Web Glossary

We understand that keeping track of all the new terms and acronyms on the Internet can be challenging. It seems like there are new terms and abbreviations popping up every day. As if that wasn’t bad enough, we’ve even made up a few of our own.

We’ve put together a list of some of the more common Internet related terms that you may hear regarding the Web and Internet marketing below.

API (Application Programming Interface) – An interface for letting a program communicate with another program. In Internet terms, an interface allows web browsers or web servers communicate with other programs

Authentication – The method used to verify the identity of a user, program or computer on the Internet

B2B – Business to Business

B2C – Business to Consumer

Bandwidth – The speed, or amount of data, sent and received through an Internet connection

Blog (Web Log) – A certain type of interactive website on which a person or group of users post opinions, information, responses and comments on a regular basis

Cache – A feature of web browsers or server which stores copies of web pages on a computer’s hard disk

Cloud Computing – The delivery of services related to computing and storage to a community of Web based users

Computer Virus – A software program or code developed to harm a computer by displaying messages, deleting files, or destroying a computer’s operating system

Cookie (HTTP cookie, web cookie, or browser cookie) – a small piece of data from a website which is stored in a user’s browser while a user is browsing a website. When the user goes to the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of the user’s previous activity

CSS (Cascading Style Sheets) – A style sheet language used for describing look and format of a document written in a markup language

Content (copy) – The text or words on a web page

Database – Data stored on a computer in a way that a software program can retrieve and manipulate it

DHTML (Dynamic HTML) – HTML content that changes dynamically

Domain Name – A website address

Download – The Transfer of a file from a Web server to a Web client

Encryption – Converting data to a form that can only be read by someone that can un-encrypt it. The purpose of encryption is to prevent its unauthorized use

Firewall – Security Software that restricts unauthorized access to a network

FTP (File Transfer Protocol) – A common method of sending files between computers or networks

GIF (Graphics Interchange Format) – A common image formats used on the Web

Gig (Gigabyte) – 1024 megabytes, commonly rounded down to one billion bytes

Hits – The number of times a web page has been viewed or downloaded

Home Page – The front page or main page of your website

HTML (Hypertext Markup Language) – The computer language of the Web that is used to define the content, layout and the formatting of web documents and web pages

HTML Editor – A software program for editing HTML pages

HTTP (HyperText Transfer Protocol) – An distribution protocol for collaborative and hypermedia information systems

IP (Internet Protocol) Address – A unique number that identifies every computer on the Internet

Java – A programming language developed by SUN Microsystems used to program web servers and web applets

JPEG or JPG – A common Internet image format

Link (hyperlink) – A connection to another web page or website, activated through the click of a mouse

Link building – Actively cultivating reciprocal links to and from a website

Link Farm – A group of websites that all (hyper)link to every other site in the group

Meta Tags – Terms that are inserted into the HTML code of a web page to describe its contents

MIME (Multipurpose Internet Mail Extensions) – Internet standard for defining document types

MP3 – An Internet audio compression file format

MPEG (Moving Picture Experts Group) – A set of standards for audio and video compression and transmission on the Web

MPG – The file extension for MPEG files

Multimedia – A presentation on the Web combining text, pictures, video, and / or sound

PDF (Portable Document Format) – A file format developed by Adobe, often used to make text documents un-editable

Plug-In – A program built in or added to a Web browser giving it the capability to handle a special types of data like movie files or animations

Search Engine – A computer program designed to search for, catalog and index information on the World Wide Web

SPAM – Unauthorized Commercial Email (UCE) – Sending multiple unauthorized email messages to a email list

Spyware – Software hidden in a computer which collects information about how it is used

SSL (Secure Socket Layer) – Encryption software used to secure and protect data transmissions and website communication

Social Media – A form of Internet based communications technologies used for interactive dialogue among organizations, communities and individuals

Social Media Marketing – The process of gaining website traffic or attention from social media sites

SEO Terminology & SEO Concepts

Algorithm – A program that search engines use to determine what pages to display on a Search Engine Results Pages (SERP) for a particular search query

Analytics – The collection, measurement, analysis and reporting of Internet data for the purpose of understanding and optimizing Websites web pages and email campaigns

Bounce Rate – The percentage of website visitors who view only one page of a website before leaving

Click – The act of clicking a mouse on a hyperlink on a webpage which takes the visitor to another website, web page or another part of the same web page

Click Through Rate (CTR) -The ratio of clicks on your URL’s or ads to impressions

PPC (Pay Per Click) – Bid based Search engine advertising where the advertiser is charged on a per-click (through) basis

SEM (Search Engine Marketing) – A form of Internet Marketing involving the promotion of websites by increasing their visibility in search engine results pages (SERP) through optimization and paid advertising

SEO (Search Engine Optimization) – The process of improving a website for better visibility in a search engine’s natural rank (non-paid) search results

Search Engine Results Pages (SERP) – the listing of web pages returned by a search engine in response to a keyword query through optimization and paid advertising

Crawling – Search engines discovering your website.

