10 Reasons YouTube is a Must for Small Businesses

Videos are a great way to differentiate your business and stand out among your competitors online. YouTube is no longer regarded as just an entertainment site, it has grown into an invaluable business resource. With some time and creativity, your videos can open new opportunities for your small business that would make a Fortune 500 company cringe with envy. Whether it’s informational videos about how to use your newest equipment or training videos for your staff, YouTube is an easy and effective way to grab the attention of your audience.

Here are ten reasons why using YouTube for small business is a must:

Take Advantage of YouTube

In 2017, YouTube reported having 1.5 billion users every month. Additionally, their research showed that users spend more than 1hr watching videos on their mobile devices like smart phone and tablets. YouTube is especially great for manufacturer, retailers, and service based small businesses who can use YouTube as another platform to market specialty products and techniques. Instructional and demonstrable videos are popular with potential customers doing research on a specific product. For many people it’s easier and more effective for them to watch a short videos and learn all they need to know than to read an article or lengthy instructions.

1.) It’s Free

Unlike television ads or radio spots YouTube, and for the most part social media, is free. To become a visible entity on the web it takes time and effort, not money and connections like in traditional media. This medium can be leveraged so a small start up has the same potential to go viral as a more recognized brand, and that can happen very quickly with videos. Videos and images are some of the most shared, seen, and circulated pieces of content on the internet. With a simple click users can re-post something to their personal social media accounts and from there on, it spreads like wildfire.

Using YouTube for small business increases your target audience and marketing abilities with no real cost to you. YouTube is the most watched website for videos and your YouTube channel is like having a second website without the cost of hosting and upkeep.

2.) Drive Sales

Small business can use YouTube to promote their products and services to gain more valuable leads. A video on YouTube is a great referral and call back to your home website. Your video can be seen by many people, optimized, and shared through different social media tools like Facebook and Twitter. Because each video will have specific keywords or tags associated with it, it will be found by those looking for you and your products via popular search engines.

It’s also interesting to note that Google, which owns YouTube, has about 70% of the search engine market. When you use Google to search, you also have the option to view “images”, “maps”, “videos” etc. Ever notice how every video through Google brings you to YouTube? It’s powerful medium to showcase your products and gain valuable leads that are already in your target audience.

3.) SEO

As I mentioned, a YouTube Channel is like having a second site and lends room for you to describe your company, the products, and the services you provide. Along with your YouTube channel, you can describe each video individually with tags to optimize them and attract the kind of viewers you actually want. Tagging your videos for SEO purposes will give you the advantage of being found in a general search.

Each SERP page provides results for videos, as well as regular articles. For instance, if you sell “baseball cards”, that key term in general will have millions of results but, for video, only thousands apply. Just like your blog articles, you want your keyword to appear in your video title, so search engines can easily index it and your target audience can find it.

4.) Huge Audience

YouTube is hugely popular right now and it’s grown dramatically in recent years. According to a study, 300 hours of video are uploaded to YouTube every minute! But, only 9% of U.S. small businesses use YouTube! There is a large, available market out there that is mostly untapped!

YouTube is a search engine just like Google or Bing and is used by viewers to find useful tutorials, explanation videos, and product reviews. By creating useful videos on YouTube for small business promotion, you gain access to a much wider audience.

5.) Product Support

Provide your customers with useful videos on the most common problems and questions they have about a product or system. This will reduce your company’s support costs and empower your customers to troubleshoot their own problems. Educational videos are a great way to bridge a gap between you and your customers, and allow them to learn going forward. A video tutorial on the proper usages of your products beats a convoluted directions page on your website any time. They can watch and pause as they’re assembling as well — all with free YouTube videos.

6.) Training

You can use YouTube for product training and employee training. If you have a sales force and distributors around in several states or in different countries, a short series of training videos will save you a ton of money on traveling costs and training materials. Creating and using standardized videos will ensure all your staff has access to the same information and help you communicate policy expectations. You won’t lose valuable time and money on lengthy training days. You’ll be able to educate everyone at the same time so they can start their jobs sooner and more efficiently. Simply upload your training videos to YouTube and grant your salespeople access. You can use theses training videos for current and new employees alike to update them on any small business changes, events, or updates in the future as well.

