by Cazbah Staff | Jul 31, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website, Website Design, Website Development
Implementing a simple, clean website design is critically important for a modern day small business. It can be too easy to lose prospects and customers in the details, rather than bringing them smoothly along the funnel. Take a look at the article...
by Matt Smith | Jul 24, 2019 | Content, Facebook, Home Page, Internet Marketing, Landing Page, Mobile Search, Small Business, Video Marketing, Website, Website Design, Website Development
Once upon a time, your homepage was the starting point for all your customers. They got your URL from a business card, in an email, or from a friend. A quick search online would bring them to your website homepage. It was the front door to your business online....
by Olivia Broersma | Jul 1, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business
A marketing plan is solely designed to generate new customers or new leads, right? Wrong! This happens to be one of the biggest misconceptions made by many small business owners out there. A well-designed marketing plan is much more just a “customer...
by Cazbah Staff | Jun 19, 2019 | Business Strategy, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Small Business
Digital marketing techniques can be effective and will bring high returns when implemented effectively. Over the years, digital marketing has evolved and become increasingly important in order to reach your audience online. Businesses utilizing current...
by Matt Smith | Jun 12, 2019 | Branding, Digital Marketing, Internet Marketing, Marketing, Small Business, Website
Once in awhile, I have clients who ask about changing their website domain name and rebranding their small business. In most situations, I wouldn’t recommend changing the domain name of an established site, particularly if the majority of your traffic is...
by Dawn M. Smith | Jun 10, 2019 | Business Strategy, Buyer Personas, Google Analytics, Internet Marketing, Marketing, Small Business, Website
Do you really know your customer? Why did they purchase or seek services from you? Do you have any hard data to support this? Most of you can make an assumption about who your customer is based on location and buying habits. While this information is...