Discover why a website is crucial for small business success and how it can drive growth, enhance credibility, and attract more customers.
Content Marketing
How Content Marketing is Changing the Game for Small Business
I’ve been working in the Content Marketing field for a few years now and more and more I see small business owners struggling to juggle all their demands and determine what is actually a priority for their website. The bottom line is, content marketing is important...
5 Ways to Gain More Twitter Followers as a Small Business
Twitter is an increasingly popular platform that businesses are taking advantage of. In fact, 82% of B2B content marketers used Twitter for organic content marketing in the last 12 months, according to Hootsuite. If you already have a twitter account created for your...
How to Appear in a Google Answer Box When You’re a Small Business
Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle for site...
4 Tips to Create Great Web Content That Doesn’t Suck
Have you ever been pulled into a conversation with someone who just drones on and on with their story with no end in sight? You've given your customary "uh huhs" and "wow, that's crazy", but they just keep on talking. So, you zone out and put your mind on auto-pilot,...
The Easy Way to Make Your PDF Crawable and SEO Friendly
Quite often, I receive new clients who come to Cazbah right after working with another marketing company. In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I see remnants of a...
The “4 Vs” of Content Marketing: Knowing Google Semantic Search
There are so many content creation marketing avenues to work on and optimize your organic and paid marketing strategies, that it can sometimes seem overwhelming. Look at the big picture to see if you're achieving your main content goals, and not focusing on one...
Digital Marketing Trends in 2019 That’ll Still be Relevant in 2020
With the ever-evolving landscape of available tools and techniques, business people are required to keep up with the current trends on an almost daily basis. Check out these digital marketing trends in 2019 that you can carry into 2020 going forward.
Should You Use Pinterest for Your Small Business Marketing?
Pinterest isn’t new to the social media scene, but many small retail businesses are still undecided if using Pinterest for small business marketing is worth the effort. That’s a fair question and it’s definitely a question you should be asking. Pinterest could be the social media platform you’ve been looking for to marketing your small retail business!
How to Start Guest Posting as a Small Business Specialty Manufacturer
I’m going to share with you how you can leverage small business blog guest posting as a specialty manufacturer to drive more traffic to your specialty, small business today!
3 Ways to Maximize the Benefit of User Created Content
Using user generated content (UGC) is a great way to take your small business marketing to the next level. Below are 3 tips on how to use user generated content for your small business:
How to Setup a Twitter Account for Your Small Business
85% of small to medium-sized businesses use Twitter as a customer service platform. I’ll show you how to setup a Twitter account for your small business and give you some Twitter best practices to help get you started too!
3 SEO Tips for Small Business Websites You Can Use Today
Many small business will seek out the easiest and fastest way to optimize their site in order to move on. However, the small businesses that take their route will end up paying for it later. Long story short, good SEO for small business websites takes time.
6 Shockingly Free Online Image Websites You Actually Want to Use
Web images. Everyone needs ‘em, but not everyone knows where to find them. More often than not, it’s a stretch to find both public domain and free online image websites that small businesses can access. That’s why we’ve done it for you! Browse through this list to find the free online image website that works for you!
5 Inbound Marketing Website Design Steps for Small Business
Your customers want to have in-depth, informative conversations and interactions with you and your business. What they don’t want is to become another faceless customer in your contact list. This is where inbound marketing website design comes into play.
7 SEO and Website Design Tips for Every Small Business
You need to concentrate on the “little things” for your small business like search engine optimization, user friendly website design, and optimized page content if you want to gain the lead in the long run. Check out these 7 easy SEO and website design tips that you can implement right now!
Do Long Tail Keyword Research to Maximize Your Web Traffic
Oftentimes I work with clients that have prioritized content creation on their website, but are only asking about long tail keyword research after the fact. Long tail keyword research needs to dictate content, not just supplement it.
