Search Engine Optimization (SEO)
Search engine optimization, or SEO, is a critical component of your overall Internet marketing strategy. It has everything to do with making sure that your potential customers can find you when they search the Internet. Generally, more than 80 percent of all activity on the Web begins with somebody searching for something using a search engine. We help make sure they find you!
Search engine optimization increases your site’s visibility within the search engines with the goal of increased traffic using specifically selected keywords that are utilized within the content of your site. Effective SEO requires a well thought out plan that focuses first on understanding your customers and how they search for the products you have to sell them. Every phase of the Cazbah process is interrelated and interdependent so, it’s very important that we get this part right!
What your Dedicated Account Manager will assist you with:
- Competitive Analysis
- Keyword Identification
- Keyword Implementation
- Ongoing Evaluation
- Recommendations on Updates and Changes
Competitive Analysis and Keyword Identification
Cazbah does extensive research on the Internet, using a variety of tools, to validate and refute our collective assumptions about how customers like yours are actually searching! Yes, indeed we can actually see how people search for things using the major search engines (Google, MSN, Yahoo!, etc.). The tools we use identify specific search terms, the amount of traffic they generate in a search engine, and how much competition they have attracted. From this information, we can determine what specific terms your potential customers are using to find products via search engines on the Internet.
Keyword Implementation
Once we understand exactly how your customers are searching, we program each page of your site to ensure best possible search results. We optimize your new Web site, down to the individual page level as each page has its own unique search identity.
Ongoing Evaluation
But it’s not over yet. As a matter of fact, it’s never over because, the only constant that we are dealing with on the Internet is change, and it happens seven times faster online than it does in the real world.
We use a specific analytical process and technology that allows us to see every single successful search that results in a visit to your new Web site by: search engine used, the term that was searched, the page your Web site visitor landed on, every other page they visited on your site and conversion metrics related to contacts and purchases.
Recommendations on Updates
Your dedicated account manager will routinely evaluate your SEO performance throughout our business relationship, recommending updates, modifications and improvements related to the results that we collectively see. This feedback will ensure the best possible optimization of your site, resulting in increased traffic, leading to better results and more revenue for your business.
Let us show you how to succeed online. Contact us today.