What’s your small business value proposition? If you don’t know what’s special about your small manufacturing business and you don’t proudly declare and market that “thing” on your website, your business won’t be able to grow.
Marketing
4 Reasons Google Ads Works for Small Business
Google AdWords works for small business! AdWords increases a small business’ ability to rank well, gain web traffic, target specific searchers and so much more! In this article, I’ll give you four reasons why Google AdWords works for small businesses and then some tips to help you start!
How to Start Guest Posting as a Small Business Specialty Manufacturer
I’m going to share with you how you can leverage small business blog guest posting as a specialty manufacturer to drive more traffic to your specialty, small business today!
Ecommerce Tips for Small Businesses: Prioritize User Experience
User experience needs to be your primary focus when creating, redesigning, and updating your small business ecommerce website. Check out the following comprehensive list of ecommerce tips you can use for your small business!
Your Small Business Needs a Website Redesign Now
A website redesign for your small business is an essential part of any successful online marketing strategy. To stay competitive, you need to meet the technological demands and standards of the modern internet.
PPC Advertising Explained: What it is and How it Works (Q&A)
A lot of new and veteran small business alike don’t really know where to start when deciding to implement a PPC strategy. So how do you decide if PPC advertising is right for you? Check out the following Q&As from our Director of Customer Services where he explains what PPC Advertising is and how it’s used.
How to Create Customer Satisfaction Surveys for Your Small Business
Small businesses need to learn the best practices for how to create a customer survey. Afterall, if you’re customers aren’t happy with your small business, they’ll leave! Check out these 6 tips on how to create a thorough customer satisfaction survey that will get you the answers you’re looking for:
10 Best Ways to Increase Organic Traffic to Your Small Business Website
Every small business entrepreneur wants to attract more traffic, but oftentimes they’ll exhaust themselves in the process There are so many ways to attract more website traffic and in this article we’ll look at the 10 BEST ways to increase organic traffic to your small business website that actually work!
Every small business entrepreneur wants to attract more traffic, but oftentimes they’ll exhaust themselves in the process There are so many ways to attract more website traffic and in this article we’ll look at the 10 BEST ways to increase organic traffic to your small business website that actually work!
5 Inbound Marketing Website Design Steps for Small Business
Your customers want to have in-depth, informative conversations and interactions with you and your business. What they don’t want is to become another faceless customer in your contact list. This is where inbound marketing website design comes into play.
3 Best Ways to Attract New Customers That You Probably Forgot
So many of us are caught up with new technologies and ways of conducting business that we forget there’s even another way. But, the best way to attract new customers to your small business is to prioritize personal communication methods with them.
Do Long Tail Keyword Research to Maximize Your Web Traffic
Oftentimes I work with clients that have prioritized content creation on their website, but are only asking about long tail keyword research after the fact. Long tail keyword research needs to dictate content, not just supplement it.
5 Crucial Steps to Website Development for Small Business
An effective and fully-functional website is perhaps the best selling resource your small business will ever have. Website development for your small business needs to be a top priority always! Small businesses can’t afford to lose out simply because they didn’t take the time to invest in quality web design.
Why Small Businesses Need Online Lead Management Tools
74% of small businesses do NOT use e-commerce to transact business on their website! But, many of them also don't use an online lead management tool either, and that's where the problem occurs. It's great when we get a customer who has an ecommerce site because it's...
Skyrocket Your Web Traffic With the Skyscraper Technique
One of the hardest, and most inconvenient, aspects of writing long form blog posts is finding that large chunk of time to sit down, research, and write. The solution to this predicament is “the skyscraper technique”. Don’t know what that is? Keep reading!
Your Traffic is Declining for These 3 Reasons…
Maintaining steady web traffic is an uphill battle. It seems every time you’ve got the formula figured out, a Google update occurs that throws your process to get website traffic for a loop. Here are the 3 main reasons you’re losing visitor traffic and how to fix it!
Customer Research and Your Customer Composite Index
If you are going to succeed on the web, be it as a manufacturer, retailer, dealer / distributor, consultant, or whatever, it is essential that you specifically identify who your prospective customers are. This is the foundation of a successful target marketing, which results from meticulous customer research.