7.) Engagement

You have the option to let viewers watch, comment, and share on each video. This gives your small business a unique opportunity to correspond with potential customers directly on your channel. Often times, viewers will leave questions or comments about suggestions they have. You can use this feedback to give you ideas about other video topics you can create to meet your viewers’ needs. Also, sharing your video via social media gives it even more exposure and chance to communicate with those on Facebook, Twitter, LinkedIn etc.

8.) Customer Testimonials

A video testimonial from an excited loyal customer can go a long way. Simply having written testimonials on your website leads to the question of who actually wrote it and if it’s authentic or not. Anybody can write, but with video, perspective clients can see and hear the real deal with their own eyes and ears. Being able to hear about a current customers successes and thoughts will help motivate leads to become customers as well. Moreover, there are other simple tools you could use for creating video testimonials, such as Vocal Video. Testimonials provide concrete proof of your small businesses success and dedication to your customers and their results. The trust value and authenticity of your customer recommendations sky rocket and you’ll have them forever to use for specific market strategies. You cannot put a price tag on this, it’s that valuable.

9.) Insight

For every video you upload, YouTube offers free analytics data via the Insight feature where you can see statistics on views, demographics, community and subscribers. Most importantly, there’s discovery data that shows you how people are finding your videos, including the links they followed to get there. In addition, you can see how many views you are getting through the YouTube player page, embedded players, and mobile devices.

Just like Google Analytics, YouTube Insights provides you with useful information on how your videos are performing and what you could change to make them even more successful. You’ll know if your video marketing campaigns are performing well and in what areas you should be investing in more heavily.

10.) Fun

Putting together a company video whether it be a holiday message or a just for fun lip dub video can be boost company moral. We are seeing more and more small businesses having a blast with video and their company brand. These entertaining videos convey the message that small businesses are fun to work for, easy to work with, and rewarding to do business with. Lighter side YouTube videos highlight the human nature behind the small business logo and gives a welcoming feel to future business relationships.

In Conclusion

There could be a blog post written for each reason above, probably a whole book. The website for your business is just part of the entire online opportunity. Using YouTube for small business marketing gives your potential and current customer the assurance that you’re successful and up to date. Don’t build your website, fold your arms and wait.Take your smart phone, ipad, or recorder out and start recording the amazing videos that will take your small business to the next level! Be proactive in your small business marketing!

Google Rating

4.7

Cazbah

NOVAIR USA Corp

18:52 16 Nov 23

We at NOVAIR USA are very pleased in our experience with Dan Kunz, Internet Marketing Consultant at Cazbah. Dan worked tirelessly with us, and with his team, to find solutions to many of our difficult problems as we went through an international corporate takeover with global expansion, a full rebrand, complete systems overhaul, integration of salesforce/hubspot/zoominfo and many other tools over the past year...all of which would have been very disruptive if it weren't for Dan and his team constantly finding satisfactory solutions. We are forever grateful.

Gene Waltz

19:21 29 Sep 23

Cazbah did a great job learning our business so they could create and evolve a website that delivered results. Their approach and process helped our business have the discipline to make our website a dynamic tool supporting our marketing and sales efforts. They also focus on quantifying the results of their efforts. The hits, clicks, and prospect time on our website increased dramatically as a direct result of Cazbah's expertise!

Adam Curtin

19:50 13 Sep 23

Monroe Extinguisher Company and Monroe Kitchen Equipment have been customers of Cazbah for close to 20 years. They helped us upgrade our websites from PDF-centric sites, and then they helped us evolve to have E-Commerce. Kennedy is our account manager and she has done a fantastic job pushing us to create content and constantly updating our websites. Matt Smith and Olivia Broersma have also helped us with managing our sites and creating content. Keep up the good work!

David Nathan

20:32 11 Sep 23

Cazbah is a great vendor to my former employer. As I moved on to a new opportunity, my desire was to hire Cazbah to help with the website. My project was not a perfect fit. We are on a tight schedule and the website requires a ton of work. Cazbah was open and honest about what the schedule and budget would would need to be. Their honesty is great appreciated. They shared ideas for the best way for me to move forward without them. I believe that this is the sign of a good/honest company. We part as friends and better having known them. Especially Kennedy. She was so helpful in my former role. Creative, timely, open and honest. I hope that I get to work with them again in the future. If your project is a good fit for Cazbah, and you don't use them...you are nuts!

