by Olivia Casella | Apr 22, 2019 | Digital Marketing, Internet Marketing, Small Business, Website Analytics
Everyone love free stuff…especially if it’s valuable or good quality. And I would argue that small business owners and entrepreneurs love free, valuable tools most of all. Especially if that free stuff allows them to be more productive, efficient, and...
by Olivia Casella | Jan 23, 2019 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, Small Business, Website, Website Analytics
As we head into another New Year, everywhere you turn are posts and stories reminding you to look back at the past to see how much you’ve changed and grown. There are “Year In Review” articles and clips, the 10 year photo challenge has taken over social...
by Olivia Casella | Nov 7, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Small Business, Website, Website Analytics
Do you know who your website audience is? Small businesses aren’t limited to the customers down the street thanks to modern shopping options. When is the last time you looked at your Google Analytics Audience reports? Do you even know where to go to find...
by Cazbah Staff | Nov 5, 2018 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website, Website Analytics
74% of small businesses do NOT use e-commerce to transact business on their website! But, many of them also don’t use an online lead management tool either, and that’s where the problem occurs. It’s great when we get a customer who has an ecommerce...
by Charles (Chaz) Broersma | Oct 10, 2018 | Content, Digital Marketing, Google Analytics, Internet Marketing, Key Performance Indicators, Website Analytics, Website Design, Website Development
Reviewing your website’s analytics not only allows you to track the internet marketing metrics of your website, but doing so is also vital to understanding your online audience. Google Analytics reports provide us with a plethora of important information, such as how...
by Cazbah Staff | Oct 1, 2018 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, SEO, SERP, Website Analytics
I have worked at Cazbah for over 10 years. At least once a month, every year I have had a customer call me in a panic with one of the following statements, “I haven’t received any sales from my website in the last week! I checked my web traffic and I am not...