In the world of business, especially small/medium size business, there are very few things that are set in stone. Of the things that are, even fewer are in the category of “indisputably needed to succeed”. Key performance indicator (KPI) measurement is essential to plan, track, and achieve your goals.
Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract traffic to...
Implementing a simple, clean website design is critically important for a modern day small business. It can be too easy to lose prospects and customers in the details, rather than bringing them smoothly along the funnel. Take a look at the article below to learn some...
How do you know if a domain name change is the right move for your small business? Take a look at the points below to help you determine what the best move is for your business and your customers’ success:
One of the most important areas of online marketing that many small businesses struggle with is content creation and management. There are actually a lot of high quality, time-saving, and free content management tools out there you can use to cut costs!
If you’re a small business just starting out, you may be wondering if you even need a website. There are several benefits of having a website for your small business! Still undecided? I’ll prove it to you.
The importance of small business branding cannot be overstated. What message are you sending to your target audience? Let’s break down some easy ways you can develop a solid brand for your small business that will get your target audience talking!
Your old website is driving prospects and customers away, instead of attracting them. You need to invest in modern website design elements on your website if you if you want to make it long term as a small business.
Are you a small business farmer who’s yet to jump on the digital marketing train? Modern digital marketing practices are what small farmers can rely on to remain relevant in today’s economy.
Do you want to know how to generate more leads from your website? With that in mind, here are four best ways to optimize your small business website for lead generation and the number #1 best way to track those lead conversions.
What’s your small business value proposition? If you don’t know what’s special about your small manufacturing business and you don’t proudly declare and market that “thing” on your website, your business won’t be able to grow.
Google AdWords works for small business! AdWords increases a small business’ ability to rank well, gain web traffic, target specific searchers and so much more! In this article, I’ll give you four reasons why Google AdWords works for small businesses and then some tips to help you start!
I’m going to share with you how you can leverage small business blog guest posting as a specialty manufacturer to drive more traffic to your specialty, small business today!
Using user generated content (UGC) is a great way to take your small business marketing to the next level. Below are 3 tips on how to use user generated content for your small business:
Client case studies allow you to easily show off some of your best accomplishments to help you attract more of your ideal customers! Here’s a quick and easy outline you can use to help you nail down a great client case study you can publish on your website:
User experience needs to be your primary focus when creating, redesigning, and updating your small business ecommerce website. Check out the following comprehensive list of ecommerce tips you can use for your small business!
A website redesign for your small business is an essential part of any successful online marketing strategy. To stay competitive, you need to meet the technological demands and standards of the modern internet.
So who is Cazbah? Cazbah is an internet marketing company, providing online marketing services for small businesses with the online presence they need to succeed and compete online.
A lot of new and veteran small business alike don’t really know where to start when deciding to implement a PPC strategy. So how do you decide if PPC advertising is right for you? Check out the following Q&As from our Director of Customer Services where he explains what PPC Advertising is and how it’s used.
The best website structure for SEO is using a simple navigation and page layout to draw and retain visitors to your small business, ecommerce website. If you’re wondering what this entails and how it can help you increase your customer conversion rate, stay with me.
So many of us are caught up with new technologies and ways of conducting business that we forget there’s even another way. But, the best way to attract new customers to your small business is to prioritize personal communication methods with them.
Oftentimes I work with clients that have prioritized content creation on their website, but are only asking about long tail keyword research after the fact. Long tail keyword research needs to dictate content, not just supplement it.
Writing engaging and high traffic content is always a challenge. It’s even more difficult if your topic seems a little boring. However, every web page is important and is capable of driving organic traffic to your website, no matter what the topic is!
An effective and fully-functional website is perhaps the best selling resource your small business will ever have. Website development for your small business needs to be a top priority always! Small businesses can’t afford to lose out simply because they didn’t take the time to invest in quality web design.
74% of small businesses do NOT use e-commerce to transact business on their website! But, many of them also don't use an online lead management tool either, and that's where the problem occurs. It's great when we get a customer who has an ecommerce site because it's...
Reviewing your website’s analytics not only allows you to track the internet marketing metrics of your website, but doing so is also vital to understanding your online audience. Of the many metrics provided, the one that seems to be the most misunderstood is bounce rate in Google Anlaytics.
Loss of rank is often the first conclusion small business owners jump to when outcomes don’t go their way online. But, it typically has nothing to do with a web site traffic problem. So what are some of the typical reasons for losing traffic on a site and how do you fix them? Stay with me!
One of the hardest, and most inconvenient, aspects of writing long form blog posts is finding that large chunk of time to sit down, research, and write. The solution to this predicament is “the skyscraper technique”. Don’t know what that is? Keep reading!
Gurus, marketing leaders, and top internet brands have all published article upon article on the best SEO techniques out there. Bu, these tips are all the same. Instead of making you search the wide web and comparing articles, I thought I’d list the BEST (and most effective) SEO tips and techniques here for you.
If a new user comes to your website and is unfamiliar with your brand and what you do, where do you think they’ll go? Your “about us” or “our story” page! But how do you write an “About Us” page that doesn’t sound boring or vain? Follow the steps below to craft the perfect “About Us” narrative for your website!
Maintaining steady web traffic is an uphill battle. It seems every time you’ve got the formula figured out, a Google update occurs that throws your process to get website traffic for a loop. Here are the 3 main reasons you’re losing visitor traffic and how to fix it!
The challenge for many small businesses is finding the resources of content generation. Luckily for your customers, you already have that meaningful information. Start looking for the content in your own company! Here are some tips to start the ball rolling on your content generation strategy:
Maybe the name Cazbah sounds familiar to you for some reason, but I promise you the business wasn’t simply named after a song or movie reference. A lot of research and development went into naming the business as it’s known today.
So, how’d Cazbah get it’s name? Stay tuned.