Katherine Curtis

19:34 18 Jul 23

Cazbah has been with us through thick and thin in our journey. Chaz and his team (especially Matt!) set us up beautifully and Kennedy has really taken us to the next level. They hear our requests and give us solutions we didn't even know we needed that have provided results.

Fred Mileham

20:13 29 Mar 23

We have been working with Cazbah for almost 10 years now and they have always been very accessible, hands on and helpful in the design, implementation and ongoing support of our website. The SEO work has been outstanding and we continue to get quality contacts and orders through our site on a daily basis. A++ organization!

Bob Dreske

20:01 08 Mar 23

Cazbah is an excellent website developer. We have been with them for many years. I highly recomend them!

HSE

20:53 12 Apr 22

We have been working with Cazbah for over 7 years. Chaz, Dawn and the Cazbah team do a fantastic job with our website and our online marketing. We are primarily a B2B professional services firm that needs to have a professional online presence that highlights our extensive portfolio and experience. Cazbah did a great job bringing that presence and our high level of visibility to life!

Matt Sones

17:03 05 Apr 22

We have worked with Cazbah for years and have nothing but praise for their fast and knowledgeable efforts on our behalf. Highly recommend!

Jim Harden

14:04 05 Apr 22

Cazbah's total internet marketing solution is exactly what our organization needed. Internet marketing is not like a bill board that one can post and forget. It requires focused attention and a partnership with a team who knows where and how to focus internet activity, generating qualified leads. From targeted ad-word campaign management to developing web page collateral to drive up natural search engine rankings, Cazbah is truly a working partner. Since working with Cazbah our organization increased qualified leads 30% per year and many of our web pages are ranked top three nationally in the industry. We could not be happier. Thank you, to Cazbah and her visionary owner Charles Broersma!

Josefs Artisan Meats

12:27 05 Apr 22

Extremely professional and knowledgeable. Quick to respond to any issues/concerns. A personalized and thoughtful approach that makes you feel like you are their most important client - highly recommend.

Michael Kulzer

15:44 04 Apr 22

Cazbah has been a real pleasure to work with. They have drastically help with our website and created content that has brought more traffic than when we used to do Pay Per Click. They have targeted the right companies that has lead to a more qualified lead than ever before. Highly recommend this service for anyone that want to organically grow their website ranking.

Ken Reasoner

23:06 02 Apr 22

We are active on our Travel website that Cazbah created in 2020, grouptoursinc.com. We update our trips and some of the links on the site ourselves. They've created easy to modify pages with WordPress. If I need help, their Helpdesk is very prompt to respond. We definitely Recommend Cazbah.

LizaJ Bobseine

10:50 22 Feb 22

This company places a huge emphasis on quality customer service. Their staff are extremely responsive, to the point of being startling with how quickly they handle our requests. We are in the early stages of working with them to improve our organic search rankings and I'm hopeful, based on their work ethic and drive that they will produce outstanding results for my business.

Gary Lauchert

17:31 23 Dec 21

Dan has been a tremendous help in designing our website and driving traffic to it. We couldn't be happier with his service and responsiveness!

New Scale Technologies

16:19 09 Dec 21

A great help with keeping our site both user-friendly and optimized for SEO. Excellent Wordpress hosting and development, and so much more. Matt and the team make google ads work for us even with a relatively small budget, complex product, and narrow B2B audience. Back-end support is fast and effective! Very responsive to our requests for more features, too.

Simon Appler

15:24 28 Jul 21

Worked at an internship this summer, and my company worked with them for a website update. They did a very nice job, were quick to respond, and were open to support form me, not getting angry for overstepping! Would reccomend!

Christopher Galayda

14:30 24 Jul 21

Extremely knowledgeable and the best at what they do!

Richard Wand

22:31 15 May 19

Mike Zaccaria has gotten our website consistently better performance with his direction and guidance!

Glenn Jackling

16:34 13 Mar 19

Working with Cazbah has given us the opportunity to improve our website and overall web presence. With a dedicated account manager, we get personalized insights and recommendations through every stage of the process. They have been a great resource for our marketing team, and provide support on a number of digital marketing initiatives. I would recommend Cazbah to anyone in need of improving their website and overall digital presence.

