There are two ranking factors that give a sense of how a site might rank, they are: domain authority and content. You need both to rank well and to maintain a high position in the SERPs. But what is domain authority of a website vs quality page authority?
Social media is a part of many people’s everyday lives and LinkedIn is especially a favorite for many business professionals. Social Media Marketing (SMM) is a great way for you to get more involved with prospects and customers online to grow your marketing network.
Here are 6 tips to help you boost your LinkedIn Marketing Strategy:
It seems like we never have enough time. But, a simple restructuring of the day can help us master time management in the workplace. We can take the time to transform our circumstances to prioritize time management in the workplace and see it’s positive effects.
When business is lean, many business owners consider branching out and expanding brand and services to attract more customers. I’m here to tell you not to. Nothing could be worse for your small business success than spreading yourself too thin. Your niche marketing strategy needs to go deep, not wide!
It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to convert could disappear forever.
There are a few essential things prospects need before they hand over the plastic. Your website is generally the first encounter a prospect will have with your business, so it’s essential that it is optimized to facilitate the customer purchase decision process.
SMART goals for business help give specific direction and action to help you achieve your small business goals. Taking action is the only way to overcome your fear of failure, and implementing SMART goals is the battle plan you need to succeed.
Growing your small business as an entrepreneur can be challenging if you’re not sure where to start. However, once you develop a solid and researched plan to achieve business growth, you can move forward confidently into your specific market. Here are the 4 essential components you need to grow your small business:
Don’t put all your eggs in one basket. Don’t be over eager to invest in solely one marketing strategy, channel, or method. If one of your main systems fail, you need to have other outlets you can turn to to stay afloat, that’s why you you need to use multi channel marketing.
Adding a digital strategy to your internet network marketing plan can help you build an audience for your business on the web through social media, videos, content marketing, infographics, email etc. However, building the network itself goes well beyond basic online prospecting.
Many small businesses still aren’t publishing content, regardless of how much emphasis is placed on it. A few major reason for this is a lack of understanding content marketing, what content actually is, and the lack of an action plan to implement it. Before you click away let me tell you some things you don’t know:
There are many SEO misconceptions about how to rank best on SERPs because SEO is always changing and new algorithms are always altering ranking criteria.
Here are five of the most common SEO misconceptions I often hear:
Knowing how to respond to negative feedback from a customer, whether it comes in the form of online reviews, comments, emails etc, isn’t always easy to handle. Here are 6 ways you can make the best of negative feedback:
I have a degree in Anthropology and a certification in Applied Business Anthropology and I work for an internet marketing small business. The breadth of anthropology provides anthropologists with a variety of rare and desired skills, equipping them for the business world.
It’s no secret that digital technology is dominant in our lives. We’re always checking emails, posting to social media, watching movies, or doing research and all the while, we’re increasing our blue light exposure. We need to learn how to live healthily, as much as possible, with harmful blue light exposure.
If there’s one lesson you learn after a short time in the game it’s that SEO always changes. Though keep in mind that quality content never goes out of fashion. It’s the manner in which the content is presented that often changes. So what’s the update this year? Topic clusters gathered around pillar pages.
There are a lot of articles out there about how you can achieve small business success. If we go back to the basics, business is about people and if you want to achieve small business success online, you need to keep people in the center of your marketing sphere.
For any small business, learning how to build a good online reputation is paramount. While this statement is certainly nothing new, the mediums by which your potential customers perceive this reputation have changed.
If you own or operate a business, then you already know how important search engine optimization (SEO) is to your success. While you may have done your research, here’s one aspect you may have overlooked: Using Google related searches to drive more traffic to your website.
Yes, The Office is just a comedic show, but if we dive a little deeper into the characters, we can actually learn some valuable business lessons. Through his laughable personality, Michael Scott of Dunder Mifflin, Scranton branch, gives us the best sales tips for business.
The reputation of any small business can mean the difference between a booming business or a going-out-of-business sign on the door. These reputation management tools will help you maintain your brand name on the web and build your customer relations.
The point of having an internet presence is to help and educate searchers on your business, your topic, or your industry. But, before your content can reach out to a viewer, they need to be able to find your content page. That’s where on page SEO factors come into the picture.
SEO competitive analysis is important and beneficial to your business no doubt, but not when it’s done out of fear in panic mode. Make sure your conducting competitive SEO research in the right manner for the right reasons!
I’m a baseball fan and I have been all my life. Once I started working in a business office, I realized the approaches I learned on the field made for good employee skills and had a lot of overlap with business-world ideals. Here are 5 good employee skills I learned from baseball:
Starting and then sustaining a small business in today’s global market isn’t easy. You’ve done something that many others have not been able to do. Learning how to find your business niche is the first step in having a successful small business.
In the modern business landscape, effective companies understand that they are in competition for elite talent just as much as prospective employees are fighting for a good job. Focusing on corporate culture development will help you attract, and also retain talented employees.
The internet has provided several free tools for small business online success. When money is tight, we often look for the cheapest price, but many times that means also compromising on quality. Not so anymore!
Maybe you hate public speaking. Maybe you don’t feel like you have enough time to prepare. Or, maybe you don’t feel you are an expert in the topic you are having to present upon. No matter the reason you’re feeling anxious, you can still present a great presentation by simply following and practicing these six skills.
Dotcom mania swept our nation like gold fever, with a similar net effect. So, everyone’s creating websites, but who’s there to serve their internet marketing needs? This is where internet marketers come in with B2B prospecting methods.
Recently, we’ve seen a shift away from the “individual” in the workplace being replaced by the “group”. Small businesses need to focus on improving collaboration in the workplace and taking the necessary steps to build the most effective teams.
There are many reasons why businesses aren’t blogging today, and the number one reason I hear is that people just don’t have the time.Everyone has a concern as to why that “can’t”, but what if you could change the way you completed the task? Take full advantage of your voice with talk to text dictation apps!
Data privacy is one of the hottest topics of the moment. With cyber attacks happening on a daily, weekly, and monthly basis, it’s more important now than ever to protect your company’s info. Read on to discover how to prepare for a cyber attack and how to recover from one as well.
Simply put, transparency creates trust, a value vitally important in the business world. If you want to grow, your company core values need to be based on business transparency.