Indexing – Search engines organize your website.

Ranking – Describing where your URL is listed in the search results. URLs are ranked by relevance to the search query.

UX (User Expereince) – How users move through and interact with the website.

Meta Descriptions – Meta data describing what is on the page. Typically, Google will show this description underneath the URL in search results.

Title Tag – Metadata describing the title of the landing page. Typically, Google will show this title underneath the URL in search results.

Crawlability – How crawlable your website is. Is there anything causing bots not to crawl your site?

Backlinks – Links from other websites that direct users to your site. Backlinks have always been a pillar of SEO rankings.

Internal Links – Links on your site that direct users to other pages on your site. These are important for user experience and helping Google understand internal topical relevance.

Impressions – Users that see your ad or URL (but do not necessarily click on it).

Bounce Rate – The percentage of people who came to your site and left without doing anything else.

H1 Headings – This is the first and largest heading tag on your page. It typically indicates the title and is a set style across the site.

Cost Per Click (CPC) – The cost of the click on the specific keyword.

Search Traffic – Users coming to your site from search engines.

Organic Traffic – Traffic that is earned placement in search results without payment.

Paid Traffic – Traffic received from advertisements that you pay for.

Search Engine Results Page (SERP) – This is the page that is shown after completing a search.

Keyword Research – The act of searching for new possible keywords you could rank for by using seed keywords, a keyword gap report (comparing keywords you rank for with competitors), or other methods.

Informational Query – A search that is specifically looking for information or an answer to a question.

Navigation Query – A search that is looking to get somewhere specific. Example: “Cazbah contact page”.

Transactional Query – A search that is specifically for when a user wants to take action to buy something or fill out a contact form.

Commercial Query – A search that is comparing two things. Example: Comparing your product/service to a competitor.

Keyword Gap Report – A report comparing your keyword rankings to your competitors’ keyword rankings.

Keyword Stuffing – The idea of spamming specific keywords to increase traffic to your website. This is not a recommended SEO strategy and may actually hurt the traffic.

Anchor Text – The text that links you to pages (is usually highlighted or underlined).

Link Redirects – Sending a link to a new location. Example: A website designer redirects your old homepage to your new homepage so that when users who previously visited your site will be sent to the new link without any action on their part.

Alt Text – Metadata that describes the images on webpages. Important for bots to and text to speech readers for accessibility.

Conversions – Someone completing an action on your website. This could be a purchase, filling out a contact form, playing a video, etc.

Conversion Rate – The ratio of traffic to conversions.

Keyword Difficulty– A numerical score of 1-100 to see how difficult it would be to outrank competitors. Most tools use this scale with their own algorithm and 1 is typically the easiest and 100 is the most difficult.

Keyword – Ideas, topics, or any other word that represents your content/business Ideas, topics, or any other word that represents your content/business.

Key Performance Indicator (KPI) – Specific set of goals for the website.

Seed Keywords – Primary words that can be used to research similar keywords.

Duplicate Content – Content that is identical on two or more domains or content that is the same on two or more pages of a singular domain.

Source Channel – The place of where your traffic comes from. Example: Organic search result, a Facebook/linkedin referral, etc.

Google My Business Page – A free profile on Google that lists important information about your business like hours, website, directions, etc.

Authority – The idea that your website has trustworthy information for users.

EEAT – Experience, Expertise, authority, and trustworthiness.

KPIs/how we measure the site’s performance

Semrush – Semrush is used for organic research. We can use this to check your site’s health and fix things that are making the site less crawlable to Google. We can also use Semrush to find keywords for your site and run reports to see what keywords you are currently using.

Google Search Console – Google Search Console is another Google product we use to compare keyword research. It also gives us data on clicks vs impressions, the CTR, and your average position on Google. GSC can also give insights into indexing issues and help us solve those issues.

Page speed insights – Page speed insights is used to check and ensure the site doesn’t have speed issues. The site will also give information on how to fix any speed issues that arise.

Google Analytics – A free tool from Google that we use to measure traffic, users on the site, tracking conversions, and anything else that we would like us to collect data on.