Create an Effective Infographic Marketing Campaign in 4 Steps
In today’s fast paced world, your content marketing methods need to always be evolving to keep up with viewer patterns and demands. Learning how to create an effective infographic (with a few special steps later on) is how you can dominate the content in your niche. Interested? Read on to get the whole picture!
How to Drive Organic Traffic to Your Most Boring Web Pages
Writing engaging and high traffic content is always a challenge. It’s even more difficult if your topic seems a little boring. However, every web page is important and is capable of driving organic traffic to your website, no matter what the topic is!
Skyrocket Your Web Traffic With the Skyscraper Technique
One of the hardest, and most inconvenient, aspects of writing long form blog posts is finding that large chunk of time to sit down, research, and write. The solution to this predicament is “the skyscraper technique”. Don’t know what that is? Keep reading!
The Best Tips for SEO if You Want to Rank Well in 2022
Gurus, marketing leaders, and top internet brands have all published article upon article on the best SEO techniques out there. Bu, these tips are all the same. Instead of making you search the wide web and comparing articles, I thought I’d list the BEST (and most effective) SEO tips and techniques here for you.
Destroy Writer’s Block With These Blog Content Ideas
When it comes to coming up with new blog content ideas to post, it isn’t always a cake walk. And unless you’re already writing on a regular basis, most employees and owners alike don’t know where to begin…especially when the writer’s block sets in.
A Beginners Guide to Blogging and Content Marketing
In the world of internet marketing, blogging and content marketing are almost synonymous terms. It’s one of the best ways to build awareness about your company, improve your organic search engine rank, and create connections with business prospects.
Quality vs Quantity: How Often to Post on Social Media
There is disagreement over how often to post on social media and business websites. Some say the more you have the better chance they’ll find you, and other’s stick to the saying “less is more”. However, one belief every good marketer has in common is that all content published must be of good quality.
5 Tips on Content Generation for Small Business Websites
The challenge for many small businesses is finding the resources of content generation. Luckily for your customers, you already have that meaningful information. Start looking for the content in your own company! Here are some tips to start the ball rolling on your content generation strategy:
8 Content Writing Guidelines to Get You Out of the Woods
If you’re feeling lost when it comes to content writing, you’re not alone. If you’re thinking about starting some content development of your own, which we highly recommend, you need to go into it following these 8 content writing guidelines.
7 Email Marketing Strategies for a Successful Small Business
Email marketing is an excellent way to get a hold of customers and generate new business leads. But many small businesses fall into common bad practices in their hurry to make connections. Here are some of the best email marketing strategies that will come in handy to...
How Internet Marketing Can Help You Build Your Marketing Network
Adding a digital strategy to your internet network marketing plan can help you build an audience for your business on the web through social media, videos, content marketing, infographics, email etc. However, building the network itself goes well beyond basic online prospecting.
3 Content Types: Understanding Your Content Marketing Options
Many small businesses still aren’t publishing content, regardless of how much emphasis is placed on it. A few major reason for this is a lack of understanding content marketing, what content actually is, and the lack of an action plan to implement it. Before you click away let me tell you some things you don’t know:
5 Questions That Inspire Better Content Ideas
Luckily for us all, not all content ideas need to be long articles. You have options and access to fresh content ideas. Writing is a creative process, so don’t feel like you need to fit into certain constraints to make your content marketing plan work.
Topic Clusters and Pillar Pages: The Newest Face of SEO
If there’s one lesson you learn after a short time in the game it’s that SEO always changes. Though keep in mind that quality content never goes out of fashion. It’s the manner in which the content is presented that often changes. So what’s the update this year? Topic clusters gathered around pillar pages.
The 5 Cs: Your Guide to Online Small Business Success
There are a lot of articles out there about how you can achieve small business success. If we go back to the basics, business is about people and if you want to achieve small business success online, you need to keep people in the center of your marketing sphere.
How to Build a Good Online Reputation as a Small Business
For any small business, learning how to build a good online reputation is paramount. While this statement is certainly nothing new, the mediums by which your potential customers perceive this reputation have changed.