15 Ways Small Business Can Build Brand Value on the Web

by Dawn M. Smith | Dec 6, 2017 | Content, Content Marketing, Customer Relations, Digital Marketing, Marketing, Search Engine Optimization, SEO, Social Media, Uncategorized, Video Marketing, Website Development

  As a small business, building brand value and awareness should be at the top of your to-do list. You may not have the advertising budget of a global corporation, but you can still create value for your brand by being consistent and following these simple...

Why Your Home Page Is Broken And What You Can Do To Fix It

by Cazbah Staff | Dec 5, 2017 | Content, Facebook, Home Page, Internet Marketing, Landing Page, Mobile Search, Small Business, Video Marketing, Website, Website Design, Website Development

Once upon a time, your home page was the starting point for all your customers. They got your URL from a business card, in an email, or from a friend. A search online would bring them there. It was the front door to your business online. Providing information about...

5 Ways To Turn Big Data Into Marketing Data

by Charles (Chaz) Broersma | Nov 24, 2017 | Analytics, Big Data, Content, Content Marketing, Digital Marketing, Google Analytics, Marketing Data, SEO, Website, Website Analytics, Website Development

  The Internet and social media have permanently changed the way business is conducted. Companies, both large and small, are now moving away from the old interruptive advertising model to a content marketing model.   When businesses focus on creating valuable content,...

5 Reasons SEO for Manufacturing Companies Fails

by Charles (Chaz) Broersma | Nov 20, 2017 | Business Strategy, Content, Content Marketing, Internet Marketing, Manufacturing, Manufacturing Marketing, Marketing, Website Development

  When creating a high functioning marketing plan on the Internet, SEO for manufacturing companies is quite often considered the biggest priority.   While this is certainly true, putting ALL of your emphasis on SEO can leave you searching for where everything went...

10 Shocking Truths about B2B Internet Marketing

by Charles (Chaz) Broersma | Nov 16, 2017 | Business Strategy, Content, Content Marketing, Email Marketing, Internet Marketing, Marketing, Sales, Search Engine Optimization, SEO, Small Business, Website Development

  Internet marketing has come a long way in a very short period of time. Today, marketing your business requires a well-thought-out strategic approach in order to stay ahead of your competition.   Applying a haphazard approach to your internet marketing efforts will...

Create A Marketing Map That Drives Conversion

by Charles (Chaz) Broersma | Nov 15, 2017 | Business Strategy, Content, Internet Marketing, Local SEO, Marketing, Niche Marketing, Sales, Search Engine Optimization, SEO, Social Media, Website, Website Analytics, Website Design, Website Development

  Implementing a new digital marketing campaign can be both exciting and worrisome.  This is where having a marketing map comes in!   Will it work? What kind of reaction can you expect from customers? Will the Return On Investment (ROI) make it worthwhile? All of...