Do you want to know how to generate more leads from your website? With that in mind, here are four best ways to optimize your small business website for lead generation and the number #1 best way to track those lead conversions.
Business Strategy
What’s Your Small Manufacturing Business’ Value Proposition?
What’s your small business value proposition? If you don’t know what’s special about your small manufacturing business and you don’t proudly declare and market that “thing” on your website, your business won’t be able to grow.
4 Reasons Google Ads Works for Small Business
Google AdWords works for small business! AdWords increases a small business’ ability to rank well, gain web traffic, target specific searchers and so much more! In this article, I’ll give you four reasons why Google AdWords works for small businesses and then some tips to help you start!
How to Start Guest Posting as a Small Business Specialty Manufacturer
I’m going to share with you how you can leverage small business blog guest posting as a specialty manufacturer to drive more traffic to your specialty, small business today!
3 Ways to Maximize the Benefit of User Created Content
Using user generated content (UGC) is a great way to take your small business marketing to the next level. Below are 3 tips on how to use user generated content for your small business:
Ecommerce Tips for Small Businesses: Prioritize User Experience
User experience needs to be your primary focus when creating, redesigning, and updating your small business ecommerce website. Check out the following comprehensive list of ecommerce tips you can use for your small business!
Your Small Business Needs a Website Redesign Now
A website redesign for your small business is an essential part of any successful online marketing strategy. To stay competitive, you need to meet the technological demands and standards of the modern internet.
Cazbah: The Online Marketing Service for Small Business
So who is Cazbah? Cazbah is an internet marketing company, providing online marketing services for small businesses with the online presence they need to succeed and compete online.
PPC Advertising Explained: What it is and How it Works (Q&A)
A lot of new and veteran small business alike don’t really know where to start when deciding to implement a PPC strategy. So how do you decide if PPC advertising is right for you? Check out the following Q&As from our Director of Customer Services where he explains what PPC Advertising is and how it’s used.
How to Create Customer Satisfaction Surveys for Your Small Business
Small businesses need to learn the best practices for how to create a customer survey. Afterall, if you’re customers aren’t happy with your small business, they’ll leave! Check out these 6 tips on how to create a thorough customer satisfaction survey that will get you the answers you’re looking for:
10 Best Ways to Increase Organic Traffic to Your Small Business Website
Every small business entrepreneur wants to attract more traffic, but oftentimes they’ll exhaust themselves in the process There are so many ways to attract more website traffic and in this article we’ll look at the 10 BEST ways to increase organic traffic to your small business website that actually work!
Every small business entrepreneur wants to attract more traffic, but oftentimes they’ll exhaust themselves in the process There are so many ways to attract more website traffic and in this article we’ll look at the 10 BEST ways to increase organic traffic to your small business website that actually work!
Rich Snippets: The Guide to SEO for Industrial Manufacturing
Rich snippets are an essential component of search engine optimization (SEO) for industrial manufacturing retailers. Rich snippets are a great SEO tool for small business industrial manufacturers because it highlights your page results and separates you from your competitors. Let’s get started!
3 Best Ways to Attract New Customers That You Probably Forgot
So many of us are caught up with new technologies and ways of conducting business that we forget there’s even another way. But, the best way to attract new customers to your small business is to prioritize personal communication methods with them.
Do Long Tail Keyword Research to Maximize Your Web Traffic
Oftentimes I work with clients that have prioritized content creation on their website, but are only asking about long tail keyword research after the fact. Long tail keyword research needs to dictate content, not just supplement it.
How to Drive Organic Traffic to Your Most Boring Web Pages
Writing engaging and high traffic content is always a challenge. It’s even more difficult if your topic seems a little boring. However, every web page is important and is capable of driving organic traffic to your website, no matter what the topic is!
Why Small Businesses Need Online Lead Management Tools
74% of small businesses do NOT use e-commerce to transact business on their website! But, many of them also don't use an online lead management tool either, and that's where the problem occurs. It's great when we get a customer who has an ecommerce site because it's...
