This content continues to get a ton of traffic elsewhere on the web so, I figured I would include it here for your viewing pleasure. This is extremely relevant information related to the development of effective communications with your potential customers.

Everything in this post is as relevant today in the Social Marketing space as it is in the dirt-world. As you will see, it’s all about communication…

Unlike the Broadway musical of the same name, the AIDA that I am referring to is not the story of timeless love between a Nubian princess and an Egyptian prince, but rather the 4 “timeless” fundamental elements of effective marketing communications.

Attention
Your audience is barraged by thousands of different marketing messages and communication inputs every day of their lives. This is only going to get worse now that we have embarked on yet another communications revolution on the web (Social Media). Ensuring that your message is seen and read will mean the difference between success and failure.

Keep in mind that “It’s Not About You!” Get your ego out of it. Your headline, in the case of an ad, or subject line, in the case of an email communication, or blog post, should be a bold and compelling benefit statement that “hits the reader where they live.” It should address some aspect of their need, that you are responding to, or the problem that you are solving. Make it as personal as you possibly can!

A good starting point is to make sure you know who you are communicating with or who you would like to communicate your message to. Remember that Search engines feed on blog posts and all other forms of online communications (web pages, twitter feeds, etc). Make sure that your content will draw the right crowd.

Most email management programs on the market today will allow you to personalize your message with the recipient’s name in the subject line, which has been shown to be highly effective in getting email messages noticed and read. By the way, non-spam email is still the highest rate of conversion on the web today.