Google Ads – Google Ads is an advertising platform in Google that will allow you to place advertisements at the top of search results. The ads are considered paid traffic and depending on your bidding model you will be billed per click, keyword, etc.

Our Best Practices at Cazbah and What We will Help you Accomplish.

The goal at Cazbah is to increase traffic to your site and increase conversions on your site. There are so many different tactics or strategies to accomplish this. Your IMC will meet with you monthly to discuss what your strategy should be and share the best practices for your specific business.

Typically, your IMC will conduct keyword research at the beginning of your strategy. This could involve auditing your current keywords, getting data on keyword gaps from competitors, or using seed keywords to find other long-tail keywords. There’s always room for keyword optimization so this will be a continuous process for your website.

Your IMC will also do a site audit to find any technical SEO issues. These issues range from small quick fixes like adding meta descriptions or alt text to adjusting the site structure. Your IMC may request your input on some technical issues such as adding more content or deciding the structure of the webpage.

What are NOT effective SEO Tactics?

While there are plenty of effective SEO tactics that experts like us use, there are some that are not effective. In general, Google and other search engines want you to write and organize your content so it is helpful and easy to read for humans and not robots. Previously, it was a common practice to write content that was so “optimized” with keywords and links that it doesn’t make any sense to those trying to read the content. In 2022, Google and other search engines are pushing as much as possible to only show content that will give good information to users searching for it. The goal of the search query is to answer the question for the user. Google or other search engines will push the best answers to the top of the list.

In general, if the idea you have has any possibility of being misleading to users (i.e. hiding keywords or using unrelated keywords, keyword spamming/stuffing, sneaky redirects to completely different content) the bots will probably figure it out and hide your URL from search results. Cazbah does not use these tactics and will always write real content and use tried & true SEO techniques.

Other Marketing Tactics to Complement SEO

Cazbah can help with other internet marketing strategies to help improve traffic/conversions on your website. Our content MVP clients receive 1 piece of content a month which can range from blog posts to email marketing.

Blog posts – Blogs posts are a great way to improve keyword rankings for your site and increase your authority on different topics.

Email marketing – Cazbah uses Mailchimp to send out email campaigns for clients. We can write the content for Content MVP clients and assist with adding your email list to the account.

Optimizing or rewriting blogs – You may think that as soon as a blog is posted, it is a “set it and forget it”. You can always optimize blogs and increase them over the years to better fit your website. For example, your business name changed and you added a new product line but the blog was a great topic…this is a great opportunity to rewrite and include more keywords, links, and call-to-action buttons.

Paid vs. Organic

There has always been a debate on using Paid or Organic traffic. At Cazbah, we can help you do both. Organic optimization is something your IMC will be working on improving. We have tools that will help guide you and your IMC to create a solid strategy. We can also assist with Google Ads if you would like to explore that strategy. Organic optimization will take a longer time to get results but it is technically at no direct cost to you and is taken care of by your IMC. It also tends to last longer than just using paid advertisements. Paid ads will get results much more quickly but will need continuous upkeep or those results will disappear.

How Long Should your Content be?

There is no definite answer on exactly how long your content should be. The idea is to write something that feels natural and answers the query of the user. Sometimes a question can be answered in a short paragraph and sometimes it takes an entire blog post.

Google Rating

4.7

Cazbah

NOVAIR USA Corp

18:52 16 Nov 23

We at NOVAIR USA are very pleased in our experience with Dan Kunz, Internet Marketing Consultant at Cazbah. Dan worked tirelessly with us, and with his team, to find solutions to many of our difficult problems as we went through an international corporate takeover with global expansion, a full rebrand, complete systems overhaul, integration of salesforce/hubspot/zoominfo and many other tools over the past year...all of which would have been very disruptive if it weren't for Dan and his team constantly finding satisfactory solutions. We are forever grateful.

Gene Waltz

19:21 29 Sep 23

Cazbah did a great job learning our business so they could create and evolve a website that delivered results. Their approach and process helped our business have the discipline to make our website a dynamic tool supporting our marketing and sales efforts. They also focus on quantifying the results of their efforts. The hits, clicks, and prospect time on our website increased dramatically as a direct result of Cazbah's expertise!

Adam Curtin

19:50 13 Sep 23

Monroe Extinguisher Company and Monroe Kitchen Equipment have been customers of Cazbah for close to 20 years. They helped us upgrade our websites from PDF-centric sites, and then they helped us evolve to have E-Commerce. Kennedy is our account manager and she has done a fantastic job pushing us to create content and constantly updating our websites. Matt Smith and Olivia Broersma have also helped us with managing our sites and creating content. Keep up the good work!

