More Leads. More Sales. – Cazbah Blog
All of us here at Cazbah are dedicated to helping you work through your challenges in Website Development, SEO, SEM, Analytics, Content Marketing, Email Marketing, Social Media, Sales Lead Generation and a host of other small business issues.
Below, you will find an archive of articles that we’ve written about these topics. We hope that they will provide answers to your questions and that you learn a thing or two about Cazbah, the Internet and how we help our clients generate more leads and more sales every day.
In the world of business, especially small/medium size business, there are very few things that are set in stone. Of the things that are, even fewer are in the category of “indisputably needed to succeed”. Key performance indicator (KPI) measurement is essential to plan, track, and achieve your goals.read more
As a marketer, there is an ever increasing amount of channels and platforms available to display your content on. But, it's not always easy to find the correct content for each different social media platform. One of the most popular (and most effective)...read more
Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract...read more
Implementing a simple, clean website design is critically important for a modern day small business. It can be too easy to lose prospects and customers in the details, rather than bringing them smoothly along the funnel. Take a look at the article...read more
It is well known that Google's "Pigeon" update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though that update was...read more
The home page is no longer a gateway to your website, it’s now just one of multiple landing pages. Turn it into a page that offers value.read more
Are you questioning whether using Pinterest for your small business marketing is right for you? We have provided a guide and step by step instructions on how to create a Pinterest account, Pinterest pins, and Pinterest boards so you can see if it will fit your needs.read more
Marketing is a marathon, not a sprint. Online marketing takes hard, time-consuming work. So, how do you use online marketing strategies for small business website growth? Check out the next section!read more
Improving the online presence of your business website while continuing to optimize it for search engines is a daunting task. Here’s a list of five Google Analytics best practices to get you started using it to its full advantage:read more
A marketing plan is solely designed to generate new customers or new leads, right? Wrong! Let’s talk more about the purpose of, and how to create, a marketing plan for a small business so you can hit the ground running!read more