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Plan Ahead with KPI’s

As Internet Marketing Consultants at Cazbah, one of our goals is to understand our customer’s business objectives, in order to trace that back to digital marketing performance. Quite often, our SMB (Small and Medium Business) customers will answer that question with...

Analytics Spam – Segment it Away

Measuring website performance is a very important part of any Internet Marketing strategy. There are many metrics and dimensions one can measure within Google Analytics to determine how effective your website is meeting your overall business goals. Some typical...

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