Home Power Systems: Home Standby Generator Dealer

Focus:

Jim Swetman, founder of Home Power Systems, realized early on that his business could do more than provide home power generators to a local market. But to reach out beyond his area, he needed a state-of-the-art web presence. Working part-time developing Home Power Systems, Jim had a website created, but quickly learned that it would take more than a URL to drive traffic to his site.

As fate would have it, about the time Jim decided to go full-time with the business, he heard Cazbah give a presentation about successful online marketing strategies and the power of digital marketing. Just five months into his new venture, Jim signed up.

Solution:

Home Power Systems began using Cazbah early in 2004. Since that time, the company has grown exponentially. “Cazbah has helped our business grow tremendously,” commented Jim. “One of the first things that we did was to bring Cazbah on board. Interestingly enough, they encouraged us sell our home power generators online. That was never part of the original business plan. Because of their support and encouragement, we have been very, very successful,” he went on to say.

“Cazbah is a true business partner with Home Power Systems. They have invested the time to truly understand our business. It’s clear that they want us to succeed and that is exactly what Cazbah does for Home Power Systems,” Jim said.

Bottom Line:

It didn’t take Jim long to be sold on the value of Cazbah’s internet marketing solution to digital sales. After the new Home Power Systems website was up and running, Jim gained nearly $300,000 in online sales—in just six months!

Thanks to Cazbah, Home Power Systems finds itself within the top 10% in the nation for annual sales of Guardian Generac home standby generators. That’s an enviable position, considering the competition, after more than 11 years online.