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| Online Advertising (Pay Per Click) |
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Google Adwords Certified
Cazbah account managers are Google AdWords Qualified Individuals.
This means that Cazbah account managers have met Google's stringent requirements to be certified to manage Google Adwords accounts including:
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Passed the Google advertising professional exam
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Managed at least one AdWords account in a master account for 90 days
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Built and maintained the Google 90-day spend requirement
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Accepted the terms of the Google AdWords program | |
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Adwords or Pay Per Click (PPC), also known as search engine marketing (SEM), is an opportunity offered by many search engines that allows you to pay for advertising placement on chosen keywords within that search engine. These ads are located in the sponsored search section, often found at the top, right side, or bottom of a search engine results page (SERP).
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With Pay Per Click, as the name suggests, you pay only when someone clicks on your ad. The cost per click (CPC) is primarily based on a bidding system; you will be bidding against others who are also advertising on the same keywords.
Essentially, the more you bid, the higher your placement will be within the sponsored search section. There are other factors that affect how much your cost per click will be and how your ad will be positioned. This is primarily based on the quality of your ad and its relevance to the keywords on which you advertise. |
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Your Dedicated Account Manager will assist you with:
- Keyword Research and Identification
- PPC Ad Development
- Google AdWords Campaign Set Up and Management
- Ongoing Google AdWords Campaign Evaluation
Keyword Research and Identification
Choosing the right keywords to advertise on is a critical component of beginning your Pay Per Click campaign. We will work with you to develop a list of those keywords that will bring relevant traffic, focusing on those that will lead to sales or lead conversions for your business.
PPC Ad Development
We will work with you to develop a message to communicate via your Pay Per Click advertising. You only have a few lines to make an impact, so it is important to develop a clear and concise statement that will encourage search engine users to click on your ad.
Google AdWords Campaign Set Up and Management
Set up of a Pay Per Click campaign can be a complex process and one that requires constant monitoring and management. We will do the initial set up of your Pay Per Click campaign and perform continuous management throughout the life of the campaign. We review the Pay Per Click campaign statistics with you on an ongoing basis, making sure that you understand what the results mean to you and your business.
Ongoing Google AdWords Campaign Evaluation
Ongoing evaluation of a Pay Per Click campaign is crucial for its success. We monitor results of your campaign by using the Pay Per Click conversion tracking to determine what is working and what may need adjustment.
Let us show you how to succeed online. Contact us today:
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