David Nathan

20:32 11 Sep 23

Cazbah is a great vendor to my former employer. As I moved on to a new opportunity, my desire was to hire Cazbah to help with the website. My project was not a perfect fit. We are on a tight schedule and the website requires a ton of work. Cazbah was open and honest about what the schedule and budget would would need to be. Their honesty is great appreciated. They shared ideas for the best way for me to move forward without them. I believe that this is the sign of a good/honest company. We part as friends and better having known them. Especially Kennedy. She was so helpful in my former role. Creative, timely, open and honest. I hope that I get to work with them again in the future. If your project is a good fit for Cazbah, and you don't use them...you are nuts!

Katherine Curtis

19:34 18 Jul 23

Cazbah has been with us through thick and thin in our journey. Chaz and his team (especially Matt!) set us up beautifully and Kennedy has really taken us to the next level. They hear our requests and give us solutions we didn't even know we needed that have provided results.

Fred Mileham

20:13 29 Mar 23

We have been working with Cazbah for almost 10 years now and they have always been very accessible, hands on and helpful in the design, implementation and ongoing support of our website. The SEO work has been outstanding and we continue to get quality contacts and orders through our site on a daily basis. A++ organization!

Bob Dreske

20:01 08 Mar 23

Cazbah is an excellent website developer. We have been with them for many years. I highly recomend them!

HSE

20:53 12 Apr 22

We have been working with Cazbah for over 7 years. Chaz, Dawn and the Cazbah team do a fantastic job with our website and our online marketing. We are primarily a B2B professional services firm that needs to have a professional online presence that highlights our extensive portfolio and experience. Cazbah did a great job bringing that presence and our high level of visibility to life!

Matt Sones

17:03 05 Apr 22

We have worked with Cazbah for years and have nothing but praise for their fast and knowledgeable efforts on our behalf. Highly recommend!

Jim Harden

14:04 05 Apr 22

Cazbah's total internet marketing solution is exactly what our organization needed. Internet marketing is not like a bill board that one can post and forget. It requires focused attention and a partnership with a team who knows where and how to focus internet activity, generating qualified leads. From targeted ad-word campaign management to developing web page collateral to drive up natural search engine rankings, Cazbah is truly a working partner. Since working with Cazbah our organization increased qualified leads 30% per year and many of our web pages are ranked top three nationally in the industry. We could not be happier. Thank you, to Cazbah and her visionary owner Charles Broersma!

Josefs Artisan Meats

12:27 05 Apr 22

Extremely professional and knowledgeable. Quick to respond to any issues/concerns. A personalized and thoughtful approach that makes you feel like you are their most important client - highly recommend.

Michael Kulzer

15:44 04 Apr 22

Cazbah has been a real pleasure to work with. They have drastically help with our website and created content that has brought more traffic than when we used to do Pay Per Click. They have targeted the right companies that has lead to a more qualified lead than ever before. Highly recommend this service for anyone that want to organically grow their website ranking.

Ken Reasoner

23:06 02 Apr 22

We are active on our Travel website that Cazbah created in 2020, grouptoursinc.com. We update our trips and some of the links on the site ourselves. They've created easy to modify pages with WordPress. If I need help, their Helpdesk is very prompt to respond. We definitely Recommend Cazbah.

LizaJ Bobseine

10:50 22 Feb 22

This company places a huge emphasis on quality customer service. Their staff are extremely responsive, to the point of being startling with how quickly they handle our requests. We are in the early stages of working with them to improve our organic search rankings and I'm hopeful, based on their work ethic and drive that they will produce outstanding results for my business.

Gary Lauchert

17:31 23 Dec 21

Dan has been a tremendous help in designing our website and driving traffic to it. We couldn't be happier with his service and responsiveness!

New Scale Technologies

16:19 09 Dec 21

A great help with keeping our site both user-friendly and optimized for SEO. Excellent Wordpress hosting and development, and so much more. Matt and the team make google ads work for us even with a relatively small budget, complex product, and narrow B2B audience. Back-end support is fast and effective! Very responsive to our requests for more features, too.

Simon Appler

15:24 28 Jul 21

Worked at an internship this summer, and my company worked with them for a website update. They did a very nice job, were quick to respond, and were open to support form me, not getting angry for overstepping! Would reccomend!

Christopher Galayda

14:30 24 Jul 21

Extremely knowledgeable and the best at what they do!

Richard Wand

22:31 15 May 19

Mike Zaccaria has gotten our website consistently better performance with his direction and guidance!

