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Dawn M. Smith

I've been working with small to medium size businesses, including Retail Stores, Service Offerings, Dealer & Distrubution, to increase their Search Engine Ranking, Visibility, Traffic & Sales growth online through Customized Internet Marketing Plans that include SEO (Search Engine Optimization), Email Marketing, Lead Generation Programs, Local Search Optimization, and more!

Niche Marketing: Retail (Store Front & Online), Service Based Lead Generation, Manufacturing, Dealer & Distribution, Non-Profit

Specialties: Marketing Influenced Revenue, Strategy & Business Process Management (BPM), Consumer Buying Patterns, Shipping Procedures, etc.

Machining Misconceptions Drive Me Crazy!

As a marketing consultant, all I can do is sit here and shake my head as I read one article after another about the manufacturing industry. Each one full of misconceptions – especially when it comes to machine shops. Machinists are often perceived as being slow...

Sing Cha-Ching with Email Marketing

A few months ago, I wrote a blog post explaining the benefits and best practices for email marketing campaigns. Of course, there is a wide variety of email campaigns these best practices should be applied to. Some campaign types include welcome emails, dedications,...

Communication Boundaries

Many professionals find that they spend more time at the office than they do at home.  This can often lead to a level of friendship being formed with coworkers, clients and others you may communicate with regularly.  Developing these sort of connections can be very...

Boost Your Bottom Line Organically

Almost every small to medium size business has a marketing plan with goals in place to help increase company revenue. These tactics often include various marketing strategies related to enhancing your website, content development, and email marketing campaigns, Google...

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