Updating your website with Cazbah Total Internet Marketing is an exciting and important process in your effort to attract more digital leads for your business.
Our website build process typically takes a few months, and during this time there are several proactive steps YOU – the Cazbah customer – can take to set the stage for the success of your online branding presence.
Below are Cazbah’s top five recommendations to prepare for your website launch effectively:
1. Assess what non-website warm and cold lead gen strategies you have right now.
Even as marketing has evolved to focus heavily on digital channels, traditional methods such as print advertising, radio and television spots, trade shows and exhibitions, and word-of-mouth remain valuable.
While your website is being built, spread the word that your new website will be up and running soon. Bonus points if this new website has e-commerce capabilities and will greatly improve the customer experience when ordering from you.
Ensure your branding is consistent across all marketing materials, from print ads to digital campaigns, to create a cohesive and professional image that aligns with your new website. With the “new, contemporary look” of your website comes a refined and finessed experience for YOUR own customers!
2. Internal appraisal of your lead nurturing process.
Before your website launches, assess how your team manages leads:
● Is it easy for customers to contact you?
● Do you have a dedicated email address for inquiries, and is it actively monitored?
● Who will be responsible for responding to leads generated through the website?
Cazbah websites include integrated contact forms through a plugin called Gravity Forms for an
easy way to capture and respond to leads. However, it’s critical to designate a specific team
member to monitor and follow up on inquiries promptly. Your internal processes should align
with the investment you’re making in your digital marketing efforts. Cazbah team members cannot reach out to your customer base on your behalf, for any reason.
Pro Tip:
If there are specific features you would like incorporated on your website check out our Portfolio of websites.
3. Assess your “digital assets” and their internal management.
Take an inventory of your digital resources, such as product or service photos, your company
logo, and other branded content:
● Are your images high-quality?
Can you access said images with ease internally? (You know whose computer or drive it’s saved to and aren’t tunneling through old emails to find it)
● Do you have your logo in multiple file formats such as .svg, .png, or .jpeg?
● Can you capture new photos of your team, products, or workspace as needed?
All of these are important questions to ask yourself while in the Cazbah site build process. Our build team will need any images you want to display on the website. The more photos you have the better, and the more “real” photos you have vs. stock images will improve the likelihood of leads to your website. While professional photography is ideal, modern smartphones can capture high-quality photos with proper lighting and framing.
4. Google your own name/address/phone number.
A strong online presence does not start nor stop with your business website. Other “corners of the worldwide web” that you occupy can be harnessed into helping your company’s brand.
Search for your business name, address, and phone number online to identify outdated or
incorrect information. Pay close attention to directories, social media profiles, and your Google
My Business (GMB) listing.
● Directories: Ensure your contact details such as phone number and email are accurate
across platforms. Apple Maps is a critical example, as most iPhone users seek driving directions using Apple’s Map app.
● GMB Profile: Claim and verify your GMB profile, and update essential information like
hours of operation and contact details.
If you observe any listing or website where your business information is inaccurate and you’re not sure how to correct it, bring it to the attention of your assigned Internet Marketing Consultant, or “IMC” upon the launch of your website.
● Social Media: Confirm access to your accounts and maintain an active posting schedule
to demonstrate your business’s vitality.
5. Implementation of a review collection program.
Online reviews provide powerful “social proof,” which helps build credibility with prospective
customers. Google also favors websites with positive reviews in its search rankings.
Encourage your loyal customers to leave Google reviews. The process is simple and only
requires a Gmail account. If you receive negative feedback, address it promptly, politely and offline – while you may be in the right to “clear your name” when a customer posts a negative review, it is better business optics to contact the customer privately to rectify the situation, with the end goal of having them amend their review or delete it completely.
Additionally, consider reaching out to your best customers via email to request testimonials for
your website. Most satisfied customers are happy to share their positive experiences.