Glenn Jackling

16:34 13 Mar 19

Working with Cazbah has given us the opportunity to improve our website and overall web presence. With a dedicated account manager, we get personalized insights and recommendations through every stage of the process. They have been a great resource for our marketing team, and provide support on a number of digital marketing initiatives. I would recommend Cazbah to anyone in need of improving their website and overall digital presence.

Phil Roser

17:10 20 Mar 18

Cazbah has been doing and awesome job for us. Mike Ingersoll is great to work with and he knows his stuff and gets it done.

Showmark LLC

15:14 22 Jan 18

Cazbah has become a key part of our Marketing Team. Their professionals are always on top of the ever changing requirements and methods needed to have an effective online presence. They constantly give us new ideas for our website and push us into other social media campaigns with positive results that are reflected in our sales.

T lucas

14:38 21 Dec 17

Attentive, proactive and on point. when issues arise they are responsive and rectify them quickly. Lots of analytics, good customer service , solid marketing partner for multiple years.

Stef Cappel

15:49 19 Dec 17

Our family-owned-and-operated stores have been in business since 1945. Our evolution to include internet services began in 2004. We started working with Cazbah in 2009 and have remained a customer ever since. As in any long-term relationship, there have been a few bumps, but we are thrilled with the service we receive from Jeff and his team. Jeff acts proactively to ensure our site is safe, functional, and profitable and is always willing to respond to issues in a timely manner. I feel like we are a priority for him, even though I know he has many plates to spin! The 5-star rating is based on service, cost, and the return we see on this investment.

Dean Davis

23:24 14 Dec 17

Chaz and his staff are GREAT. Been with this company for going on 10 years. Yes we have had a couple of bumps in the road. No issue though, you call the owner directly and its fixed just like that. They do what they say and then some. A great resource for myself and my company. We keep in constant communication, share ideas and create great results.

Cate Bell

22:46 12 Dec 17

As one of Cazbah's early e-commerce clients we have grown our on-line business and continue to benefit from the team's knowledge, expertise and specific recommendations for driving sales. One of the most beneficial points is their dedicated account manager structure so that at least one experienced professional learns the ins and outs of your business and your web site, features and SEO efforts which means a fast response time when things need to be addressed. Hosting / server reliability have improved over time to be extremely reliable and the rare glitch is quickly addressed and resolved.

Tom Stortz

20:56 12 Dec 17

We have been with Cazbah for over 7 years and they provide us the web based tools for our small business to compete and grow. With their guidance, and our drive to succeed, the relationship continues to get stronger as the years go on. I've not once questioned their professionalism and trust their wisdom from all of their experience. They provide the backbone for our web growth. I would recommend them to small businesses who are looking to get support moving to a more e-commerce company.

Doug Turnbull

15:54 11 Dec 17

Turnbull Restoration has been working with Cazbah for over 10 years now and they have helped to keep us current with our SEO as well as given us incredible input to what works as well as, more importantly what we need to drop in the marketing side for us. Advertising is the single most expensive area that we have (besides labor), and having information to direct the funds in a know manor is a tremendous benefit to Turnbull. Be it print, electronic or promotional they can help you in how you track the various ways you try to get the word out. They are fair in their pricing and I would continue to use them as we move forward with the many promotional and tracking of our advertising projects we have as we continue to grab the top ranked spots on Google searches as well as many other search engines. Doug Turnbull

Roland Vollman

21:51 06 Dec 17

We have been with Cazbah for 9 years and are quite pleased with their knowledge of the web & was does & does not work. Everyone on the Cazbah team is knowledgeable as well as approachable. We will probably staying with Cazbah for the next few years at least.

Garth H McDonald

18:47 06 Dec 17

In today's digital age, sometimes it hard to know where to begin when searching digital solutions such as websites and marketing. Cazbah set themselves apart in some key factors. Taking the time, after a very difficult with a different company we had very specific goals. We shared these goals with our final three candidates. Chaz was the only one that took the time to respond to each goal with specific details on how to meet those. The served us before we were customers. We were in desperate need of High-Resolution Logo's. Mentioning it to Cazbah, they were more than happy to assist us in an extremely quick time frame, at an unbelievable price. Lastly, they delivered on their promises. Its hard to say everything, but I am been impressed at every turn on the quality of service we have been provided. We look forward to our continued partnership and hope that you will too!

David Skeldon

16:03 30 Apr 16

Internet Marketing tactics from Fortune 100 companies, applied to small and medium business. With hundreds of happy companies growing from their marketing and advertising insight and consulting, these guys are a brilliant and innovative team. Looking forward to seeing them help Rochester Boom again!

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