Digital Marketing

What Is E-E-A-T and Why Does It Matter for Your Website?

What Is E-E-A-T and Why Does It Matter for Your Website?

If you’ve come across the term "E-E-A-T" in the world of digital marketing, you might be wondering: What is E-E-A-T, and how does it impact my website? E-E-A-T stands for: Experience: The skills or knowledge someone or an organization possesses. Expertise: The depth...

What Is Cazbah & How Did We Get Our Start?

What Is Cazbah & How Did We Get Our Start?

What is a "Cazbah"? We get asked all the time, “Where did you guys come up with the name Cazbah?” It certainly wasn’t something that we just stumbled upon. We put quite a bit of research and thought into our brand, which is what good branding requires. First, we...

How Can Small Businesses Use AI Content Wisely?

How Can Small Businesses Use AI Content Wisely?

The increase in AI written content is no secret to the digital marketing industry, especially for small businesses. It seems easy enough to type a prompt like “write a blog post for a small manufacturing company”, post the AI content to the website, and call it done....

How to Crisis Proof Your Manufacturing Marketing Strategy

How to Crisis Proof Your Manufacturing Marketing Strategy

Market uncertainty, shifting buyer behavior, and longer B2B sales cycles make it essential for manufacturers to build a stronger manufacturing marketing strategy before the next disruption affects lead flow. Manufacturers face many forms of disruption, including...

5 Tips to Optimize Your Title Tag and Meta Description

5 Tips to Optimize Your Title Tag and Meta Description

Every once in a while I get a customer who thinks their title tag and meta description on their website IS SEO (search engine optimization). Optimizing your title title and description is a part of SEO, but it’s so much more than that.  There are plenty of other...

4 Tips to Create Great Web Content That Doesn’t Suck

4 Tips to Create Great Web Content That Doesn’t Suck

Have you ever been pulled into a conversation with someone who just drones on and on with their story with no end in sight? You've given your customary "uh huhs" and "wow, that's crazy", but they just keep on talking. So, you zone out and put your mind on auto-pilot,...

5 Tips to Create the Best CTA Button Design

5 Tips to Create the Best CTA Button Design

 Implementing an optimized call to action button design is an essential part of converting a web visitor into a customer. Here’s a list of call to action (CTA) development opportunities you probably missed along the way:

How to Boost Your Quality Score in Google Ads

How to Boost Your Quality Score in Google Ads

If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re trying to rank...