, Internet Marketing, Marketing, Small Business, Website
Once in awhile, I have clients who ask about changing their website domain name and rebranding their small business. In most situations, I wouldn’t recommend changing the domain name of an established site, particularly if the majority of your traffic is...
by Dawn M. Smith | Jun 10, 2019 | Business Strategy, Buyer Personas, Google Analytics, Internet Marketing, Marketing, Small Business, Website
Do you really know your customer? Why did they purchase or seek services from you? Do you have any hard data to support this? Most of you can make an assumption about who your customer is based on location and buying habits. While this information is...
by Cazbah Staff | Jun 5, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business, Website
We all love free stuff…especially if it’s valuable to us. And I would argue that small business owners and entrepreneurs love free, time saving tools most of all. Especially if those tools allow them to be more productive, efficient, and save money...
by Cazbah Staff | May 15, 2019 | Digital Marketing, Internet Marketing, Leads, Marketing, Small Business, Website, Website Development
Online interstitials, mostly in the form of pop ups, can be annoying for your visitors and can hurt your organic rank with Google and other search engines. You also run the risk of being penalized by Google if you use them with the mobile version of your...
by Cazbah Staff | May 8, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Small Business, Website, Website Design, Website Development
If you’re a start-up or a small business who’s just starting out, you may be wondering if you even need a website. The answer is a resounding “YES!”. A fully-functional and operational website is essential in today’s world. Small business just...
by Olivia Casella | May 7, 2019 | Digital Marketing, Small Business, Website
Small businesses are a vital part of what makes up the successful U.S. economy. And it’s the “American Dream” spirit that inspires us to become entrepreneurs, to set out into the unknown and take a risk. It’s not easy by any means. In...