by Olivia Casella | May 12, 2015 | Digital Marketing, Internet Marketing, Search Engine Optimization, SEO, Small Business
When your prospective client or customer comes looking for your product, you want to make sure they find you in a search. The problem is, the larger the search volume for a particular keyword, the larger the amount of competition to rank well for it. If...
by Charles (Chaz) Broersma | Apr 21, 2014 | Blog, Blogging, Business Strategy, Content, Content Marketing, Internet Marketing, Search Engine Optimization, SEO
Stop Obsessing Over Keywords and Start Thinking Content With the constant changes in Google algorithms, we continue to see the focus on content. You’ll hear it over and over again that CONTENT IS KING! Without it you have nothing! Internet...
by Charles (Chaz) Broersma | Mar 10, 2011 | Business Strategy, Content, Digital Marketing, Internet Marketing, Search Engine Optimization, SEO, SERP
Search engines want relevancy in their results, period. Keep in mind that a search engine’s number one customer is its users. If a user has to sort through irrelevant and spammy results, they most likely won’t come back. You need to develop a keyword SEO...