More Leads. More Sales. – Cazbah Blog
All of us here at Cazbah are dedicated to helping you work through your challenges in Website Development, SEO, SEM, Analytics, Content Marketing, Email Marketing, Social Media, Sales Lead Generation and a host of other small business issues.
Below, you will find an archive of articles that we’ve written about these topics. We hope that they will provide answers to your questions and that you learn a thing or two about Cazbah, the Internet and how we help our clients generate more leads and more sales every day.
So you have a new product that is unlike anything else on the market. Your competition doesn’t really have the kind of product or technology you have and you want to shout it from the mountaintops. That is great, isn’t it? Yes it is. When I have customers who are...read more
Homepage Conversion Are you frustrated because not enough of your visitors convert to customers? Are you struggling to increase your homepage conversion? Have you tried every trick in the book? Is your web conversion rate still unimpressive? Well, don't give up just...read more
Choosing a Niche Market If you want to get the best results for your small business on the Web, you really should focus on niche marketing and become an expert in that niche. It's very difficult to succeed with Internet marketing if you go broad and wide. Defining...read more
3 Ways To Get And Keep Your Prospect's Attention Many small business owners have perfected solutions to problems that plague their customers. However, without a good marketing strategy it is difficult to attract the attention of a prospect, or maintain it, when they...read more
Ideation - Idea Innovation Ideation is a term that gets thrown around a lot these days. It’s a fairly recent addition to the marketing lexicon and can best be described, according to Webster as, “the capacity for, or the act of, forming or entertaining ideas. In his...read more
Content creation continues to be at the heart of many website issues for small businesses. Without quality content, a website is going to struggle to compete in the online marketplace. Considering the resources involved in either outsourcing or hiring in house content...read more
More and more small business owners are realizing that maintaining a strong online presence can be the key to taking their conversion rates from average to awesome. If you've recently drawn this conclusion, you may also have recognized that one of the most effective...read more
B2B Outside The Box 5 Simple Ways to Use Pinterest Effectively for B2B Marketing I was recently asked by a client whether Pinterest had any place in his B2B marketing plan. My first thought was “don’t waste your time.” However, I didn’t want to recommend against...read more
TWACKING is the equivalent to Twitter SPAMING, and is the quickest way to become un-followed, or UF’d, by pretty much everyone. The bottom line is, nobody wants to hear your sales pitch without getting to know you first.read more
I very seldom make open product recommendations but, in this case I’m going to make an exception. When we started the business over 16 years ago now, it was assumed that we would use QuickBooks as our financial platform. No problem there… If It Ain't Broke... Over the...read more