8 Content Writing Guidelines to Get You Out of the Woods
If you’re feeling lost when it comes to content writing, you’re not alone. If you’re thinking about starting some content development of your own, which we highly recommend, you need to go into it following these 8 content writing guidelines.
Why Building Links is the Easiest Way to Boost SERP Rank
If you’re frazzled and frustrated looking for a dependable method on how to boost your SERP ranking, look no further than building links! Building links is one the of the easiest (and most dependable) SEO SERP ranking factors that never changes!
How and Why You Need to Link Google Ads and Analytics
If you’re using Google AdWords to increase your visibility in SERPs, you need a way to check if those ads are effective. You can link your AdWords and Analytics accounts together to ensure you’re getting the most from your marketing efforts.
5 Secrets of Successful Small Business Websites
Small businesses have huge potential for growth and development online. There are common tell tale signs of effective websites and also of those who follow internet marketing misconceptions and myths. This article explains the 5 characteristics of successful websites:
7 Email Marketing Strategies for a Successful Small Business
Email marketing is an excellent way to get a hold of customers and generate new business leads. But many small businesses fall into common bad practices in their hurry to make connections. Here are some of the best email marketing strategies that will come in handy to...
How to Improve Your Domain Authority and Page Authority Rank
There are two ranking factors that give a sense of how a site might rank, they are: domain authority and content. You need both to rank well and to maintain a high position in the SERPs. But what is domain authority of a website vs quality page authority?
The Indisputable Niche Marketing Strategy for Expansion
When business is lean, many business owners consider branching out and expanding brand and services to attract more customers. I’m here to tell you not to. Nothing could be worse for your small business success than spreading yourself too thin. Your niche marketing strategy needs to go deep, not wide!
15 Ways to Improve Customer Experience in Manufacturing
It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to convert could disappear forever.
3 Actions to Accelerate the Customer Purchase Decision Process
There are a few essential things prospects need before they hand over the plastic. Your website is generally the first encounter a prospect will have with your business, so it’s essential that it is optimized to facilitate the customer purchase decision process.
How Often Should You Update Your Website Content?
Your website is your greatest asset online. While there’s not a specific, proven formula for how often you should update or change your website, there are questions you can ask to deduce how often you should update your website content.
Online Branding: Why You Need a Unique Voice Online
You need to find your voice, develop your online branding techniques, and create something your leads can connect with. Online branding is how you’ll stand out from your competitors and develop that edge over them that will make your target audience come to you!
How Internet Marketing Can Help You Build Your Marketing Network
Adding a digital strategy to your internet network marketing plan can help you build an audience for your business on the web through social media, videos, content marketing, infographics, email etc. However, building the network itself goes well beyond basic online prospecting.
The Small Business Guide to Local Search Optimization
Local search optimization is one of the easiest ways to gain repeat customers for your business because you can target your regional area. Many small businesses are so preoccupied with expanding their market beyond their local presence that they often overlook the potential gold mine they’re sitting on.
Maximize Your Content Traffic with Google Related Searches
If you own or operate a business, then you already know how important search engine optimization (SEO) is to your success. While you may have done your research, here’s one aspect you may have overlooked: Using Google related searches to drive more traffic to your website.
5 Best Sales Tips We Can Learn From Michael Scott
Yes, The Office is just a comedic show, but if we dive a little deeper into the characters, we can actually learn some valuable business lessons. Through his laughable personality, Michael Scott of Dunder Mifflin, Scranton branch, gives us the best sales tips for business.
What SERP Personalization Does for Manufacturing SEO
Search engine optimization (SEO) is facing new challenges in the age of personalization. As the modern online consumer begins to demand more personalized service from the companies they patronize, the idea of a personalized SEO SERP is becoming more prevalent.
11 On Page SEO Factors You Need to Pay Attention To
The point of having an internet presence is to help and educate searchers on your business, your topic, or your industry. But, before your content can reach out to a viewer, they need to be able to find your content page. That’s where on page SEO factors come into the picture.