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Hand writing Conversion Rate with marker, business conceptThis month’s video looks at three areas to investigate then measure when your website has poor sales.

  1. Search Engine Optimization / Online Marketing
  2. Market Conditions
  3. Competitiveness

We will also look at how to measure our shopping cart conversions and e-commerce conversions using Google Analytics.  There are two metrics we pay attention to in this video.

  • Retail Shopping Cart Rates ~ 30-40%
  • E-Commerce Conversion Rates ~ 3-5%

Watch the video to learn more and send me some feedback.  I look forward to hearing from you.

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