Phil Roser

17:10 20 Mar 18

Cazbah has been doing and awesome job for us. Mike Ingersoll is great to work with and he knows his stuff and gets it done.

Showmark LLC

15:14 22 Jan 18

Cazbah has become a key part of our Marketing Team. Their professionals are always on top of the ever changing requirements and methods needed to have an effective online presence. They constantly give us new ideas for our website and push us into other social media campaigns with positive results that are reflected in our sales.

T lucas

14:38 21 Dec 17

Attentive, proactive and on point. when issues arise they are responsive and rectify them quickly. Lots of analytics, good customer service , solid marketing partner for multiple years.

Stef Cappel

15:49 19 Dec 17

Our family-owned-and-operated stores have been in business since 1945. Our evolution to include internet services began in 2004. We started working with Cazbah in 2009 and have remained a customer ever since. As in any long-term relationship, there have been a few bumps, but we are thrilled with the service we receive from Jeff and his team. Jeff acts proactively to ensure our site is safe, functional, and profitable and is always willing to respond to issues in a timely manner. I feel like we are a priority for him, even though I know he has many plates to spin! The 5-star rating is based on service, cost, and the return we see on this investment.

Dean Davis

23:24 14 Dec 17

Chaz and his staff are GREAT. Been with this company for going on 10 years. Yes we have had a couple of bumps in the road. No issue though, you call the owner directly and its fixed just like that. They do what they say and then some. A great resource for myself and my company. We keep in constant communication, share ideas and create great results.

Cate Bell

22:46 12 Dec 17

As one of Cazbah's early e-commerce clients we have grown our on-line business and continue to benefit from the team's knowledge, expertise and specific recommendations for driving sales. One of the most beneficial points is their dedicated account manager structure so that at least one experienced professional learns the ins and outs of your business and your web site, features and SEO efforts which means a fast response time when things need to be addressed. Hosting / server reliability have improved over time to be extremely reliable and the rare glitch is quickly addressed and resolved.

Tom Stortz

20:56 12 Dec 17

We have been with Cazbah for over 7 years and they provide us the web based tools for our small business to compete and grow. With their guidance, and our drive to succeed, the relationship continues to get stronger as the years go on. I've not once questioned their professionalism and trust their wisdom from all of their experience. They provide the backbone for our web growth. I would recommend them to small businesses who are looking to get support moving to a more e-commerce company.

Doug Turnbull

15:54 11 Dec 17

Turnbull Restoration has been working with Cazbah for over 10 years now and they have helped to keep us current with our SEO as well as given us incredible input to what works as well as, more importantly what we need to drop in the marketing side for us. Advertising is the single most expensive area that we have (besides labor), and having information to direct the funds in a know manor is a tremendous benefit to Turnbull. Be it print, electronic or promotional they can help you in how you track the various ways you try to get the word out. They are fair in their pricing and I would continue to use them as we move forward with the many promotional and tracking of our advertising projects we have as we continue to grab the top ranked spots on Google searches as well as many other search engines. Doug Turnbull

Roland Vollman

21:51 06 Dec 17

We have been with Cazbah for 9 years and are quite pleased with their knowledge of the web & was does & does not work. Everyone on the Cazbah team is knowledgeable as well as approachable. We will probably staying with Cazbah for the next few years at least.

Garth H McDonald

18:47 06 Dec 17

In today's digital age, sometimes it hard to know where to begin when searching digital solutions such as websites and marketing. Cazbah set themselves apart in some key factors. Taking the time, after a very difficult with a different company we had very specific goals. We shared these goals with our final three candidates. Chaz was the only one that took the time to respond to each goal with specific details on how to meet those. The served us before we were customers. We were in desperate need of High-Resolution Logo's. Mentioning it to Cazbah, they were more than happy to assist us in an extremely quick time frame, at an unbelievable price. Lastly, they delivered on their promises. Its hard to say everything, but I am been impressed at every turn on the quality of service we have been provided. We look forward to our continued partnership and hope that you will too!

David Skeldon

16:03 30 Apr 16

Internet Marketing tactics from Fortune 100 companies, applied to small and medium business. With hundreds of happy companies growing from their marketing and advertising insight and consulting, these guys are a brilliant and innovative team. Looking forward to seeing them help Rochester Boom again!

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