The internet has provided several free tools for small business online success. When money is tight, we often look for the cheapest price, but many times that means also compromising on quality. Not so anymore!
Website Development
10 Signs that It’s Time to Tune Up Your Small Business Website
The vitality of online presence to your brand and business cannot be underestimated. Your site serves your business much like a storefront. It should be able to sell your business to the customer from the minute their eyes land on the page. In a competitive and...
8 SEO Mistakes You’re Probably Making On Your Blog
Business owners understand SEO is something they need for their website, but don’t necessarily know how to implement it. Let’s take a look at the top 8 SEO mistakes you’re making on your blog and how to fix them.
Optimize Sales Using Internet Marketing
The days of building a business and having people just show up to buy things are long gone. It takes persistent and vigorous efforts to stay on top of the game when it comes to pulling customers. The competition is stiff no matter what size business you own. Knowing...
15 Ways Small Business Can Build Brand Value on the Web
Building value for your brand is a never-ending process. By creating an effective web presence, you will be able to build a solid brand to be proud of.
5 Ways To Turn Big Data Into Marketing Data
Big Data will become a part of every company’s marketing data going forward. Embrace this trend and reap the benefits. Turn big data into marketing data.
5 Reasons SEO for Manufacturing Companies Fails
While emphasizing SEO for manufacturing companies is an important marketing tool, it often overtakes other optimization methods. Focusing only on SEO can leave you wondering what went wrong.
10 Shocking Truths about B2B Internet Marketing
Internet marketing has come a long way in a very short period of time. Today, marketing your business requires a well-thought-out strategic approach in order to stay ahead of your competition. Applying a haphazard approach to your internet marketing efforts will yield...
Website Development And SEO – Are You Doing Both?
The competitive nature of business demands that companies take aggressive steps to ensure proper website development and SEO friendly design. Here are a few guidelines on how to implement a user friendly website to ensure the best possible SEO performance for it during the design and development process:
How To Use Google To Boost Your Local Search Results
SEO practices change all the time and therefore, you have to find new ways to always dominate, especially in local search results. Below is a compilation of ways you can use to optimize your on and off-site strategies, so you appeal to clients who may be searching for your business locally.
Implementing User-Friendly Website Navigation: Products and Services
As an internet marketing consultant, I thoroughly enjoy helping my clients understand exactly what their customers are looking for and need. My first priority is to review the navigation layout on their small business website; ensuring it clearly identifies the products and services they have to offer.
What Type of Content Does My Site Need?
As mentioned in my previous blog post, Content Marketing Strategy for eCommerce Websites, one of the biggest challenges we face today is content strategies in digital marketing. There seems to be a misconception that writing content for your website is painful when in...
Content Marketing Strategy for E commerce Websites
One of the biggest challenges with online marketing today is content creation. My goal here is to provide you with a few quick and easy guides on how to write good content for your website. Since content is needed in various areas of a website, I've decided to break...
The Benefits of HTTPS: What Small Businesses Need To Know
The question is, should small business owners invest in https secure websites? And what are some of the benefits of https sites? First, let’s make sure everyone has a better understanding of the basics regarding http & https websites.
How Effective is Your Navigation Bar Structure Really?
Designing an effective website navigation bar structure is essential. It acts as a road map for your visitors and can have a huge impact on user experience, interaction, and conversion.
Who Needs a Unique Value Proposition – UVP? Short Answer: YOU DO!
The Importance of Your Differences Cannot be Overstated! As the title of this post suggests, You Need a Unique Value Proposition - UVP! If you want to do more business, more successfully on the Internet, then you definitely need a Unique Value Proposition - UVP. Your...
How to Rid Your Website of Negative Backlinks (Why it Matters)
Competitive research (as it relates to Search Marketing) is defined as the study of how your competitors optimize their websites for search engines. One area that’s extremely important to website health is being aware of your website’s backlinks and how to deal with any negative backlinks you acquire.
3 Ways to Resolve Duplicate Content Issues on Your Website
In today’s modern era of information sharing and use on the internet, businesses need to be on top of any duplicate content issues that may arise. Not only could uncited, duplicate content hurt your credibility as a small business, it can also negatively impact your ability to rank well on search engine result pages.
How to Create Effective CTA Buttons for Your Website
Another important, yet often overlooked, component of web design is call-to-action (CTA) buttons. CTA buttons are what motivate visitors to complete an action on your website, so they need to be interesting and visually appealing. They may be small, but they impact your business in several ways.