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Measuring Towards Success – KPI

When I do Google Analytics Audits, one of the questions I ask is “How are you tracking your Internet Marketing campaigns?” More times than not, the response is “We are not tracking them.” I am amazed that companies who have large advertising budgets don’t measure the...

Analytics Spam – Segment it Away

Measuring website performance is a very important part of any Internet Marketing strategy. There are many metrics and dimensions one can measure within Google Analytics to determine how effective your website is meeting your overall business goals. Some typical...

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