Improving the online presence of your business website while continuing to optimize it for search engines is a daunting task. Here’s a list of five Google Analytics best practices to get you started using it to its full advantage:
SEO
Online or On a Tractor? Digital Marketing for Small Farmers
Are you a small business farmer who’s yet to jump on the digital marketing train? Modern digital marketing practices are what small farmers can rely on to remain relevant in today’s economy.
3 Clicks Deep: The Best Website Structure for Ecommerce SEO
The best website structure for SEO is using a simple navigation and page layout to draw and retain visitors to your small business, ecommerce website. If you’re wondering what this entails and how it can help you increase your customer conversion rate, stay with me.
Rich Snippets: The Guide to SEO for Industrial Manufacturing
Rich snippets are an essential component of search engine optimization (SEO) for industrial manufacturing retailers. Rich snippets are a great SEO tool for small business industrial manufacturers because it highlights your page results and separates you from your competitors. Let’s get started!
Do Long Tail Keyword Research to Maximize Your Web Traffic
Oftentimes I work with clients that have prioritized content creation on their website, but are only asking about long tail keyword research after the fact. Long tail keyword research needs to dictate content, not just supplement it.
How to Turn Old Ecommerce Pages into Effective Landing Pages
Every page on your website could be considered a landing page! This is why it’s essential for online retailers to take full advantage of their product pages and convert them into optimize ecommerce landing pages.
Losing Rank? Here’s How You Can Increase Your Web Traffic
Loss of rank is often the first conclusion small business owners jump to when outcomes don’t go their way online. But, it typically has nothing to do with a web site traffic problem. So what are some of the typical reasons for losing traffic on a site and how do you fix them? Stay with me!
Ground Floor SEO: Common SEO Questions Answered
For businesses in industries outside of marketing, understanding SEO can be confusing and many marketing companies make promises they cannot keep. Here are some common SEO questions, answered:
The Best Tips for SEO if You Want to Rank Well in 2022
Gurus, marketing leaders, and top internet brands have all published article upon article on the best SEO techniques out there. Bu, these tips are all the same. Instead of making you search the wide web and comparing articles, I thought I’d list the BEST (and most effective) SEO tips and techniques here for you.
A Beginners Guide to Blogging and Content Marketing
In the world of internet marketing, blogging and content marketing are almost synonymous terms. It’s one of the best ways to build awareness about your company, improve your organic search engine rank, and create connections with business prospects.
Why Building Links is the Easiest Way to Boost SERP Rank
If you’re frazzled and frustrated looking for a dependable method on how to boost your SERP ranking, look no further than building links! Building links is one the of the easiest (and most dependable) SEO SERP ranking factors that never changes!
5 Secrets of Successful Small Business Websites
Small businesses have huge potential for growth and development online. There are common tell tale signs of effective websites and also of those who follow internet marketing misconceptions and myths. This article explains the 5 characteristics of successful websites:
How to Improve Your Domain Authority and Page Authority Rank
There are two ranking factors that give a sense of how a site might rank, they are: domain authority and content. You need both to rank well and to maintain a high position in the SERPs. But what is domain authority of a website vs quality page authority?
How Often Should You Update Your Website Content?
Your website is your greatest asset online. While there’s not a specific, proven formula for how often you should update or change your website, there are questions you can ask to deduce how often you should update your website content.
The Small Business Guide to Local Search Optimization
Local search optimization is one of the easiest ways to gain repeat customers for your business because you can target your regional area. Many small businesses are so preoccupied with expanding their market beyond their local presence that they often overlook the potential gold mine they’re sitting on.
5 Common SEO Misconceptions That Still Exist
There are many SEO misconceptions about how to rank best on SERPs because SEO is always changing and new algorithms are always altering ranking criteria.
Here are five of the most common SEO misconceptions I often hear:
Topic Clusters and Pillar Pages: The Newest Face of SEO
If there’s one lesson you learn after a short time in the game it’s that SEO always changes. Though keep in mind that quality content never goes out of fashion. It’s the manner in which the content is presented that often changes. So what’s the update this year? Topic clusters gathered around pillar pages.
Maximize Your Content Traffic with Google Related Searches
If you own or operate a business, then you already know how important search engine optimization (SEO) is to your success. While you may have done your research, here’s one aspect you may have overlooked: Using Google related searches to drive more traffic to your website.
What SERP Personalization Does for Manufacturing SEO
Search engine optimization (SEO) is facing new challenges in the age of personalization. As the modern online consumer begins to demand more personalized service from the companies they patronize, the idea of a personalized SEO SERP is becoming more prevalent.
11 On Page SEO Factors You Need to Pay Attention To
The point of having an internet presence is to help and educate searchers on your business, your topic, or your industry. But, before your content can reach out to a viewer, they need to be able to find your content page. That’s where on page SEO factors come into the picture.
Essential Tips to Improve Your Website’s SERP Ranking
Where does your website rank in the search engine results pages (SERPs) for the pages that are most important to you and your customers? If it’s not on the first page, you should rethink your SEO SERP ranking strategy.
17 Free Tools for Your Small Business On a Budget
The internet has provided several free tools for small business online success. When money is tight, we often look for the cheapest price, but many times that means also compromising on quality. Not so anymore!
5 Reasons Why You Need Google Reviews
There’s no doubt that consumers use product and service reviews to determine which purchases they are going to make. In the following article, we’ll walk through why you want to start working on getting some reviews and how they impact your business online.
Hacking SEO: Using Low Volume Keywords to Gain Relevant Customers
EO is a tough industry, but it doesn’t have to be. There are ways to take the road less traveled and get better results while investing less money. Here’s how:
8 SEO Mistakes You’re Probably Making On Your Blog
Business owners understand SEO is something they need for their website, but don’t necessarily know how to implement it. Let’s take a look at the top 8 SEO mistakes you’re making on your blog and how to fix them.
Don’t Make These 10 Website Development Mistakes
A website is a must-have for any successful business today. But, there’s a handful of website mistakes that businesses make that can drive customers away.
Optimize Sales Using Internet Marketing
The days of building a business and having people just show up to buy things are long gone. It takes persistent and vigorous efforts to stay on top of the game when it comes to pulling customers. The competition is stiff no matter what size business you own. Knowing...
15 Ways Small Business Can Build Brand Value on the Web
Building value for your brand is a never-ending process. By creating an effective web presence, you will be able to build a solid brand to be proud of.
5 Ways To Turn Big Data Into Marketing Data
Big Data will become a part of every company’s marketing data going forward. Embrace this trend and reap the benefits. Turn big data into marketing data.
10 Shocking Truths about B2B Internet Marketing
Internet marketing has come a long way in a very short period of time. Today, marketing your business requires a well-thought-out strategic approach in order to stay ahead of your competition. Applying a haphazard approach to your internet marketing efforts will yield...
Website Development And SEO – Are You Doing Both?
The competitive nature of business demands that companies take aggressive steps to ensure proper website development and SEO friendly design. Here are a few guidelines on how to implement a user friendly website to ensure the best possible SEO performance for it during the design and development process:
8 Easy Tips to Increase Your Landing Page Conversion Rate
Are you struggling to maintain or increase your landing page conversion rate? For small businesses, this is an extremely important metric to maintain. Check out these 8 easy steps to create a more effective landing page for your website.
How To Use Google To Boost Your Local Search Results
SEO practices change all the time and therefore, you have to find new ways to always dominate, especially in local search results. Below is a compilation of ways you can use to optimize your on and off-site strategies, so you appeal to clients who may be searching for your business locally.