If you’re feeling lost when it comes to content writing, you’re not alone. If you’re thinking about starting some content development of your own, which we highly recommend, you need to go into it following these 8 content writing guidelines.
Digital Marketing
Why Building Links is the Easiest Way to Boost SERP Rank
If you’re frazzled and frustrated looking for a dependable method on how to boost your SERP ranking, look no further than building links! Building links is one the of the easiest (and most dependable) SEO SERP ranking factors that never changes!
How and Why You Need to Link Google Ads and Analytics
If you’re using Google AdWords to increase your visibility in SERPs, you need a way to check if those ads are effective. You can link your AdWords and Analytics accounts together to ensure you’re getting the most from your marketing efforts.
How to Improve Your Domain Authority and Page Authority Rank
There are two ranking factors that give a sense of how a site might rank, they are: domain authority and content. You need both to rank well and to maintain a high position in the SERPs. But what is domain authority of a website vs quality page authority?
The Indisputable Niche Marketing Strategy for Expansion
When business is lean, many business owners consider branching out and expanding brand and services to attract more customers. I’m here to tell you not to. Nothing could be worse for your small business success than spreading yourself too thin. Your niche marketing strategy needs to go deep, not wide!
15 Ways to Improve Customer Experience in Manufacturing
It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to convert could disappear forever.
How Internet Marketing Can Help You Build Your Marketing Network
Adding a digital strategy to your internet network marketing plan can help you build an audience for your business on the web through social media, videos, content marketing, infographics, email etc. However, building the network itself goes well beyond basic online prospecting.
3 Content Types: Understanding Your Content Marketing Options
Many small businesses still aren’t publishing content, regardless of how much emphasis is placed on it. A few major reason for this is a lack of understanding content marketing, what content actually is, and the lack of an action plan to implement it. Before you click away let me tell you some things you don’t know:
The Small Business Guide to Local Search Optimization
Local search optimization is one of the easiest ways to gain repeat customers for your business because you can target your regional area. Many small businesses are so preoccupied with expanding their market beyond their local presence that they often overlook the potential gold mine they’re sitting on.
5 Common SEO Misconceptions That Still Exist
There are many SEO misconceptions about how to rank best on SERPs because SEO is always changing and new algorithms are always altering ranking criteria.
Here are five of the most common SEO misconceptions I often hear:
The 5 Cs: Your Guide to Online Small Business Success
There are a lot of articles out there about how you can achieve small business success. If we go back to the basics, business is about people and if you want to achieve small business success online, you need to keep people in the center of your marketing sphere.
How to Build a Good Online Reputation as a Small Business
For any small business, learning how to build a good online reputation is paramount. While this statement is certainly nothing new, the mediums by which your potential customers perceive this reputation have changed.
11 On Page SEO Factors You Need to Pay Attention To
The point of having an internet presence is to help and educate searchers on your business, your topic, or your industry. But, before your content can reach out to a viewer, they need to be able to find your content page. That’s where on page SEO factors come into the picture.
How to Increase Page CTR (The Little Things You Forgot to Do)
How many times have you received an email promising increased search engine rankings for your website in the last month? The main question many people have is how to increase page CTR? The answer can be a number of different things, but the end result is providing the user with what they are looking for.
Balancing Visuals and Content in Website Creativity
Website creativity is important and can boost your website’s ranking and performance. Just don’t let website creativity get in the way of your users’ experiences.
17 Free Tools for Your Small Business On a Budget
The internet has provided several free tools for small business online success. When money is tight, we often look for the cheapest price, but many times that means also compromising on quality. Not so anymore!
10 Tips to Stay a Competitive Salesperson in the Digital Age
There’s no doubt that there has never been a more competitive time to be a salesperson than in the current digital age. However, that doesn’t mean that you’ll be put out of business as there are a number of steps you can take to stay above your competition. Below, are a few tips that we suggest for building a digital sales strategy to stay a competitive salesperson for the new year.
15 Ways Small Business Can Build Brand Value on the Web
Building value for your brand is a never-ending process. By creating an effective web presence, you will be able to build a solid brand to be proud of.
5 Reasons Content Is Essential For Manufacturing Marketing Plans
Create your manufacturing marketing plan using relevant and significant content to increase your ROI and build trust with your target audience.
5 Ways To Turn Big Data Into Marketing Data
Big Data will become a part of every company’s marketing data going forward. Embrace this trend and reap the benefits. Turn big data into marketing data.
7 Common Website Design Mistakes You’re Making
Web design is an ever evolving field, and with that comes common website design mistakes. Your website design affects user search-ability and visibility as well as its effectiveness in drawing in customers. A poorly constructed and designed website can create a frustrating shopping experience for your customers.
The Complete UTM Parameter Building Guide
If you’re spending valuable resources on creating rich content and marketing campaigns, you’ll want to know if your investment was worth it. You need to know if the strategies you’re using are actually working for you and not against you.
Let me introduce you to UTM parameters and why you need them for your business!
How to Research Long Tail Keywords for Your Small Business Niche
Trying to rank well for generic keywords won’t cut it. You need to learn how to research long tail keywords and implement them on your web pages if you want your content to be found online.
How to Optimize Your PDF Documents for SEO
PDF documents are often a neglected form of content based on the misconception that they’re not SEO friendly. If you’re wondering how you can optimize your PDFs for online search or you’re wondering why your existing PDFs aren’t gaining your website any traffic, stick around and keep reading!
How to Get Started with SEO and Keyword Research
SEO and keyword research is an involved process that does require know-how and dedication, so if you’re new to SEO it can be a little intimidating. There are essential keyword SEO guidelines that need to be followed if you want your web pages to rank well. But, don’t worry! It’s harder than it sounds.
How to Rid Your Website of Negative Backlinks (Why it Matters)
Competitive research (as it relates to Search Marketing) is defined as the study of how your competitors optimize their websites for search engines. One area that’s extremely important to website health is being aware of your website’s backlinks and how to deal with any negative backlinks you acquire.
101 Guide to Creating a Target Audience Marketing Index
The secret to having and sustaining a small business is informed target audience marketing. If you don’t know who your customers are or what they are interested in, you will waste a lot of money advertising to the wrong people.
Selecting Keywords for SEO (Long Tail and LSI Keywords)
Search Engine Optimization (SEO) is a complex topic that involves every aspect of your site. If your website and web pages are going to be successful, you need to be selecting keywords for SEO. Here are some of the best practices that you can follow when it comes to conducting keyword research:
How to Create a 12 Month Digital Marketing Content Strategy
Because small business’ customers are continuously changing, small businesses must change marketing tactics as well. A solid digital marketing content strategy has become the best way for small businesses to increase their organic search rankings.