Why Is My Site Not Getting Organic Traffic?

by Kennedy Parker | Dec 27, 2024 | Analytics, Blog, Business Strategy, Content, Content Marketing, Google Algorithm, Google Analytics, Internet Marketing, Local SEO, SEO, Website Analytics

There are many reasons that your website may not be receiving organic traffic. Organic traffic is a crucial, cost-effective way to generate qualified leads for your business, often outperforming paid traffic in ROI. Below are some tips to help you identify and address...

3 Tips to Determine & Measure Your Small Business KPIs for 2025

by Kennedy Parker | Dec 5, 2024 | Analytics, Blog, Business Strategy, Buyer Personas, Buyer's Journey, Content Marketing, Digital Marketing, Manufacturing Marketing, Niche Marketing, Search Engine Optimization, SEO, Small Business, Website Analytics, Website Design, Website Development

With 2024 coming to a close, there is much to reflect on over the past 11  months. There have been a lot of challenges, changes, and opportunities that could have come up – and we aren’t even done with the year yet! That rasises the question – how do we...

How Can Small Businesses Use AI Content Wisely?

by Kennedy Parker | Oct 18, 2024 | Blog, Blogging, Business Strategy, Content, Content Marketing, Digital Marketing, eCommerce

The increase in AI written content is no secret to the digital marketing industry, especially for small businesses. It seems easy enough to type a prompt like “write a blog post for a small manufacturing company”, post the AI content to the website, and call it done....