Receiving late payments can be devastating for small business and it can be tricky to know how to collect late payments from customers. Small business owners depend on timely payments to keep their business alive and growing, every payment matters.
Sales
How to Get Started With Online Video Marketing Today
Online video marketing is a popular marketing option for many businesses. You don’t have to be a fancy director with a whole video production team to make a quality video anymore. The average Joe now has the tools and abilities to use this medium to kindle their marketing campaigns back to new life.
Customer Research and Your Customer Composite Index
If you are going to succeed on the web, be it as a manufacturer, retailer, dealer / distributor, consultant, or whatever, it is essential that you specifically identify who your prospective customers are. This is the foundation of a successful target marketing, which results from meticulous customer research.
15 Secrets to Ensure Customer Retention and Loyalty
It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to convert could disappear forever.
3 Actions to Accelerate the Customer Purchase Decision Process
There are a few essential things prospects need before they hand over the plastic. Your website is generally the first encounter a prospect will have with your business, so it’s essential that it is optimized to facilitate the customer purchase decision process.
4 Steps to G.R.O.W.ing Your Small Business
Growing your small business as an entrepreneur can be challenging if you’re not sure where to start. However, once you develop a solid and researched plan to achieve business growth, you can move forward confidently into your specific market. Here are the 4 essential components you need to grow your small business:
The Retailer’s Guide to Product Page SEO
If you’re a small business retailer, you know that creating and then maintaining your product page seo can be a daunting task. Every page requires something new so it can be found in an individual search query. Here are some steps to follow to better optimize your products search engine and social media traffic:
5 Questions That Inspire Better Content Ideas
Luckily for us all, not all content ideas need to be long articles. You have options and access to fresh content ideas. Writing is a creative process, so don’t feel like you need to fit into certain constraints to make your content marketing plan work.
The 5 Cs: Your Guide to Online Small Business Success
There are a lot of articles out there about how you can achieve small business success. If we go back to the basics, business is about people and if you want to achieve small business success online, you need to keep people in the center of your marketing sphere.
Attract Customers with This Content Marketing Strategy
You need to continue to attract customers to your business if you want to grow and remain successful. But, you need the right customers. Concentrate your content marketing strategies on attracting the right customers at the right time, and stop wasting time on those who aren’t the right fit for your business!
5 Best Sales Tips We Can Learn From Michael Scott
Yes, The Office is just a comedic show, but if we dive a little deeper into the characters, we can actually learn some valuable business lessons. Through his laughable personality, Michael Scott of Dunder Mifflin, Scranton branch, gives us the best sales tips for business.
Using Websites for Small Businesses Increases Revenue
The perpetual nature of information these days challenges us all to provide the best resources, service, and websites to online searchers. Functional websites for small businesses is the ticket to long term success in your industry. Is your website working for you or against you?
Balancing Visuals and Content in Website Creativity
Website creativity is important and can boost your website’s ranking and performance. Just don’t let website creativity get in the way of your users’ experiences.
Creating Good Content: Opportunity Knocks
Content marketing is your opportunity to connect to the elusive internet scroller. Creating good content is more than just slapping some words on a page and clicking the “publish page” button, it’s a meticulous skill that requires patience, research, and understanding.
17 Free Tools for Your Small Business On a Budget
The internet has provided several free tools for small business online success. When money is tight, we often look for the cheapest price, but many times that means also compromising on quality. Not so anymore!
5 Actionable Tips to Keep Your Business Focus
AS an entrepreneur, I can attribute my continued success over these 18 years to one basic principle, focus. The tricky part is learning how to keep your business focus. Over the years, I’ve put a system in place to keep me on track and stay focused on my goals. I’ll share them with you here:
3 Ways to Make Online Meeting Tools Personal
You want to reach as many potential customers as effectively as possible, but online meeting tools can sometimes make interactions feel flat and impersonal. The challenge then is to improve relationships with customers through the technology available. Here are some suggestions based on my experience:
8 Top Podcasts for Every Business Person
Business related podcasts are a great way to stay connected with industry influencers and current topics. The quantity and availability of podcasts seems to never end. So, I’ve taken it upon myself to shift through them and give you my top business podcasts.
13 Business Analysis Questions You Need to Ask
Not all internet marketing companies are created equal. This can be a blessing and a curse. It’s of paramount importance to conduct a business analysis of companies you’re considering working with during the initial interview stage.
What AIDA in Marketing Communications Means (Updated 2018)
AIDA stands for Attention, Interest, Desire, and Action. This model is essential in crafting your marketing communications to move readers through your marketing and sales funnels to convert them into customers.
Benefits and Risks of Remote Employees (Best Practices)
In our modern world, business are bigger, their influence is larger, and they’re connecting with customers out of state or even out of country. And, if you want to continue to grow, utilizing remote employees is a modern day obligation. Here are a few best practices to keep in mind for remote employees:
Proud to Be a Small Business American (Updated 2018)
Small business form the backbone of the United States economy. There’s a fair amount of competition out there, so it’s important that you stay at the top of your game. Small businesses will always be relevant if and only if they’re managed correctly.
Same Page Smarketing
The trick to unifying sales and marketing departments is communication. By combining leadership with top tech, you can turn your sales and marketing efforts into smarketing.
10 Shocking Truths about B2B Internet Marketing
Internet marketing has come a long way in a very short period of time. Today, marketing your business requires a well-thought-out strategic approach in order to stay ahead of your competition. Applying a haphazard approach to your internet marketing efforts will yield...
Create A Marketing Map That Drives Conversion
A marketing map will clarify your strategy. With everyone pulling in the same direction your conversion rates will go up as will your bottom line.
Don’t Be Salesy When You Get Social
Learning how to sell using social media takes finesse. Selling and social media go hand-in-hand – if handled correctly. Social media is a great way to connect with your customers, and bring in new ones. But it can also backfire and drive people away from your brand, if you push too hard to make sales.
How To Grow A Small Business And Get It to Scale
Lack of knowledge and a proper growth strategy for business owners have repercussions. It's unfortunate, but rather common, to hear that an entrepreneur didn't grow their small business, is not making money, or went bankrupt. Sometimes, as a business owner struggling...
Small Business Lead Management Ideas & Tools
A large number of small businesses fall short when it comes to tracking inbound leads, especially capturing information from incoming calls. This level of information is far more important than most small business owners realize. Whether calls originate from an...
Sing Cha-Ching with Transactional Email Marketing
Now that we’re all on the same page, it’s time to kick it up to transactional email marketing campaigns! Every business owner has the desire to increase their revenue, and I’ll tell you how you can through transactional email marketing campaigns.
Who Needs a Unique Value Proposition – UVP? Short Answer: YOU DO!
The Importance of Your Differences Cannot be Overstated! As the title of this post suggests, You Need a Unique Value Proposition - UVP! If you want to do more business, more successfully on the Internet, then you definitely need a Unique Value Proposition - UVP. Your...
How to Create a Google Remarketing Campaign (For Website and Email)
Remarketing allows you to extend your email marketing campaigns to maintain contact with potential customers and keep your business in the forefront of their mind. Let’s break down what remarketing really is and how to create a Google remarketing campaigns to better connect with qualified leads today!
Achieve Business Success by Earning Customer Trust
We often stumble upon posts talking about the things that “should” be done in internet marketing. All this is great information; however, the most important piece of it all is often missed. The most important action you need to take is to establish customer TRUST.