by Cazbah Staff | Sep 23, 2019 | Content Marketing, Marketing, SEO, Small Business, Website
Quite often, I receive new clients who come to Cazbah right after working with another marketing company. In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I see...
by Cazbah Staff | Sep 16, 2019 | Digital Marketing, Internet Marketing, SEM / PPC, SEO, Small Business, Website
If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re trying to...
by Matt Smith | Jul 29, 2019 | Internet Marketing, Local SEO, SEO
It is well known that Google’s “Pigeon” update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though...
by Dawn M. Smith | Jul 10, 2019 | Business Strategy, Content, Search Engine Optimization, SEO, Website Design, Website Development
Improving the online presence of your business website while continuing to optimize it for search engines is a daunting task. It requires a thorough analysis of several Google ranking factors and important SEO metrics. The best tool to help you with this task...
by Dawn M. Smith | Apr 10, 2019 | Business Strategy, Content, Digital Marketing, Internet Marketing, Marketing, Mobile, Search Engine Optimization, SEO, Social Media, Website
Small businesses regularly adapt to new technologies in order to continue the growth of their company. Most often, businesses are learning new ways to harness the power of the internet and all it has to offer in order to grow their business. While this is true...
by Dawn M. Smith | Jan 30, 2019 | Content, Digital Marketing, eCommerce, Internet Marketing, Search Engine Optimization, SEO, Uncategorized, Website, Website Design, Website Development
If you’re a small business retailer of any kind, chances are you’ve been overwhelmed at one point or another by how to best organize your product pages. Well designed site architecture and optimized product pages are an essential piece of website user experience. If...