How to Write an “About Us” Page that Captivates Your Prospects
If a new user comes to your website and is unfamiliar with your brand and what you do, where do you think they’ll go? Your “about us” or “our story” page! But how do you write an “About Us” page that doesn’t sound boring or vain? Follow the steps below to craft the perfect “About Us” narrative for your website!
Improve Your Mobile Page Speed Now (With 9 Free Tools)
Having a website that prioritizes mobile page speed is increasingly important. But, if you do want to grow your business, you absolutely need to optimize for mobile search.
Not a pro? Not to worry! The following list of tools and tips will help you make sure your website and webpages are optimized for mobile search.
A Beginners Guide to Blogging and Content Marketing
In the world of internet marketing, blogging and content marketing are almost synonymous terms. It’s one of the best ways to build awareness about your company, improve your organic search engine rank, and create connections with business prospects.
Your Traffic is Declining for These 3 Reasons…
Maintaining steady web traffic is an uphill battle. It seems every time you’ve got the formula figured out, a Google update occurs that throws your process to get website traffic for a loop. Here are the 3 main reasons you’re losing visitor traffic and how to fix it!
5 Tips on Content Generation for Small Business Websites
The challenge for many small businesses is finding the resources of content generation. Luckily for your customers, you already have that meaningful information. Start looking for the content in your own company! Here are some tips to start the ball rolling on your content generation strategy:
How to Use Google Search Console to Boost Your Traffic
If you’re going to make it online, you need to make sure your optimizing your website for valuable keywords. But, where most people start to fall off is checking the effectiveness of their keywords. Are your pages being found under the keywords you chose to optimize for? Do you know how to use Google Search Console?
8 Content Writing Guidelines to Get You Out of the Woods
If you’re feeling lost when it comes to content writing, you’re not alone. If you’re thinking about starting some content development of your own, which we highly recommend, you need to go into it following these 8 content writing guidelines.
How and Why You Need to Link Google Ads and Analytics
If you’re using Google AdWords to increase your visibility in SERPs, you need a way to check if those ads are effective. You can link your AdWords and Analytics accounts together to ensure you’re getting the most from your marketing efforts.
How to Improve Your Domain Authority and Page Authority Rank
There are two ranking factors that give a sense of how a site might rank, they are: domain authority and content. You need both to rank well and to maintain a high position in the SERPs. But what is domain authority of a website vs quality page authority?
The Indisputable Niche Marketing Strategy for Expansion
When business is lean, many business owners consider branching out and expanding brand and services to attract more customers. I’m here to tell you not to. Nothing could be worse for your small business success than spreading yourself too thin. Your niche marketing strategy needs to go deep, not wide!
15 Ways to Improve Customer Experience in Manufacturing
It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to convert could disappear forever.
3 Actions to Accelerate the Customer Purchase Decision Process
There are a few essential things prospects need before they hand over the plastic. Your website is generally the first encounter a prospect will have with your business, so it’s essential that it is optimized to facilitate the customer purchase decision process.
How Internet Marketing Can Help You Build Your Marketing Network
Adding a digital strategy to your internet network marketing plan can help you build an audience for your business on the web through social media, videos, content marketing, infographics, email etc. However, building the network itself goes well beyond basic online prospecting.
3 Content Types: Understanding Your Content Marketing Options
Many small businesses still aren’t publishing content, regardless of how much emphasis is placed on it. A few major reason for this is a lack of understanding content marketing, what content actually is, and the lack of an action plan to implement it. Before you click away let me tell you some things you don’t know:
5 Common SEO Misconceptions That Still Exist
There are many SEO misconceptions about how to rank best on SERPs because SEO is always changing and new algorithms are always altering ranking criteria.
Here are five of the most common SEO misconceptions I often hear:
How to Respond to Negative Feedback From Customers
Knowing how to respond to negative feedback from a customer, whether it comes in the form of online reviews, comments, emails etc, isn’t always easy to handle. Here are 6 ways you can make the best of negative feedback:
Topic Clusters and Pillar Pages: The Newest Face of SEO
If there’s one lesson you learn after a short time in the game it’s that SEO always changes. Though keep in mind that quality content never goes out of fashion. It’s the manner in which the content is presented that often changes. So what’s the update this year? Topic clusters gathered around pillar pages.